Alina Tsalinska
Middletown,NY
Summary
Experienced PPC campaign manager with a track record of effectively managing $250,000 monthly spend. Consistently achieved impressive results by implementing strategic optimizations, resulting in a 43% increase in conversion rates. Expertise in Google Ads, Facebook, Twitter, and other platforms led to a remarkable 21% increase in ROI within 11 months. Proven ability to drive impactful outcomes for global segments by leveraging comprehensive knowledge and proficiency in various advertising platforms.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Ppc Manager
PropellerAds
02.2022 - 11.2022
- Developing and executing paid advertising strategies on Google Ads, Facebook, Twitter, LinkedIn.
- Developed targeting strategies efficiently.
- Work with Jira, Tableau, Data Studio, Google Analytics, and Tag Manager
- Produced thorough project documentation for executive assessment.
- Work with re-targeting audiences
- Working with worldwide segments
- Monitoring the daily performance of campaigns
- Conducted tests on landing pages to maintain stable conversion rates.
- Ensured collaborative efforts across all projects.
- A/B testing, lead generation
- Managed social, search, display ads with total monthly ads spend around 250000$
- Work with 25+ accounts
Ppc Manager
Together Network
01.2019 - 02.2022
- Develop, execute and manage PPC campaigns across multiple search engines
- Evaluated various models across multiple products.
- Managed project budgets through effective strategic planning.
- Conducted competitor analysis to inform strategic decisions.
- Assisted designers in developing and evaluating LPs.
- Boosted campaign results through strategic optimization.
- Analyzed key performance metrics and compiled reports.
Education
Master's Degree - Advertising And Public Relations
Classic Private University
12.2015
Skills
- A/B Testing
- Account Management
- Analytical Skill
- Behavioral Targeting
- Budget Planning
- B2B
- Consistent
- Creativity
- Data Analysis
- Database Management
- Google Ads
- Google Analytics
- Google Data Studio
- Google Tag Manager
- JIRA
- Key Performance Indicator
- Management
- Microsoft Office
- Proven Track Record
- Quick Learning
- Research
- Search Engine
- Saas
- Strategic Thinking
- Tableau Software
Role
PPC MANAGER
Certification
Google Ads Search Certification - Google Digital Academy (Skillshop)
115582305
Google Ads Display Certification - Google Digital Academy (Skillshop)
115604851
Timeline
Senior Ppc Manager
PropellerAds
02.2022 - 11.2022
Ppc Manager
Together Network
01.2019 - 02.2022
Master's Degree - Advertising And Public Relations
Classic Private University