Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
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Alina Lehtinen-Vela

San Francisco

Summary

Highly-motivated marketing manager focus on PR and content marketing with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

12
12
years of professional experience

Work History

Content Marketing Lead

STUDY.COM
Mountain View, CA
12.2022 - Current
  • Built a media outreach strategy that secured pickups from top-tier media sites such as, Newsweek, CNN, Fox Business, Boston Globe, and USA TODAY
  • Led the strategic development and optimization of data-driven content marketing initiatives, resulting in an annual year-over-year (YoY) increase in traffic reaching 8 million
  • Conducted a partnership content strategy that elevated Study.com’s thought leadership status in the EdTech sector
  • Improved the messaging of the media outreach campaigns, resulting in a 22% increase in email open rates
  • Achieved an average open rate of 40% for email campaigns
  • Managed data-driven content budgets and achieved a 40% cost savings by optimizing vendor selections
  • Managed content syndication with an external partner, resulting in over 150 external top-tier media pickups per campaign.

Marketing Manager (Content and Digital Marketing)

GIOSG
Helsinki, Finland and San Francisco
09.2021 - 11.2022
  • Optimized the content strategy to emphasize converting the audience’s understanding of the benefits of the full platform, rather than focusing solely on tool-specific advantages
  • This optimization resulted in a 144% increase in demo bookings
  • Reached top spots in Google for key market areas related to our priority keywords, such as Live shopping and Live chat software
  • Built external link-building partnerships, leading to a more than 30% increase in high-quality backlinks for the site every month
  • Gained coverage from top industry news outlets, including Motor Finance Online
  • Designed and implemented segmented email nurture flows that increased conversion rates by 8%
  • Created an email marketing segmentation strategy resulting in a 12% increase in open rates and a 5% increase in click-through rates
  • Directed a community-building and education-focused social media strategy, resulting in a 58% increase in the LinkedIn community
  • Managed a team of 6 content marketers.

Founder and Marketing Operations Manager

SULONORTH
Helsinki, Finland
03.2019 - 09.2021
  • Planned and implemented a content marketing and outreach strategy, resulting in an 83% increase in revenue within a year
  • Tracked and optimized outreach and email marketing campaigns, leading to a 33% increase in response rates
  • Managed fintech company Klarna’s Nordic Instagram accounts, gaining 20K new followers in a 9-month period for the Klarna Finland account
  • Executed Instagram campaigns, resulting in a 62% increase in followers for the sulonorth account
  • Successfully supervised a team of 3-4 freelance content creators, contributing to the robust scaling of our marketing operations.

Marketing Communications Executive

WIN TECHNOLOGIES
London, UK
01.2016 - 12.2017
  • Managed and executed email, app, SMS and website marketing campaigns
  • Drove successful A/B testing campaigns to increase average open rates of emails by 25%.

SEO Project Manager

COPYPANTHERS
Istanbul, Turkey
01.2012 - 08.2013
  • Directed on average around 30 SEO/SEM and content projects monthly
  • In charge of client management of high-end clients such as Pirelli
  • Managed web content projects in all European languages with multiple stakeholders
  • Worked on app-based businesses and built campaign strategy for campaigns driving to app store and web.

Education

Bachelor of Arts - Scandinavian languages and English

University of Helsinki
01.2010

Skills

  • Relationship building
  • Partnership Development
  • Technical SEO
  • Data visualizations
  • Media Relations
  • Press Release Writing
  • Media training
  • Story pitching
  • Campaign tracking
  • Social Media Strategy
  • Writing, editing, and proofreading
  • Marketing automation
  • Contractor Management
  • Audience Segmentation
  • Inbound Marketing
  • Content Strategy Development
  • SEO proficiency
  • Google Analytics
  • Team Recruiting and Hiring
  • Strategic Planning and Alignment
  • Training and Onboarding
  • Marketing campaign management

Languages

English
Native/ Bilingual
Finnish
Native/ Bilingual
Swedish
Elementary

Timeline

Content Marketing Lead

STUDY.COM
12.2022 - Current

Marketing Manager (Content and Digital Marketing)

GIOSG
09.2021 - 11.2022

Founder and Marketing Operations Manager

SULONORTH
03.2019 - 09.2021

Marketing Communications Executive

WIN TECHNOLOGIES
01.2016 - 12.2017

SEO Project Manager

COPYPANTHERS
01.2012 - 08.2013

Bachelor of Arts - Scandinavian languages and English

University of Helsinki

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Alina Lehtinen-Vela