Alicia Neumann
Linkedin.com/in/aliciamneumann
Summary
Dynamic, results-oriented marketing manager with broad experience in both team leadership and project delivery. Possess strong strategic planning abilities, coupled with the capability to coordinate operational initiatives for maximum efficiency. Proven track record of driving process improvements, enhancing productivity, and implementing innovative solutions. Skilled in building strong relationships across all levels of an organization to achieve business goals.
Overview
20
20
years of professional experience
Work History
Manager, Bank Channel Marketing Strategy
CAPITAL ONE
Richmond, VA
07.2024 - Current
- Drove KPIs across the customer lifecycle for bank products through cross-functional collaboration.
- Executed go-to-market campaigns using test and learn strategies to optimize value propositions.
- Set channel and team-level data-based goals focused on maximizing performance in key metrics.
- Developed and nurtured a high-performing channel marketing team, providing coaching, mentorship, and professional development opportunities in order to improve their job performance.
- Established processes to ensure efficient workflow throughout the organization.
- Provided leadership during crisis situations before, during and post campaign launch.
Principal Associate, Bank Strategy
CAPITAL ONE
Richmond, VA
01.2023 - 07.2024
- Strategic channel lead on cross-functional project teams, launching acquisition and retention campaigns.
- Successfully managed channel operations, and mentored three junior associates during a key transition.
- Developed innovative channel test strategies, resulting in a 500% increase in click-through rates.
- Partnered with the Product and Integrated Marketing teams to improve user experience via deep-link landing pages.
Principal Associate, Acquisition Marketing
CAPITAL ONE
Richmond, VA
04.2021 - 01.2023
- Spearheaded successful acquisition efforts and retention programs for Capital One Business Deals.
- Implemented an effective user acquisition strategy resulting in the addition of more than 1 million users within four months.
- Generated triple-digit growth in key performance indicators for 2022 campaigns.
Marketing Manager
3DEGREES
Richmond, VA
08.2018 - 02.2021
- Drove award-winning green power programs for public utilities in Virginia, Tennessee, Michigan, Missouri, and Georgia.
- Managed Marketing Specialist's work and provided team guidance on analytics.
- Developed and implemented marketing plans for new products.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
Senior Account Services Manager
VEGA PERFORMANCE MARKETING
Seattle, WA
05.2014 - 12.2017
- Delivered new user registrations as the manager for the affiliate marketing channel for Microsoft Rewards.
- Cultivated and mentored junior marketing professionals, enhancing their strategic and analytical capabilities.
- Launched a social media campaign for Red Lion Hotels, delivering over $200k in monthly attributable bookings.
Interim Marketing Manager
BOOKRAGS.COM
Seattle, WA
11.2012 - 05.2013
- Developed content marketing strategies that expanded audience reach and engagement.
- Increased sales conversion rate by 20% through A/B landing page testing and email campaign optimization.
New Channel Marketing Manager
ALLSTAR DIRECTORIES
Seattle, WA
04.2010 - 11.2011
- Managed vendors and a three-person marketing team driving lead generation for profit institutions.
- Drove a 70% increase in channel revenue through targeted email content and an expanded marketing mix.
- Expanded marketing into display, social media, and mobile, and increased revenue by 3% and profit by 6% within the first six months.
Senior Marketing Manager
INFOSPACE
Bellevue, WA
05.2008 - 07.2009
- Integrated marketing efforts within a cross-functional Agile team, managing significant budgets and user experience initiatives.
- Led a website redesign that contributed to a CPA reduction from over $100 to less than $15.
Senior Marketing Manager
CLASSMATES.COM
Seattle, WA
05.2005 - 05.2008
- Managed a team responsible for creating and executing high-impact engagement campaigns.
- Secured a 20% revenue increase by utilizing customer segmentation and A/B testing for checkout processes.
Education
Master of Business Administration - Marketing
University of Washington
Bachelor of Arts - History
University of Virginia
Skills
- Customer Lifecycle Marketing
- Cross-functional team collaboration
- People leadership
- Marketing Campaign Strategy and Campaign Measurement
- Frameworks and Data Analysis
- Campaign and Content Optimization
- Print and Digital Content Strategy
- Agency Management
- User Experience Optimization
- Social Media and Content Strategy
- Website design and optimization
- Direct Sales and Lead Generation
- Customer and Market Research
- Audience segmentation
References
References available upon request.
Timeline
Manager, Bank Channel Marketing Strategy
CAPITAL ONE
07.2024 - Current
Principal Associate, Bank Strategy
CAPITAL ONE
01.2023 - 07.2024
Principal Associate, Acquisition Marketing
CAPITAL ONE
04.2021 - 01.2023
Marketing Manager
3DEGREES
08.2018 - 02.2021
Senior Account Services Manager
VEGA PERFORMANCE MARKETING
05.2014 - 12.2017
Interim Marketing Manager
BOOKRAGS.COM
11.2012 - 05.2013
New Channel Marketing Manager
ALLSTAR DIRECTORIES
04.2010 - 11.2011
Senior Marketing Manager
INFOSPACE
05.2008 - 07.2009
Senior Marketing Manager
CLASSMATES.COM
05.2005 - 05.2008
Master of Business Administration - Marketing
University of Washington
Bachelor of Arts - History
University of Virginia