Summary
Overview
Work History
Education
Skills
Work Preference
Timeline

ALICIA NICOLE KLINE

Easton,PA

Summary

Highly versatile professional with a diverse background in marketing strategy, non-profit management, hospitality, and adventure tourism. Proven track record in leading successful marketing campaigns, launching and managing profitable businesses, and directing impactful non-profit organizations. Demonstrated ability to connect with diverse audiences, foster strategic partnerships, and drive organizational growth. Committed to making a positive impact in every role, with a particular passion for serving vulnerable populations and creating memorable customer experiences.

Overview

23
23
years of professional experience

Work History

Director of Marketing Strategy

Website Wannabe
Doylestown, PA
09.2022 - 09.2024
  • Organized and streamlined operations, increasing efficiency and improving overall performance
  • Successfully implemented project management platforms, enhancing team collaboration and project execution
  • Designed proposals for clients, effectively communicating the value and benefits of services
  • Created engaging and compelling content for social media platforms and client websites, driving brand awareness and customer engagement
  • Conducted extensive research on various platforms to identify the most suitable solutions for clients, resulting in enhanced user experiences
  • Collaborated on the rebranding efforts of the company website, aligning it with the company's vision and values, and improving its visual appeal and functionality
  • Developed digital marketing assets including email and social media campaigns
  • Developed and implemented comprehensive marketing strategies for three internal businesses, resulting in increased brand awareness and lead generation
  • Managed client marketing initiatives, ensuring alignment with overall business objectives and client goals
  • Conducted market research and competitor analysis to inform strategic decision-making
  • Fostered strong relationships with clients, providing regular updates and ensuring satisfaction with marketing efforts

Founder and Executive Director

Turn To Us, Inc.
Jim Thorpe, PA
03.2015 - 09.2022
  • Founded a grassroots non-profit to assist individuals and their families who are experiencing the impact of major or chronic illnesses
  • Completed and filed all required start-up documentation, created website, Facebook page, employee manual, and policy manual
  • Conducted interviews with clients and assess needs
  • Managed daily operations including but not limited to program delivery and evaluation, event coordination, volunteer management, expense management, and website maintenance
  • Collaborated with the fundraising team to organize and execute various events
  • Coordinated all network components to administer the program
  • Communicated regularly with referring and supporting agencies and actively participated in groups with social service agencies
  • Established all financial assistance, sensory-friendly, and emotional support programs
  • Designed and secured funding to open a sensory gym for children with autism and sensory processing disorder
  • Maintained records on network operations and clients
  • Provided reports and annual statistics for the Board of Directors and as required for funding sources
  • Represented Turn To Us to the public and media to increase awareness and promote the efforts of our mission
  • Served as a Certified Community Health Worker
  • Honored as the 2016 Young Professional of the Year for the Carbon County Chamber
  • Member of Carbon Chamber and Economic Development, Jim Thorpe Tourism Agency, and Pocono Mountain Visitors Bureau

Owner and Manager

Mountain View Suites
Jim Thorpe, PA
01.2018 - 10.2019
  • Purchased and renovated a historic Bed and Breakfast, transforming it into a profitable business
  • Managed all aspects of the business, including operations, marketing, inventory, cleaning, and customer service
  • Developed partnerships with local businesses and tourist attractions to enhance guest experiences
  • Implemented a successful marketing strategy that increased occupancy rates and boosted online reviews
  • Oversaw financial management, including budgeting, forecasting, and financial reporting
  • Ensured compliance with all local and state regulations, maintaining a high standard of safety and cleanliness
  • Member of Jim Thorpe Tourism Agency, Carbon County Chamber of Commerce, and Pocono Mountain Visitors Bureau

Executive Director

Family Promise of Carbon County
Lehighton, PA
05.2014 - 01.2015
  • Conducted intake interviews with prospective families; developed family plans with Case Manager; met with guests to monitor progress in securing housing, employment, job training, and entitlements; assisted guests with social service needs, referred them to other organizations as appropriate, advocated with agencies for guests as needed
  • Managed daily operations including but not limited to expense management, website maintenance, transportation coordination
  • Collaborated with the fundraising team to organize and execute various events
  • Coordinated all network components to administer the program Maintained regular contact with coordinators and other individuals at each host congregation as necessary
  • Communicated regularly with referring and supporting agencies and day center staff
  • Actively participated in groups with social service agencies
  • Implemented numerous programs such as a Back to Work Fund, Security Deposit Program to provide direct support to our guests
  • Actively promoted education to guests by coordinating in-house classes in an effort to better equip guests for when they are stepping out on their own financial Literacy, Parenting, Nutrition, Health, and Group Therapy
  • Increased money brought in, wrote grants, managed received grants, and stayed within the program budget
  • Maintained records on network operations and guest progress
  • Provided reports and annual statistics for the Board of Directors and as required for funding sources
  • Represented the Network to the public and media to increase awareness and promote the efforts of our mission
  • Re-energized 24 Host and Support Churches through weekly updates, monthly meetings, visiting churches, and personal phone calls
  • Responsible for hiring, training, and supervising staff and volunteers • Served on Board of Directors as Secretary and PR Chair from January 2013 to April 2014

