ALICIA Kuri

-Led Digital Shelf goal-setting, playbooks, and guidance to the Category Development field teams, leading to the implementation of navigational wayfinding that drove visibility and organic traffic on our portfolio, including links to innovation, seasonal items, and improved search results

-Created and executed an Amazon Learning Plan, leading to the identification of Subscribe-and-Save opportunities to pursue, worth +$9MM annually

-Digital consultancy played a key tenant in Nestle Coffee Partners being ranked as the #1 Overall Manufacturer in Total Hot Beverage & Coffee in the 2022 Advantage survey

-Represented NCP on ABA eCommerce Panel, furthering our reputation int he industry as the eCommerce leader

• Led the creation of our Omni category framework for Nestle Coffee Partners, focused on optimizing the digital shelf and providing seamless, frictionless and engaging shopper experiences across channels

• Gained influence with retailers as a trusted advisor for insights and recommendations, resulting in the execution of category initiatives that grew our share-of-shelf by +1.4pts
• Influenced an elevated merchandising plan with multi-segment ads and an increase in display, taking Starbucks' display ACV from 80% to >90% on ad weeks
• Sold in in-aisle Starbucks fixtures that drove brand visibility, positive shopper sentiment, and contributed to TDP growth of +13%
• NOTE: Starbucks division was acquired by Nestle in August 2018, resulting in the change of employer

• Provided category-focused consultancy to Publix, Giant Eagle, Wakefern & Wegmans, with an emphasis on driving growth through shelving, assortment, pricing and promotional strategies
• Built shopper and category authority to activate against key category dynamics

• Managed an annual trade budget of more than $10mm to effectively lead pricing, promotional, and distribution initiatives across our Natural Organic portfolio at Kroger; brands included Larabar, Cascadian Farm, Food Should Taste Good & Muir Glen
• Responsible for $67mm in yearly sales, making up 29% of company's overall dollar volume across owned brands
• Exceeded volume program and outpaced national growth across respective brands at a 108 index while executing at a lower cost-per-case
• Influenced key category strategies to accelerate Household Penetration on brands, including moving Larabar from the bottom shelf to eye-level & getting it added to the checkout lane

• Led planning and merchandising support for Yoplait & Pillsbury at Kroger
• Improved team's pulse on business trends and activity by creating and implementing tools and processes to better track performance
• Led initiative on key pricing strategies through scenario modeling to determine the best ROI
• Created compelling sell-in stories to assist with new item and seasonal placement

• Provided planning & analytical support for all General Mills items at Hy-Vee
• Strategically customized new item materials for account; pitched and sold in 100% of new cereal skus
• Created a funding scenario modeling tool to aid region in choosing between two funding options, saving each team several hours in manual and duplicative work

• Supported Walmart Frozen buyers with unbiased category insights, analyses and recommendations
• Led re-clustering strategy on Frozen Bread to focus on high velocity items vs. shopper demographic, resulting in broad implementation across Walmart stores
• Provided store-level analysis on Frozen Bread holiday inventory, leading the buyer to save $2mm+ in inventory costs while increasing dollar and unit sales during key season
• Drew over 1,000 Planograms with a focus on "modular excellence" and increasing category growth