Alex Ostrovsky
Copywriter
Glenview,IL
Summary
Dynamic Senior Copywriter with over a decade of experience crafting compelling marketing content across various channels. Proven track record of enhancing brand narratives, boosting sales through engaging storytelling, and leading high-impact marketing campaigns. Expert in translating complex concepts into digestible and persuasive content, significantly improving audience engagement and business outcomes.
Overview
14
14
years of professional experience
Work History
Senior Copywriter
Alcove Creative Consulting
08.2017 - Current
- Developed omni-channel solutions for 10+ clients, ensuring consistent messaging across digital and print materials, which led to an average engagement increase of 15% per campaign.
- Crafted and refined 50+ pieces of web copy, emails, case studies, and marketing materials, directly contributing to a 20% improvement in content engagement across client platforms.
- Produced 25+ B2B content pieces for IT, telecom, and cybersecurity sectors, simplifying complex topics into engaging content, which resulted in a 30% increase in lead generation for clients.
- Designed a multi-part educational video series for prospective homebuyers, directly contributing to an 18% increase in client business within the first month of launch.
- Led branding efforts for major clients, developing unique sales propositions and buyer personas that resulted in a 15% increase in market engagement.
Senior Copywriter
Windy City Novelties
01.2018 - 06.2023
- Crafted compelling copy across various platforms using strategic brand storytelling and SEO tactics, contributing to a 20% increase in website traffic and a 25% increase in online sales over two years.
- Scripted and directed over 100 product videos, achieving an 80% increase in viewership and a 30% increase in sales for featured products.
- Played a pivotal role in the conceptualization and launch of new products, with five becoming bestsellers and generating over $1 million in sales within the first year.
- Led the development of an AI-based optimization protocol for revising product descriptions, enhancing online presence for 1000+ products and resulting in a 35% increase in conversion rates.
- Spearheaded content optimization for the company's Amazon storefront, leading to a revenue increase of over $3 million annually through improved product visibility and customer engagement.
Copywriter
Golden Hippo Media (marketing Agency)
11.2016 - 08.2017
- Pioneered innovative copy strategies for various media, including blogs, direct response, web pages, emails, and social media posts, driving nearly $500,000 in sales directly attributed to content campaigns.
- Collaborated closely with the design team to develop compelling ad copy for high-stakes campaigns, managing multiple projects under strict deadlines to consistently meet compliance guidelines.
- Enhanced email marketing campaign performance, achieving a 15% increase in open rates and a 25% increase in click-through rates, significantly boosting conversions through targeted content optimization and A/B testing.
- Crafted engaging Video Sales Letter (VSL) scripts for complex health topics, resulting in a 50% increase in viewer engagement and contributing to a substantial uplift in product sales.
- Led the marketing strategy for The Plant Paradox launch, contributing to its success as a New York Times bestseller through targeted pre-launch campaigns that maximized audience anticipation and engagement.
Account Executive
World Language Communications
07.2010 - 11.2016
- Drove business expansion through strategic marketing tactics, securing 19 substantial clients within the first year by leveraging a mix of cold calling, referrals, and networking.
- Utilized consultative selling techniques to align with clients' needs, resulting in a significant increase in customer satisfaction and long-term partnerships.
- Enhanced service offerings by incorporating copywriting solutions for international clients, improving their market penetration in English-speaking countries and contributing to a 20% increase in project volume.
- Collaborated with project managers and global translation teams to ensure flawless execution of projects, improving project turnaround time by 30% and achieving a 98% client satisfaction rate.
- Implemented rigorous security measures for handling highly sensitive projects, establishing trust and confidentiality with clients, leading to a 40% increase in contracts involving sensitive materials.
Education
Bachelor of Fine Arts - Film And Video Production
Columbia College Hollywood
Los Angeles, CA 05.2001 -
Skills
Copywriting (DTC, B2B, B2C)
Content Marketing
Copy Editing & Proofreading
Direct Response
Email Marketing
Social Media Content
SEO
Team Leadership
Project Management
Creative Development
Script Writing
Technical writing
Consultative Sales
Timeline
Senior Copywriter
Windy City Novelties
01.2018 - 06.2023
Senior Copywriter
Alcove Creative Consulting
08.2017 - Current
Copywriter
Golden Hippo Media (marketing Agency)
11.2016 - 08.2017
Account Executive
World Language Communications
07.2010 - 11.2016
Bachelor of Fine Arts - Film And Video Production
Columbia College Hollywood
05.2001 -