ALICIA LAWRENCE
Las Vegas,NV
Summary
Performance-oriented Sales Leader offering exceptional record of achievement year-over-year. Tenacious manager with strategic and analytical approach to solving problems, bringing in new clientele and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
27
27
years of professional experience
Work History
Assistant Director of Sales & Originations
BriteCap Financial
02.2024 - Current
- Achieved consistent growth in annual sales figures through strategic planning and execution of initiatives.
- Managed a team of sales professionals, providing ongoing training and support to ensure high performance levels.
- Formulated policies and procedures to streamline operations.
- Championed collaboration between internal departments including marketing, operations, finance or HR; effectively bridging gaps for seamless sales execution.
- Presented regular updates at company meetings on district performance metrics, highlighting successes and areas in need of improvement.
- Monitored and coordinated workflows to optimize the sales pipeline by identifying bottlenecks within processes and implementing improvements accordingly.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
District Account Manager
COLONIAL LIFE
01.2021 - Current
- Consistently recognized as the top performer in Nevada while driving efforts to identify and secure new sales opportunities
- Facilitate the development of new teams throughout assigned territories.
- Analyzed and communicated market trends to identify new business opportunities and expand the company''s reach within the district territory.
- Spearheaded successful sales campaigns targeting specific industry segments, generating significant revenue increases in those areas.
- Improved client retention rates with consistent follow-up and personalized account management strategies while collaborating with cross-functional teams to ensure cohesive support for clients and timely resolution of issues.
- Organized training sessions on product offerings for both internal team members and external partners to ensure optimal knowledge dissemination.
- Managed a diverse portfolio of accounts, tailoring services to each client''s unique requirements for maximum value delivery.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Realtor
RE FLORIDA HOMES
01.2018 - 01.2021
- Developed and maintained trustworthy relationships with a diverse range of clients while identifying specific needs and creating positive home buying and selling experiences
- Collaborated with internal partners (Online Sales and Construction) across multiple departments to serve customers and generate sales
- Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
- Expanded client base through effective prospecting techniques and referrals from satisfied customers.
- Streamlined contract negotiations by meticulously reviewing documents and communicating clearly with all involved parties.
General Manager
ULTA BEAUTY
01.2015 - 01.2018
- Implemented new programs that resulted in continuous business growth, enabling the location to achieve a #6 ranking out of 180 regional stores.
- Managed a diverse team of 35 professionals, fostering a positive work environment and high employee satisfaction.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Co-Manager
ANN TAYLOR
01.2010 - 01.2015
- Scheduled and managed staff while overseeing day-to-day operations
- Developed marketing strategies to garner interest in specific products
- Educated staff on techniques for sales and customer-related initiatives
- Reduced employee turnover by creating positive, team-collaborative work environments
- Contributed to the opening of multiple stores throughout the Central Florida area.
Program Manager
SEMINOLE COUNTY SCHOOL DISTRICT
01.2009 - 01.2012
- Boosted sales by an average of 4% annually
- Increased Federal program sign-ups by 6%.
- Complied with state and federal food regulations while providing menu options throughout the district
- Implemented federal programs while collaborating with agencies such as OSHA, FEMA, and USDA
- Maximized profits via aggressive sales, labor management, and cost-effective food/inventory control
Owner
SECRET INGREDIENT
01.2006 - 01.2009
- Headed all key aspects of business operations
- Maintained continuous communications with customers to prolong client relationships
- Sourced and selected event personnel for specific positions
- Developed contractual and financial documentation used in price negotiations.
Culinary Trainee Management
WYNN OF LAS VEGAS
01.2005 - 01.2006
- Co-developed menus to meet the dining preferences of targeted clients
- Established clear communications with vendors to ensure proper logistics of food orders
- Forecasted inventory and adhered to budgets exceeding $2M
- Executed events with allocated budgets of more than $150K.
Independent Contractor
CONVENTION MARKETING AND SALES
01.1998 - 01.2005
- Supervised a team of 65+ employees while developing business relationships and new accounts
- Researched and launched brand awareness campaigns to maximize exposure for company products
- Collaborated with executives to strengthen impact of marketing dollars during sponsored events
- Opened events for Microsoft, Coca-Cola, Budweiser, and other Fortune 500 organizations.
Education
Bachelor of Science - Business Administration And Management
WGU
2025
Associate of Applied Science in Hotel Management -
CCSN
Las Vegas, NV2006
Associate of Applied Science in Restaurant Management -
CCSN
Las Vegas, NV2006
Skills
- B2B Sales
- CRM Software
- Strategic Planning
- Client Acquisition & Retention
- Client Relationship Management
- Sales training and leadership
- Sales Development and Planning
- Team Building
- Account Management
- Business Analytics
Accomplishments
- Ranked as the #1 Sales Representative in the state of Nevada in 2022 while exceeding sales goals by 144% for the Colonial Life insurance company.
- Yielded 20% year-over-year growth for an Ulta location while spearheading effective recruitment initiatives and training/developing top-performing talent.
- Positioned Ulta business to attain the #1 district ranking among 17 stores.
- Managed relationships with high-profile clients-including Coca-Cola, Microsoft & Budweiser-while launching brand awareness campaigns and events.
- Established a solid revenue pipeline and customer base as owner of a local business (Secret Ingredient).
Personal Information
Title: Nevada Life & Health License (active), Realtor Certification (active), Real Estate License (active), National Realtor Association (member)
Timeline
Assistant Director of Sales & Originations
BriteCap Financial
02.2024 - Current
District Account Manager
COLONIAL LIFE
01.2021 - Current
Realtor
RE FLORIDA HOMES
01.2018 - 01.2021
General Manager
ULTA BEAUTY
01.2015 - 01.2018
Co-Manager
ANN TAYLOR
01.2010 - 01.2015
Program Manager
SEMINOLE COUNTY SCHOOL DISTRICT
01.2009 - 01.2012
Owner
SECRET INGREDIENT
01.2006 - 01.2009
Culinary Trainee Management
WYNN OF LAS VEGAS
01.2005 - 01.2006
Independent Contractor
CONVENTION MARKETING AND SALES
01.1998 - 01.2005
Bachelor of Science - Business Administration And Management
WGU
Associate of Applied Science in Hotel Management -
CCSN
Associate of Applied Science in Restaurant Management -
CCSN
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