ALICIA GOODSON
Rochester,MN
Summary
Dedicated sales and marketing leader recognized for building strong working relationships with clients, buyers and suppliers. Skillful in identifying trends, structuring dynamic sales teams and developing and implementing strategies to elevate brands. Proficient in Salesforce, ZoomInfo and Pathmatics. Informative and thorough professional with passion for problem-solving with creative approach.
Overview
15
15
years of professional experience
Work History
Vice President of Sales
iHeart Media
04.2022 - 04.2024
- Managed local Account Executives with the goal of meeting/exceeding station revenue, prospecting and new business targets
- Generated new business prospects and deepened existing relationships with key accounts
- Lead the expansion into new territories such as Canada, establishing a strong presence in untapped markets.
- Set quarterly sales goals for Account Executives and guided subsequent goal-setting processes
- Spearheaded recruitment processes, overseeing the selection and onboarding of Account Executives
- Accompanied Account Executives on client visits, offering hands-on guidance to support their professional growth
Account Executive
iHeart Media
01.2018 - 04.2022
- Identified and cultivated new business opportunities as an Account Executive, effectively expanding the sales pipeline
- Marketed impression-based digital assets such as Streaming Audio, Streaming TV, Display, Podcasting, and Social Media(Facebook/Instagram/Snapchat/TikTok/Pinterest) to enhance campaign effectiveness
- Maintained and nurtured relationships with existing clients by understanding their needs and crafting compelling proposals tailored to their objectives
- Developed integrated marketing campaigns for clients, leveraging a combination of broadcast radio and digital platform
Certified Wardrobe Stylist
Self-Employed
01.2016 - Current
- Teach clients how to organize their closet and maximize use of their existing clothing inventory
- Utilize expert knowledge of body shapes and proportions to recommend flattering clothing choices for diverse clientele.
- Boost client confidence through personalized style consultations that address individual concerns about appearance.
Productivity Advisor
Cigna
01.2012 - 06.2016
- Facilitated communication between customers, physicians and clients to assess ongoing medical information and determine return-to-work accommodations
- Coordinated return-to-work plans, ensuring seamless transitions and compliance with regulations.
- Cultivated a robust skill set in organization, time management, and cross-departmental collaboration, essential for effective coordination and execution of return-to-work initiatives.
Short Term Disability Claim Manager
Cigna
01.2009 - 01.2012
- Managed short-term disability claims, overseeing the medical aspects and ensuring consistent service delivery by promptly responding to customer inquiries and meeting service commitments.
- Recognized with seven Cigna Champion Awards, including four for Outstanding Customer Service, two for Excellent Team Player, and one for Innovation, highlighting dedication and contributions to excellence in service and teamwork.
Education
Certified Wardrobe Stylist -
Fashion Stylist Institute
Sacramento, CA12.2017
Bachelor of Science - Marketing
Minnesota State University
Mankato, MN12.2007
Skills
- Sales Team Leadership
- Lead Generation
- Public Speaking
- Objection handling
- Account Management
- Key account growth
- Salesforce proficiency
- Sales KPI tracking
- Networking
- Closing Techniques
Timeline
Vice President of Sales
iHeart Media
04.2022 - 04.2024
Account Executive
iHeart Media
01.2018 - 04.2022
Certified Wardrobe Stylist
Self-Employed
01.2016 - Current
Productivity Advisor
Cigna
01.2012 - 06.2016
Short Term Disability Claim Manager
Cigna
01.2009 - 01.2012
Certified Wardrobe Stylist -
Fashion Stylist Institute
Bachelor of Science - Marketing
Minnesota State University