ALICIA NICOLE KLINE
Easton,PA
Summary
Highly versatile professional with a diverse background in marketing strategy, non-profit management, hospitality, and adventure tourism. Proven track record in leading successful marketing campaigns, launching and managing profitable businesses, and directing impactful non-profit organizations. Demonstrated ability to connect with diverse audiences, foster strategic partnerships, and drive organizational growth. Committed to making a positive impact in every role, with a particular passion for serving vulnerable populations and creating memorable customer experiences.
Overview
23
23
years of professional experience
Work History
Director of Marketing Strategy
Website Wannabe
09.2022 - 09.2024
- Organized and streamlined operations, increasing efficiency and improving overall performance
- Successfully implemented project management platforms, enhancing team collaboration and project execution
- Designed proposals for clients, effectively communicating the value and benefits of services
- Created engaging and compelling content for social media platforms and client websites, driving brand awareness and customer engagement
- Conducted extensive research on various platforms to identify the most suitable solutions for clients, resulting in enhanced user experiences
- Collaborated on the rebranding efforts of the company website, aligning it with the company's vision and values, and improving its visual appeal and functionality
- Developed digital marketing assets including email and social media campaigns
- Developed and implemented comprehensive marketing strategies for three internal businesses, resulting in increased brand awareness and lead generation
- Managed client marketing initiatives, ensuring alignment with overall business objectives and client goals
- Conducted market research and competitor analysis to inform strategic decision-making
- Fostered strong relationships with clients, providing regular updates and ensuring satisfaction with marketing efforts
Founder and Executive Director
Turn To Us, Inc.
03.2015 - 09.2022
- Founded a grassroots non-profit to assist individuals and their families who are experiencing the impact of major or chronic illnesses
- Completed and filed all required start-up documentation, created website, Facebook page, employee manual, and policy manual
- Conducted interviews with clients and assess needs
- Managed daily operations including but not limited to program delivery and evaluation, event coordination, volunteer management, expense management, and website maintenance
- Collaborated with the fundraising team to organize and execute various events
- Coordinated all network components to administer the program
- Communicated regularly with referring and supporting agencies and actively participated in groups with social service agencies
- Established all financial assistance, sensory-friendly, and emotional support programs
- Designed and secured funding to open a sensory gym for children with autism and sensory processing disorder
- Maintained records on network operations and clients
- Provided reports and annual statistics for the Board of Directors and as required for funding sources
- Represented Turn To Us to the public and media to increase awareness and promote the efforts of our mission
- Served as a Certified Community Health Worker
- Honored as the 2016 Young Professional of the Year for the Carbon County Chamber
- Member of Carbon Chamber and Economic Development, Jim Thorpe Tourism Agency, and Pocono Mountain Visitors Bureau
Owner and Manager
Mountain View Suites
01.2018 - 10.2019
- Purchased and renovated a historic Bed and Breakfast, transforming it into a profitable business
- Managed all aspects of the business, including operations, marketing, inventory, cleaning, and customer service
- Developed partnerships with local businesses and tourist attractions to enhance guest experiences
- Implemented a successful marketing strategy that increased occupancy rates and boosted online reviews
- Oversaw financial management, including budgeting, forecasting, and financial reporting
- Ensured compliance with all local and state regulations, maintaining a high standard of safety and cleanliness
- Member of Jim Thorpe Tourism Agency, Carbon County Chamber of Commerce, and Pocono Mountain Visitors Bureau
Executive Director
Family Promise of Carbon County
05.2014 - 01.2015
- Conducted intake interviews with prospective families; developed family plans with Case Manager; met with guests to monitor progress in securing housing, employment, job training, and entitlements; assisted guests with social service needs, referred them to other organizations as appropriate, advocated with agencies for guests as needed
- Managed daily operations including but not limited to expense management, website maintenance, transportation coordination
- Collaborated with the fundraising team to organize and execute various events
- Coordinated all network components to administer the program Maintained regular contact with coordinators and other individuals at each host congregation as necessary
- Communicated regularly with referring and supporting agencies and day center staff
- Actively participated in groups with social service agencies
- Implemented numerous programs such as a Back to Work Fund, Security Deposit Program to provide direct support to our guests
- Actively promoted education to guests by coordinating in-house classes in an effort to better equip guests for when they are stepping out on their own financial Literacy, Parenting, Nutrition, Health, and Group Therapy
