Alicia Haselwood
Tampa,FL
Summary
Highly motivated professional with 20 years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing administrative and sales employees. Comfortable working independently as manager and leader and as collaborative team member. Applies business acumen and experience and exercises decisive judgment to meet and exceed organizational goals.
Overview
21
21
years of professional experience
Work History
Owner/Photographer
Soho Images
Tampa, FL
08.2008 - Current
- Maintained relationships with existing clients by providing superior customer service.
- Managed daily operations of business, including hiring and training staff.
- Ensured compliance with local, state, and federal regulations.
- Oversaw budgeting and financial management.
- Identified new opportunities for growth, expansion, and diversification.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Developed strategic plans to increase profitability and efficiency.
- Created marketing campaigns to attract new customers.
- Set pricing structures according to market analytics and emerging trends.
- Implemented quality assurance processes to ensure product excellence.
- Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
- Determined pricing for products or services based on costs and competition.
- Managed operations budgeting, accounts payable and accounts receivable and payroll.
- Reconciled daily sales, prepared bank deposits and assessed financial transaction reports.
- Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
Assistant Photo Manager
Lifetouch National School Studios Inc.
Tampa, KS
08.2003 - 07.2016
- Trained staff members on proper use of photographic equipment.
- Assisted in the selection of equipment needed for shoots.
- Scheduled staff assignments for photo shoots based upon individual skillsets.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Recruited and trained new employees to meet job requirements.
- Reviewed employee performance and provided ongoing feedback and coaching to drive performance improvement.
Education
Bachelor of Arts -
University of South Florida
Tampa, FL05-1989
Associate of Arts -
St. Petersburg College
Clearwater, FL05-1982
Skills
- Photo Editing
- Large Format Printing
- Lighting Expert
- Adobe Photoshop
- Client Relations
- Digital Photography
- Superb Attention to Detail
- Sales Expertise
- Social Media Marketing
- Location Scouting
- Project Management
- Studio Management
- Flexible Creative Approach
- Social Media
Websites
References
References available upon request.
Timeline
Owner/Photographer
Soho Images
08.2008 - Current
Assistant Photo Manager
Lifetouch National School Studios Inc.
08.2003 - 07.2016
Bachelor of Arts -
University of South Florida
Associate of Arts -
St. Petersburg College