ALICIA ORELLANA
New York,United States
Summary
Professional strategist with deep expertise in developing and implementing business strategies that drive growth and efficiency. Proven ability to lead cross-functional teams, adapt to changing market conditions, and deliver measurable results. Strong background in market analysis, financial modeling, and stakeholder management. Known for strategic thinking, effective communication, and collaborative approach to problem-solving.
Overview
7
7
years of professional experience
Work History
Global Tech Strategy Manager
Morgan Stanley
New York
02.2024 - Current
- Drive strategic adoption of firmwide Tech Strategy initiatives (Ai/GenAI, OSS, SDLC Optimization) by coordinating global programming, and supporting executive roadshows across global hubs (London, Tokyo, Budapest, Glasgow, Montreal, etc).
- Lead end-to-end planning and execution of high-visibility events and campaigns, ensuring alignment with leadership priorities and delivering clear, metrics-backed impact.
- Serve as a central point of coordination for the Tech Strategy Adoption & Enablement team, managing stakeholder relationships (VPs, EDs, MDs, Distinguished Engineers) producing polished internal communications, and driving grassroots engagement across diverse technical communities.
- Build scalable engagement frameworks and operational workflows for global onboarding and tech population growth tracking
Associate Director, Transformation
IPG Mediabrands
New York
08.2021 - 07.2023
- Led the training and implementation program for rolling out AI tools across US and global accounts, ensuring a smooth transition for 30+ client teams by applying tailored strategic initiatives and workflow analysis
- Develop automated on-boarding templates and staff planning dashboards, collaborate with executives to measure progress around tight deadlines during client transitions
- Foster collaborative relationships with clients and internal teams while modifying generative tools and incorporating feedback used to create a scaled automated ecosystem
Manager, Digital Strategy & API Solutions
Initiative
Remote
08.2021 - 03.2023
- Played a key role in developing a personalized creative framework, establishing service level agreements, and implementing a digital workflow integration system for dynamic pricing and retargeting strategies
- Documented workflow blueprints and led cross-functional communications across internal teams, while managing client-facing relationship to introduce a permanent and scalable API solutions program
- Provided technical operations leadership by directly managing the training and onboarding of company offshore resource teams on adopting new automated processes, ticketing systems, and setting up dashboards for client-specific requests
Senior Analyst, Media Operations
Accenture
Los Angeles
03.2021 - 08.2021
- Ensured timely campaign launches and maintained quality across deliverables for a growing marketing operations project which would later become known as Accenture Song; officially launched a few months after my tenure in March of 2022
- Conducted risk assessments and developed mitigation strategies to support project success and operational resilience.
- Mentored junior analysts, fostering professional development while enhancing overall team performance.
Analyst, Media Operations
Accenture
Austin
06.2019 - 02.2021
- Conducted market research to identify emerging trends and inform business strategies.
- Supported budgeting processes by providing accurate forecasts and timely variance analyses.
- Developed comprehensive reports to communicate insights and recommendations to stakeholders.
Education
B.S. - Liberal Studies
University of Houston
HoustonSkills
- Client management
- Project management
- Creative problem solving
- Critical thinking
- Cross-functional collaboration
- Data visualization proficiency
- Product strategy
- Growth strategies
- Operational efficiency
- Strategic partnerships
More About Me
LinkedIn
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Global Market Experience
- APAC
- EMEA
- LATAM
- NA
Technical Experience
- Claude
- GPT-4
- Microsoft Copilot
- Microsoft Excel
- Microsoft Powerpoint
- Microsoft Word
- Jira
- Smartsheets
- Google Analytics
- Adobe Studio
- Tableau
- Asana
- CM360
- DV360
Timeline
Global Tech Strategy Manager
Morgan Stanley
02.2024 - Current
Associate Director, Transformation
IPG Mediabrands
08.2021 - 07.2023
Manager, Digital Strategy & API Solutions
Initiative
08.2021 - 03.2023
Senior Analyst, Media Operations
Accenture
03.2021 - 08.2021
Analyst, Media Operations
Accenture
06.2019 - 02.2021
B.S. - Liberal Studies
University of Houston