- Increased money brought in, wrote grants, managed received grants, and stayed within the program budget
- Maintained records on network operations and guest progress
- Provided reports and annual statistics for the Board of Directors and as required for funding sources
- Represented the Network to the public and media to increase awareness and promote the efforts of our mission
- Re-energized 24 Host and Support Churches through weekly updates, monthly meetings, visiting churches, and personal phone calls
- Responsible for hiring, training, and supervising staff and volunteers • Served on Board of Directors as Secretary and PR Chair from January 2013 to April 2014
Social Media and Sales Assistant
Pocono Whitewater and Skirmish USA
02.2011 - 09.2013
- Created and executed social media campaigns on Facebook
- Increased Facebook following by over 200%
- Utilized Facebook, Twitter, YouTube, and Pinterest to promote events and market three companies
- Posted shareable social media content daily
- Performed sales and group sales
- Assisted customers through the planning, reservation, and check-in process then followed up to ensure their experience was to our high standards
Staff Chemist - Technology Enable Synthesis Group, Purification Lab
Merck and Co., Inc
12.2007 - 04.2009
- Worked as a team with the Medicinal Chemists to purify developmental compounds through the use of preparatory scale mass-directed LCMS
- Verified purity of isolated compounds via analytical LCMS
- Troubleshot all analytical instrumentation
- Performed data management on computers interfaced with analytical instruments
- Ensured proper removal of hazardous wastes from lab
- Achieved high throughput of samples through multitasking
Trace Evidence Analyst - Criminalistics Unit
New Jersey State Police Office of Forensic Sciences
10.2003 - 12.2007
- Examined physical evidence such as glass, gunshot residue, paint, fibers, and low explosives, recovered in connection with criminal activity using microscopic, chemical and instrumental methods
- Utilized microscopes, XRF, XRD, SEM-EDX, FTIR, Microspectrophotometer, GRIMIII
- Assisted with method development and validation of IC
- Conducted research projects
- Presented numerous presentations to Police Agencies, Investigative Agencies, colleagues, students, and scouts
- Safety Officer for Trace Evidence Section
- Worked in accordance with laboratory SOPs, Chain of Custody and ASCLD-LAB Standards
Senior Lab Support Specialist
National Medical Services
03.2003 - 10.2003
- Utilized liquid-to-liquid and SPE to extract and analyze therapeutic drugs in human biological specimens by HPLC for clinical and forensic cases
- Performed method validations, tabulated, and reviewed results
- Batched and processed paperwork
- Maintained instruments, prepared reagents, standards, and mobile phases
- Worked in accordance with laboratory SOPs and Chain of Custody
Analytical and Quality Control
Sanofi Pasteur
08.2002 - 03.2003
- Developed method and validation of HPLC and Nephelometry through various experiments and samples such as polysaccharides and finished dosage purified powders
- Authored Standard Working Instructions for computer-generated data processing program
- Determined distribution coefficients of samples by processing the data from both analytical instruments using the computer program
Chemist - Medicinal Chemistry
Merck and Co. Inc.
08.2001 - 08.2002
- Designed, synthesized, and characterized immunodeficiency diseases and ion channel blockers
- Utilized traditional and modern synthetic techniques for heterocyclic and organic synthesis for drug discovery
- LCMS Administrator - in charge of maintenance and minor repairs
- Presented progress at monthly group meetings
Education
Bachelor of Science - Chemistry
Lycoming College
Williamsport, PA01.2001
NonProfit Management Certificate -
Arizona State University
Tempe, AZ06.2015
Community Health Worker Program -
EastCentral PA Area Health Education Center
Lehighton, PA01.2018
COVID-19 Contract Tracing Course -
Johns Hopkins University
04.2021
Skills
- Grant Writing
- Budgeting
- Events Management
- Operations Management
- Strategic Planning
- Partnership Building
- Project Management
- Entrepreneurial and Innovative
- Goal Setting
- Board Reporting
- Creative Direction
- Microsoft Office proficiency
- Adaptability and flexibility
- Tourism Promotion
- Partnership development
- Creative direction
References
References available upon request
Awards
Carbon Chamber and Economic Development Young Professional of the Year, 2016
Timeline
Director of Marketing Strategy
Website Wannabe
09.2022 - 09.2024
Owner and Manager
Mountain View Suites
01.2018 - 10.2019
Founder and Executive Director
Turn To Us, Inc.
03.2015 - 09.2022
Executive Director
Family Promise of Carbon County
05.2014 - 01.2015
Social Media and Sales Assistant
Pocono Whitewater and Skirmish USA
02.2011 - 09.2013
Staff Chemist - Technology Enable Synthesis Group, Purification Lab
Merck and Co., Inc
12.2007 - 04.2009
Trace Evidence Analyst - Criminalistics Unit
New Jersey State Police Office of Forensic Sciences
10.2003 - 12.2007
Senior Lab Support Specialist
National Medical Services
03.2003 - 10.2003
Analytical and Quality Control
Sanofi Pasteur
08.2002 - 03.2003
Chemist - Medicinal Chemistry
Merck and Co. Inc.
08.2001 - 08.2002
Bachelor of Science - Chemistry
Lycoming College
NonProfit Management Certificate -
Arizona State University
Community Health Worker Program -
EastCentral PA Area Health Education Center
COVID-19 Contract Tracing Course -
Johns Hopkins University
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