Alicia Soo Yee
Orlando,FL
Summary
Client engagement and experiential events leader with a proven track record in designing impactful programs that enhance brand visibility and drive revenue growth. Expertise in corporate conferences and employee experiences, coupled with strong relationship-building skills across all organizational levels. Consistently delivers high-quality experiences that improve customer satisfaction and foster long-term business partnerships.
Overview
16
16
years of professional experience
Work History
Strategic Program Manager
Schellman Compliance
04.2025 - Current
- This new role was broadened to expand on the Elite 100 program successes of my prior Strategic Account Manager role.
- Maintain full ownership of end-to-end client success program design including objectives, process design, campaign execution, performance measurement, optimization, and reporting.
- Scaled the Elite 100 Program, building HubSpot dashboards, KPI tracking tools, and client outreach frameworks that delivered measurable improvements in satisfaction and growth.
- Launched and managed the EEP (Executive Enterprises Program) by developing strategic account plans, tracking progress in HubSpot and Microsoft Planner, facilitating leadership sessions, and adjusting campaigns based on real-time results.
- Conduct industry and market research using LinkedIn Sales Navigator and Crunchbase to uncover upsell and cross-sell opportunities, aligning findings with targeted outreach strategies in partnership with Sales and Marketing.
- Own multi-channel engagement campaigns including newsletters, targeted emails, and webinars; oversee HubSpot-driven content strategy, success metrics, and executive reporting.
- Collaborate across Sales, Marketing, and Delivery to align messaging and ensure a unified client experience.
- Deliver ongoing competitive and client-specific analysis to inform positioning, brand alignment, and proactive initiatives, enhanced through personalized video campaigns in Uberflip, Wistia, and Vidyard.
Strategic Account Manager
Schellman Compliance
10.2023 - 04.2025
- Designed and implemented Elite 100 client experience program to engage top clients through targeted strategies.
- Authored external monthly newsletters for top clients, enhancing education and brand visibility.
- Drove revenue growth, exceeding 2024 cross-sell target of $10M by $6.2M through strategic account planning.
- Managed sponsor relationships and content logistics for SchellmanCON virtual conference.
- Coordinated with account leaders and executives to align program goals with business growth strategies.
Event Manager
Schellman Compliance
01.2019 - 10.2023
- Led end-to-end strategy and execution for national, local, and virtual industry conferences, managing research, budgeting, vendor relations, team travel, onsite logistics, lead capture, and post-event ROI reporting.
- Collaborated with Sales and Marketing to enhance Schellman’s competitive positioning through targeted booth design, promotional assets, and aligned speaker topics tied to revenue objectives.
- Drove lead generation at nationwide conferences by activating high-value touchpoints, managing VIP engagement, and implementing structured follow-up processes to support pipeline growth.
- Served as sole planner for annual corporate retreat with over 1,000 attendees, overseeing venue sourcing, contract negotiation, budget management, attendee travel, vendor coordination, events, educational expos, family programming, and Cvent registration.
- Converted companywide retreat into 10 regional biannual programs while replicating complex logistics across various markets to maintain cultural impact and optimize costs.
- Founded and produced first virtual client conference, SchellmanCON, with over 500 attendees by coordinating session planning, content workflows, technical production, and marketing communications.
- Developed sponsorship model for virtual conference that generated revenue on a $0 internal budget while enhancing digital client engagement channels.
- Delivered impactful events that improved brand visibility, expanded partner networks, and contributed to business outcomes aligned with sales goals.
Business Development Representative
Schellman Compliance
01.2017 - 01.2019
- Supported sales and client engagement across Schellman’s compliance service lines, driving multi-year contract retention and expansion.
- Managed pipeline workflows with practice leaders, qualifying inbound leads and coordinating renewals seamlessly.
- Identified new business opportunities through strategic outreach and participation in industry conferences.
- Built strong relationships with clients by understanding compliance needs and advising on relevant services.
- Leveraged client events and webinars to enhance brand visibility and accelerate deal cycles.
- Coordinated internal and external events to build client trust, leading to a promotion into Event Management.
- Strengthened Schellman’s presence through proactive prospecting campaigns and relationship nurturing.
- Ensured seamless handoff between sales, delivery teams, and clients for optimal service delivery.
IT Recruiter
Apex Systems
Orlando, USA
03.2015 - 01.2017
- Managed full-cycle recruitment for technology clients, building relationships and ensuring candidate alignment with client goals.
- Developed consultative sales and relationship-management skills instrumental to later client-facing event leadership.
SVO Direct Sales & VIP Marketing Coordinator
Starwood Vacation Ownership
Orlando, USA
08.2009 - 03.2015
- Delivered premium client experiences through hospitality-driven sales, personalized travel programs, and VIP events.
- Recognized for exceeding sales and satisfaction targets; contributed to brand-building initiatives and repeat customer engagement.
Education
Bachelor of Science - Hospitality Management
University of Central Florida
Orlando, FLA.A. - Hospitality Management, Psychology
Valencia College
Skills
- Strategic event planning
- Revenue generation
- Client relationship management
- Sponsorship sales and partnerships
- Budgeting and forecasting
- Vendor negotiation
- Cross-functional leadership
- Project management
- Brand storytelling
- KPI tracking and reporting
- Event technology expertise
- Sales enablement and marketing alignment
- Logistics and operations execution
- High-level communication skills
- Team leadership and problem solving
Timeline
Strategic Program Manager
Schellman Compliance
04.2025 - Current
Strategic Account Manager
Schellman Compliance
10.2023 - 04.2025
Event Manager
Schellman Compliance
01.2019 - 10.2023
Business Development Representative
Schellman Compliance
01.2017 - 01.2019
IT Recruiter
Apex Systems
03.2015 - 01.2017
SVO Direct Sales & VIP Marketing Coordinator
Starwood Vacation Ownership
08.2009 - 03.2015
Bachelor of Science - Hospitality Management
University of Central Florida
A.A. - Hospitality Management, Psychology
Valencia College