Summary
Overview
Work History
Education
Skills
Timeline
Work Availability
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Ali Hyder Alwani

Ali Hyder Alwani

Digital Marketing Manager
Karachi,Sindh

Summary

Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.

Overview

5
5
years of professional experience
2
2
years of post-secondary education

Work History

Digital Marketing Manager

Brandians
Karachi, Sindh
01.2021 - Current
  • Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
  • Teammanagement
  • Plan and execute all web, SEO/SEM, marketing database, social media, display advertising and adword campaigns
  • Completed keyword research to target clients based on keyword targeting.
  • Prepare analytics and ranking reports and present to management
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
  • Monitored return on investment of online and social media marketing efforts.
  • Increased customer engagement through social media.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.

SEO Consultant

Jtech Solution
Karachi, Sindh
06.2020 - 01.2021
  • Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
  • Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
  • Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
  • Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
  • Analyzed SEO outreach goals and presented findings to marketing director.
  • Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.

SEO Specialist

Spunky Webs
Karachi, Pakistan
01.2020 - 07.2020
  • Training new SEO team members.
  • Perform site analysis, keyword research and mapping, and assess link
  • building opportunities
  • Perform competitor research
  • Prepare analytics and ranking reports and present to management
  • Maintain maximum effectiveness while adhering to strict deadlines and budgets
  • Meta Tags & Titles Optimization
  • Competitor Analysis, Sitemap
  • Robots.txt Creation
  • Keywords and Traffic Optimization

SEO Executive

Greentod
Karachi, Sindh
02.2019 - 01.2020
  • Website Audit & Performance Analysis,
  • Meta Tags & Titles Optimization,
  • Competitor Analysis,
  • Keywords and Traffic Optimization,
  • Website Structure Optimization,
  • Content & Image Optimization,
  • Google Tools Setup (Analytics, GSC),
  • Schema Markup,
  • Error Finder
  • Guest Post (Off Page)
  • 404 errors to 301

SEO Link Builder

Bit Solution
Karachi, Sindh
06.2018 - 12.2019
  • Linkbuilding
  • Maintain company’s social media pages
  • Blog management
  • Website’s onsite management

Education

High School Diploma -

Ghazi Foundation College
Karachi
03.2018 - 05.2019

High School Diploma -

Educare Academy School
Karachi
01.2017 - 01.2018

No Degree -

Aptech
Karachi
04.2001 -

Skills

  • Wordpress
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Timeline

Digital Marketing Manager

Brandians
01.2021 - Current

SEO Consultant

Jtech Solution
06.2020 - 01.2021

SEO Specialist

Spunky Webs
01.2020 - 07.2020

SEO Executive

Greentod
02.2019 - 01.2020

SEO Link Builder

Bit Solution
06.2018 - 12.2019

High School Diploma -

Ghazi Foundation College
03.2018 - 05.2019

High School Diploma -

Educare Academy School
01.2017 - 01.2018

No Degree -

Aptech
04.2001 -

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
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Ali Hyder AlwaniDigital Marketing Manager