Summary
Overview
Work History
Education
Skills
Timeline
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ALICIA MITCHELL

Atlanta,USA

Summary

Strategic and relationship-driven sales professional with over 6 years of experience using data to support category growth, influence buyer decisions, and craft compelling sales stories. Known for building strong partnerships with cross-functional teams and retail clients, and for turning complex POS and market data into clear, actionable recommendations. Skilled at managing assortment planning, seasonal programs, and joint business planning with national retailers. Looking to bring a client-first mindset, analytical approach, and clear communication style to a solutions-focused, consultative role.

Overview

7
7
years of professional experience

Work History

Retail Planning Lead

Tri-Cam Industries
05.2025 - Current
  • Lead category and financial planning for a $52M Ladders and Outdoor category at Home Depot, aligning promotional calendars, inventory flow, and assortment strategies to business goals.
  • Partner with merchants, supply chain, and marketing to optimize product mix and seasonal campaigns for North America.
  • Analyze POS and competitive data to identify assortment gaps and present actionable recommendations to buyers.
  • Developed strategies to address a 15% category return rate, targeting the industry standard of 5–10%.

Associate Manager, Customer Planning

Newell Brands Inc
01.2025 - 03.2025
  • Managed in-store assortment for North America for Sharpie, Papermate, Expo, and Elmer’s at Staples and Office Depot.
  • Achieved an 85% SKU acceptance rate for back-to-school programs, trending toward 93% at peak season through retailer collaboration and tailored assortments.
  • Built Excel project trackers to track promotional ROI and cost variances, providing actionable insights to guide retailer-specific strategies.
  • Collaborated cross-functionally to ensure flawless execution of seasonal programs.
  • Coordinated with marketing teams to ensure product displays and packaging met retailer requirements and supported brand objectives.
  • Managed launch timelines and readiness for seasonal resets, aligning inventory, marketing assets, and merchandising execution.

Senior Analyst- AMP

The Home Depot Inc
03.2023 - 01.2025
  • Led audit and project-based initiatives across Merchandising, Supply Chain, Home Services, Technology, and SOX compliance.
  • Delivered $22M in identified savings through vendor contract reviews, process improvements, and cost control measures.
  • Partnered with Merchandising on a SKU optimization project, verifying that all in-store and online SKUs matched, ensuring accurate sales reporting, and removing redundant SKUs to improve assortment efficiency.
  • Presented findings and actionable recommendations to senior leadership, influencing strategic decisions that improved profitability and strengthened process controls across multiple business units.

Inventory Planning and Replenishment Analyst

The Home Depot Store Support Center
02.2022 - 03.2023
  • Produced PowerPoint decks summarizing category performance, trends, and strategic opportunities.
  • Met with stakeholders to establish favorable business relationships and support mutually beneficial interests.
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
  • Worked cross functionally to develop detailed sales forecast based on historical data, allowing for proactive inventory management decisions.
  • Managed replenishment for a $200M+ national product category, maintaining a 97% in-stock rate during peak seasons.
  • Served as the primary liaison for internal merchants and 35 vendors, aligning forecasts, purchase orders, and inventory flow to support seasonal resets and promotions.
  • Conducted variance analysis to adjust forecasts, ensuring on-time product availability and minimizing overstock.
  • Reduced expedited shipping costs by 12% through better forecasting and vendor collaboration.
  • Homer Award: Taking Care of Our People: Awarded for Efforts in Supporting Hurricane Relief by MVP
  • Homer Award: Creating Share Holder Value: Improving ISTS from 80% to 95% while facing import delays, worked cross-functionally to make sure stores stayed in stock.
  • Homer Award: Creating Share Holder Value: Creating solutions for stores facing challenges that created back-to-back record sales weeks for Gypsum in company's history
  • Category was #1 in sales for fiscal year 2022

Sales Manager

Altria Group Distribution Company
05.2018 - 02.2022
  • Managed a $35M territory across 300+ accounts, achieving 3–5% annual sales growth and a 96% new product conversion rate.
  • Secured 100% vendor intake on major launches, creating new distribution opportunities and increasing category share.
  • Designed and executed account-specific promotional programs that increased same-store sales by up to 12%.
  • Partnered with retailers on planogram execution, seasonal resets, and assortment optimization to improve product visibility and profitability.
  • Coordinated multiple field programs and pilot initiatives with detailed tracking and reporting.
  • Improved data collection methods designing surveys, polls and other instruments.
  • Developed and implemented productivity initiatives, in addition to coordinating itinerary and scheduling appointments.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution.
  • Partnered with retailers on planogram execution, seasonal resets, and pricing adjustments to maximize category profitability.
  • Completed in-depth reviews of market conditions and customers preferences for Oral TDN products to properly educate retailers on selling tactics for variety of consumers.

Education

Bachelor of Science - Finance and Economics

The University of Alabama
Tuscaloosa, AL
05.2018

Skills

  • Cross-Functional Alignment (Marketing, Finance, Supply Chain)
  • Sales Storytelling & Buyer-Facing Presentations
  • POS & Market Data Analysis (Excel – Advanced Formulas, VLOOKUP, Pivot Tables)
  • Retail Category Planning & Joint Business Planning (JBP)
  • Promotional Strategy & ROI Reporting
  • Relationship Building & Client Engagement
  • Cross-Functional Team Collaboration (Sales, Marketing, Supply Chain, Merchants)
  • Forecasting, Pricing Strategy & Margin Analysis
  • Sales Operations & Execution Support
  • Presentation Development (PowerPoint, Deck Creation)

Timeline

Retail Planning Lead

Tri-Cam Industries
05.2025 - Current

Associate Manager, Customer Planning

Newell Brands Inc
01.2025 - 03.2025

Senior Analyst- AMP

The Home Depot Inc
03.2023 - 01.2025

Inventory Planning and Replenishment Analyst

The Home Depot Store Support Center
02.2022 - 03.2023

Sales Manager

Altria Group Distribution Company
05.2018 - 02.2022

Bachelor of Science - Finance and Economics

The University of Alabama

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