Social Media and Sales Assistant

Pocono Whitewater and Skirmish USA
Jim Thorpe, PA
02.2011 - 09.2013
  • Created and executed social media campaigns on Facebook
  • Increased Facebook following by over 200%
  • Utilized Facebook, Twitter, YouTube, and Pinterest to promote events and market three companies
  • Posted shareable social media content daily
  • Performed sales and group sales
  • Assisted customers through the planning, reservation, and check-in process then followed up to ensure their experience was to our high standards

Staff Chemist - Technology Enable Synthesis Group, Purification Lab

Merck and Co., Inc
West Point, USA
12.2007 - 04.2009
  • Worked as a team with the Medicinal Chemists to purify developmental compounds through the use of preparatory scale mass-directed LCMS
  • Verified purity of isolated compounds via analytical LCMS
  • Troubleshot all analytical instrumentation
  • Performed data management on computers interfaced with analytical instruments
  • Ensured proper removal of hazardous wastes from lab
  • Achieved high throughput of samples through multitasking

Trace Evidence Analyst - Criminalistics Unit

New Jersey State Police Office of Forensic Sciences
Hamilton, USA
10.2003 - 12.2007
  • Examined physical evidence such as glass, gunshot residue, paint, fibers, and low explosives, recovered in connection with criminal activity using microscopic, chemical and instrumental methods
  • Utilized microscopes, XRF, XRD, SEM-EDX, FTIR, Microspectrophotometer, GRIMIII
  • Assisted with method development and validation of IC
  • Conducted research projects
  • Presented numerous presentations to Police Agencies, Investigative Agencies, colleagues, students, and scouts
  • Safety Officer for Trace Evidence Section
  • Worked in accordance with laboratory SOPs, Chain of Custody and ASCLD-LAB Standards

Senior Lab Support Specialist

National Medical Services
Willow Grove, PA
03.2003 - 10.2003
  • Utilized liquid-to-liquid and SPE to extract and analyze therapeutic drugs in human biological specimens by HPLC for clinical and forensic cases
  • Performed method validations, tabulated, and reviewed results
  • Batched and processed paperwork
  • Maintained instruments, prepared reagents, standards, and mobile phases
  • Worked in accordance with laboratory SOPs and Chain of Custody

Analytical and Quality Control

Sanofi Pasteur
Swiftwater, PA
08.2002 - 03.2003
  • Developed method and validation of HPLC and Nephelometry through various experiments and samples such as polysaccharides and finished dosage purified powders
  • Authored Standard Working Instructions for computer-generated data processing program
  • Determined distribution coefficients of samples by processing the data from both analytical instruments using the computer program

Chemist - Medicinal Chemistry

Merck and Co. Inc.
Rahway, USA
08.2001 - 08.2002
  • Designed, synthesized, and characterized immunodeficiency diseases and ion channel blockers
  • Utilized traditional and modern synthetic techniques for heterocyclic and organic synthesis for drug discovery
  • LCMS Administrator - in charge of maintenance and minor repairs
  • Presented progress at monthly group meetings

Education

Bachelor of Science - Chemistry

Lycoming College
01.2001

NonProfit Management Certificate -

Arizona State University
06.2015

Community Health Worker Program -

EastCentral PA Area Health Education Center
01.2018

COVID-19 Contract Tracing Course -

Johns Hopkins University
04.2021

Skills

Content strategy

Partnership development

Marketing analytics

Creative direction

CRM management

Community engagement

Program management

Strategic planning

Project management

Operations management

Budgeting and financial management

Staff management

Relationship building

Public speaking

Program leadership

Innovation and creativity

Leadership development

Compliance and regulations

Financial management

Business management

Operational planning

Marketing

Fundraising

Grant writing

Profit and loss statements

Vendor relations

Client services

Team bonding

Report compilation

Program monitoring

Data interpretation

Case management

Social media

Board relations

Work Preference

Work Type

Full TimePart TimeContract Work

Work Location

On-SiteRemoteHybrid

Timeline

Director of Marketing Strategy - Website Wannabe
09.2022 - 09.2024
Owner and Manager - Mountain View Suites
01.2018 - 10.2019
Founder and Executive Director - Turn To Us, Inc.
03.2015 - 09.2022
Executive Director - Family Promise of Carbon County
05.2014 - 01.2015
Social Media and Sales Assistant - Pocono Whitewater and Skirmish USA
02.2011 - 09.2013
Staff Chemist - Technology Enable Synthesis Group, Purification Lab - Merck and Co., Inc
12.2007 - 04.2009
Trace Evidence Analyst - Criminalistics Unit - New Jersey State Police Office of Forensic Sciences
10.2003 - 12.2007
Senior Lab Support Specialist - National Medical Services
03.2003 - 10.2003
Analytical and Quality Control - Sanofi Pasteur
08.2002 - 03.2003
Chemist - Medicinal Chemistry - Merck and Co. Inc.
08.2001 - 08.2002
Lycoming College - Bachelor of Science, Chemistry
Arizona State University - NonProfit Management Certificate,
EastCentral PA Area Health Education Center - Community Health Worker Program,
Johns Hopkins University - COVID-19 Contract Tracing Course,
ALICIA NICOLE KLINE