Overview
Work History
Timeline
Generic

Alicia Hernandez

Wylie,TX

Overview

10
10
years of professional experience

Work History

VP, Treasury Management Sales Officer

Cadence Bank
05.2018 - Current


  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by closely working with Corporate Relationship Managers, Community Relationship Managers and branch staff to gain new business clients.
  • Held "Awareness Sessions" for Relationship Managers and branch associates to educate them on how to pick up on customer cues for banking pain points and/or inefficiencies that may promote TM referrals.
  • Cross-sold wide range of services and products to increase new business and expand existing customer relationships across various industries (Real Estate, Oil & Gas, Hospitality, Healthcare, Construction, Transportation, Education).
  • Met with customers to assess needs and identify banking pain points in order to propose customized solutions.
  • Presented products and services to customers using in-depth knowledge to answer questions.
  • Established rapport with new clients to increase satisfaction and loyalty.
  • Exhibited high energy and professionalism when dealing with clients and staff.
  • Attended TEXPO, luncheons and client meetings, promoting company brand and building rapport with prospects and partners.
  • Evaluated account and service histories to identify trends, using data to mitigate future issues.
  • Identified improvement changes regarding key processes for client onboarding and implementation procedures.
  • Evaluated product development strategies and prepared alternative approaches to improve internal processes.
  • Provided leadership and direction to grow the Texas team portfolio and increase revenue.

AVP, Treasury Management Sales Officer

Prospertiy Bank
09.2014 - 04.2018

Timeline

VP, Treasury Management Sales Officer

Cadence Bank
05.2018 - Current

AVP, Treasury Management Sales Officer

Prospertiy Bank
09.2014 - 04.2018
Alicia Hernandez