Alicia Jernigan
Paso Robles,CA
Summary
Proven sales pro with track record of identifying and capitalizing on new business opportunities. Successfully leads initiatives to enhance market penetration and forge strategic partnerships. Demonstrates expertise in negotiation and relationship management, consistently driving revenue growth. A performance-oriented Sales Leader or Director of Biz Dev offering an exceptional record of achievement over a 14-year career. Approaches problem-solving with a strategic and analytical mindset, bringing in customers and accomplishing profit targets. Recognized for talent in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Director of Business Development
Hearst Bay Area
02.2022 - Current
- Two-time President’s Club winner for Hearst
- 2024 & 2016
- Desk of 100% completely new business with desk over $100k/mo.
- New business hunter
- Enterprise Accounts as well as National and SBM
Senior Strategist
McClatchy
09.2019 - 02.2022
- Responsible for bring in $50-$100k in revenue, finding new accounts, managing accounts & keeping them on the books
- Especially thrived through the pandemic
Digital Sales Manager/ Dept Head
E.W. Scripps Company/ KGTV Ch 10
11.2016 - 09.2019
- Managed a team of 9 Integrated Account Executives
- Working closely with LSM’s and DOS to provide integrated marketing packages to current high-profile TV clients while also driving new business and standalone digital goals
- Digital Manager’s responsibilities include helping team prepare for, close, execute & manage digital accounts
- Responsible for creating individual goals, team revenue drivers, trainings and creating a positive team culture
- Responsible for new and innovative revenue streams and benchmarking those with the company nationally
Director of Business Development
Atypical Digital
09.2018 - 06.2019
- Responsible for finding national and global clients that fit into our niche digital marketing abilities
- $1MM/ year and higher revenue
- Director level capabilities including Paid/Earned and Social Media, Content Marketing, Branding and conceptualization of new ideas
- Focused on specific industries ranging from Sports/Footwear Cannabis to Edu
- Top clients include Mastercraft, REI, Nike
Digital Sales Manager
Hearst Corp.
09.2013 - 09.2016
- President's Club Winner 2016
- Managing a team of 6 Account Executives
- Raising teams YOY Digital Goal by 30%-60% each month
- Digital Manager’s responsibilities include helping team close, initiate and manage digital accounts
- Reporting to the EVP with team sales, forecasted revenue, account details, monthly gains as well as revenue growth
- Help to make hiring decisions, training AE’s and fostering client/rep relationships as well as inner office team building
Digital Sales Specialist
KHOU CH 11
12.2013 - 09.2014
- Company Overview: Gannett Broadcasting
- Digital Specialist- Team leader of 6 TV AE’s
- Responsible for meeting with key accounts and educating client on the benefits of incorporating traditional and new media mixes
- Specializing in the areas of: SEO, PPC, Display, Retargeting Ads, Rich Media, Advertorials, Social Media, Websites, Mobile Sites, Email Marketing and Web Content Development
- Gannett Broadcasting
Digital Marketing Consultant
KSL Local Interactive
06.2012 - 12.2013
- Ranked #1 in sales since inception of Interactive team at KSL
- Bringing in over 50 new clients and $500k of new money during the first year
- Team leader and proven sales pro experienced in selling and training new team members in the areas of: SEO, PPC, Display, Retargeting Ads, Social Media, Websites, Mobile Sites, Email Marketing and Web Content
On-Air Host/ Account Executive
KSHP Radio Las Vegas
02.2010 - 02.2011
- Bringing in $50- $100k/monthly in retail sales/trade, on-the-air radio show host 3-4 days per week
- Wrote & produced all radio spots; managed a 75 client portfolio
Casting Coordinator
NBC Universal
01.2007 - 04.2008
- Company Overview: WMTI Productions Las Vegas- (Hallock & Healey Entertainment for Sci-Fi’s “Scare Tactics”)
- Responsible for recruiting talent, scheduling and coordinating appointments for pre- interviewing of talent and their accomplices prior to casting, on-set management of talent
- WMTI Productions Las Vegas- (Hallock & Healey Entertainment for Sci-Fi’s “Scare Tactics”)
Education
BA - Media/Journalism, TV Production
UNLV
01.2006
Skills
- Sales training and leadership
- Key account management
- Vendor management
- Revenue growth
Certification
Hubspot Certified
President's Club 2016 & 2024
Two time President's Club winner! Winner Houston Chronicle manager of highest revenue team in Houston of over $1.3M/yr. Also won in 2024 with the Strategic Team in San Francisco.
Timeline
Director of Business Development
Hearst Bay Area
02.2022 - Current
Senior Strategist
McClatchy
09.2019 - 02.2022
Director of Business Development
Atypical Digital
09.2018 - 06.2019
Digital Sales Manager/ Dept Head
E.W. Scripps Company/ KGTV Ch 10
11.2016 - 09.2019
Digital Sales Specialist
KHOU CH 11
12.2013 - 09.2014
Digital Sales Manager
Hearst Corp.
09.2013 - 09.2016
Digital Marketing Consultant
KSL Local Interactive
06.2012 - 12.2013
On-Air Host/ Account Executive
KSHP Radio Las Vegas
02.2010 - 02.2011
Casting Coordinator
NBC Universal
01.2007 - 04.2008
Hubspot Certified
BA - Media/Journalism, TV Production
UNLV
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