Summary
Work History
Education
Skills
LANGUAGES
Community Service
Work Preference
Publication
Timeline
Hi, I’m

ALICIA LASZEWSKI

Ft. Lauderdale,FL
ALICIA LASZEWSKI

Summary

Seasoned communications leader that is passionate about building teams, culture, and brand through well-crafted and consistent messaging. I proudly leverage the broad range of skills gained through various leadership roles within B2B, tech, and consumer facing brands serving as both strategic leader and tactical player that is known for delivering strategic initiatives that foster growth and profitability. Exceptional at fostering collaborative environments and adapting to dynamic business needs.


Core Values: Accountability, Integrity, Respect, Humility.


Work History

Arise

SENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS
11.2024 - Current

Job overview

  • Responsible in this newly created role for breaking down silos in the company and invigorating the brand to attract gig workers and Fortune 500 brands looking for an outsourcing partner.
  • Leading the strategy to migrate to a tech forward messaging stack, invigorate the brand to take a leadership stance for gig and the two-sided marketplace, and repair a damaged digital brand reputation.
  • Responsibilities include social media, digital strategy, corporate and internal communications, brand invigoration, brand standards, and content writing.

BRAND ETHOS

FOUNDER
06.2013 - Current

Job overview

  • Established a successful consulting firm by identifying market need for outsourced Marketing and Communications talent and skill and developed innovative solutions for both technology and consumer brands.
  • Services include brand/creative development, internal/external communications, strategic planning, culture/motivational speaking, crisis communications, digital strategy, and web development among others.

Everise

GLOBAL CHIEF MARKETING OFFICER
05.2010 - 06.2019

Job overview

  • Founding leader responsible for creating the brand and launch campaign that led to growth of $100M in year one, including the talent hiring in two US Markets and Asia.
  • Led cross-functional teams to align communications and brand initiatives with organizational goals and objectives.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Streamlined internal communication channels, fostering employee engagement and digital reputation improvement.
  • Led Corporate Communications, Media Relations, and Crisis Communications globally.
  • Oversaw Talent Marketing globally.

AMERICAN RED CROSS, BROWARD COUNTY CHAPTER

CHAPTER EXECUTIVE
07.2008 - 07.2010

Job overview

  • Former Board Member that stepped in to serve as Chapter Executive and Regional Marketing Communications Officer responsible for the Chapter’s operations and fundraising development.
  • Led the Chapter during the extreme economic downturn, and a regional integration to support a shift in strategic direction by National Headquarters.
  • Analyzed operational data to identify areas for process improvement and cost reduction.

PRC

VICE PRESIDENT - MARKETING, CORPORATE COMMUNICATIONS, TALENT ACQUISITION, & TRAINING
02.1999 - 06.2008

Job overview

  • Collaborated with Executive Leadership to position the public company for sale, and the team that led the sale to IAC/InterActiveCorp.
  • Responsible for leading Marketing, Communications, Talent Acquisition and Training organizations.
  • Cross functional executive team responsible for driving Company growth rate of 27% CAGR for 3 consecutive years that generated Revenue in excess of $500MM.
  • Corporate Communications leader responsible for the planning and communications execution (both internal and external) of 11 call center openings, 8 call center closures, two Company sales, three acquisitions, multiple technology product launches and a bankruptcy entry and exit.
  • Led all advertising and communications related to the recruitment process and the employment brand.
  • Developed and championed multi-year internal campaign to employee engagement, retention, and culture.
  • Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
  • Responsible for the launch of PRC Community Care, the philanthropic arm of PRC globally.
  • Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.

EXTENDED STAY AMERICA, INC

NATIONAL MARKETING MANAGER
03.1996 - 01.1999

Job overview

  • Responsible for branding, communications, internal communications, public relations, investor relations, and event management for the Extended Stay America, Crossland, and. StudioPlus brands from inception to 300+ properties.
  • Responsible for the reservations and the CX function supporting the 3 national hotel brands.
  • Developed the internal communications plans and related processes between corporate headquarters and the 60+ district managers and their respective field operations.

Education

Clemson University
Clemson, South Carolina

B.S. from Marketing, Communications

Skills

  • Strategic leadership
  • Corporate Communications
  • Mergers and acquisitions
  • Marketing expertise
  • Organizational development
  • KPI tracking

LANGUAGES

Fluent in Spanish

Community Service

Gilda’s Club of South Florida, American Red Cross (Broward County), Junior Welfare Society, FLITE Center- Do it For David Annual Project, Love Beyond Limits, Former Board Member, Former Board Member, Former Member, Chairperson (2020-present), Current Board Member

Work Preference

Work Type

Full Time

Work Location

RemoteHybrid

Publication

Author of a Chapter in the book, The Lemonade Stand, Inspiring Women's Stories of Strength and Success

Timeline

SENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS

Arise
11.2024 - Current

FOUNDER

BRAND ETHOS
06.2013 - Current

GLOBAL CHIEF MARKETING OFFICER

Everise
05.2010 - 06.2019

CHAPTER EXECUTIVE

AMERICAN RED CROSS, BROWARD COUNTY CHAPTER
07.2008 - 07.2010

VICE PRESIDENT - MARKETING, CORPORATE COMMUNICATIONS, TALENT ACQUISITION, & TRAINING

PRC
02.1999 - 06.2008

NATIONAL MARKETING MANAGER

EXTENDED STAY AMERICA, INC
03.1996 - 01.1999

Clemson University

B.S. from Marketing, Communications

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