Alicia McGarry

Working closely with senior technical and business leadership at Fortune-100 firms, unicorn enterprise-tech startups, and everything in between to craft:

• Industry-leading content related to the business application of AI
• Ready-built use cases for business application
• Digital transformation consulting and guidance
  

Collaborate closely with clients and team to manage brand and communications strategy and deliver powerful marketing initiatives to leading renewable energy brands. This includes:

• Brand-messaging architectures
• Content strategy
• Thought leadership positioning and growth

• Create messaging architectures and thought leadership platforms partnering with senior leadership to increase awareness and consideration for positioning new launches, established campaigns, keynote and media appearances.

Led strategy engagements with senior-level product marketing executives for top tech brands:

• Create content strategies that translated technical capabilities, trends, and jargon into narratives and value propositions to ensure clients' products and portfolio are best positioned and differentiated.

• Created global integrated content, marketing and brand initiatives for open-source technologies clients, including messaging and positioning strategy, PR and crisis communications, marketing and awareness campaigns, communication strategy and execution.

• Drove topline messaging strategy for consulting + services portfolio and risk management platform to strengthen retail market relevance, technical and market scalability as well as top-of-funnel awareness and consideration for internal + contact center enablement and brand advocacy initiatives, external positioning and messaging, as well as:
• Increased brand awareness by creating technical + non-technical collateral, presentations and explainer videos
• Identified appropriate marketing channels and target customers for campaigns
• Developed new concepts for product + services portfolio realignment

• Strategy and creation of holistic developer content and communications strategy, working cross-functionally across enterprise to capture, distill and disseminate technically accurate source content at scale for developer marketing, corporate and crisis communications and PR, Corporate and Social Responsibility team, sales enablement, social media, and developer, analyst and influencer relations for alignment of Developer at IBM brand strategy with IBM's master brand
• Headed brand positioning, brand advocacy messaging strategy and crisis/strategic communications for $34b acquisition of Red Hat second-largest software acquisition of all time
• Oversaw integrated communications strategy for Call for Code, IBM's five-year, $30m developer engagement initiative in partnership with David Clark Cause, Linux Foundation and United Nations Human Rights.
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• Defined platform-level technical brand narrative for IBM Cloud Platform
• Managed team of senior technology and marketing communications professionals to incite cultural shift and brand advocacy across the enterprise to communicate the collective value proposition as full-stack cloud platform:
• Broadcast communications for global audiences of 10,000+, all-hands presentations, client meetings, analyst summits, media briefing books + more
• Content strategy and communications leader for creation and enterprise-wide adoption of IBM Tech Blog, a first of its kind one-stop-shop for internal teams in communications, marketing, offering management, sales and c-suite for key messaging and other technical brand enablement content.

• Oversaw marketing/brand advocacy transformation initiative to ensure effective, accurate expression of IBM Cloud brand and its messaging across all advertising and creative branded content initiatives.

• Chief brand gatekeeper for global retail wireless company
• Alongside legal, served as final point of approval for digital, social and creative marketing, advertising, contact center and support content.

• Wrote digital copy for technical, time-sensitive launches and accompanying social
• Aligned executives, other stakeholders + brand, marketing and legal on overall messaging strategy.

• Managed globally distributed team of 140+ employees, freelancers, consultants and contractors in end-to-end publication and production of five international trade magazines, print and digital.

• (and stay-at-home mom)

Twofold role encompassed that encompassed both:

• Communications strategy for world's largest private, domestic, adoption agency
• Working with prospective adoptive families to design their adoptive family profile and accompanying promotional materials for families, including site content, social media, letters to families, and more

• Researcher for Google Answers, knowledge market experiment offered by Google, where users could pose questions to Google-hired researchers and pay pre-set price for answer.

Responsible for:

• Creating impactful and effective copy for variety of clients across multiple industries
• Working closely with other members of agency team to develop creative concepts and messaging that align with clients' brand strategies and objectives.

Researched, conducted interviews and wrote articles across a broad range of topics, including:

• Breaking news
• Politics
• Business
• Entertainment.