Alina Urena

• Took over an understaffed boutique and rebuilt operations by hiring, training, and developing an entirely new high-performing team.
• Consistently surpassed monthly sales goals with double-digit growth, even while operating with only two newly hired full-time team members.
• Delivered an exceptional City Exclusive season, leading performance in the region with limited staffing.
• Achieved strong year-over-year results: September LY $135K → TY $174K (+29%).
• Exceeded annual revenue target: 1.179M goal → 1.216M achieved (+3.1%).

Leadership & Operational Excellence

• Drove elevated sales performance through hands-on coaching, accountability, and team development.
• Implemented improved inventory control systems, reducing discrepancies and increasing product availability.
• Created structured training programs to enhance client experience, scent discovery expertise, and brand storytelling.
• Leveraged sales insights to refine merchandising, maximize conversion, and optimize store flow.

• Meet and exceed daily company sales objectives.
• Build in-store relationships with all levels of management and sales departments.
• Plan and develop Special Events to drive additional revenue.
• Proven ability to recruit, train, motivate, and develop talented staff.
• Build and utilize client base and provide direction to sales team regarding company goals and objectives.
• Deep understanding of health and safety rules with beauty & fragrance presentation.

Achievements: With the recruitment of 5 experienced talents, consistent sales increase trend since acquiring the Prada Brand at -64% to LY. June +17% & July +130% increases to LY. Promoted to also oversee Eric Buterbaugh business. Successful PA event in Fall of 2019, achieving 13k/7k +86% over sales goal 6k/3k +50% over pre-sell goal.

2019 Year End: Prada +5% to LY & Buterbaugh 95k/90k +5% to Company Goal.

• Appointed as Interim Manager at Hermes and DG Beauty while running a personal fragrance business.
• Managed over 160K in annual sales via Client Book and providing high-quality service
• Focused on achieving and exceeding daily sales and event goals monthly
• Established loyalty and following with continuous repeat business
• Partnered with colleagues to funnel cross-selling and upselling efforts

Achievements: Appointed to oversee counter scheduling, payroll, inventory control, weekly business recap and sales staff productivity during the medical absence of Business Manager.Employee of the Month, December 2017

• Trained Fresh blend, to provide clients with Le Labo’s hand crafted perfumery in order to stay true to their brands core value .
• Utilized Excel to prepare and maintain records and reports of inventories, price lists, daily sales record, event management, and out of stock clientele waiting list .
• Organized promotional events and interacted with vendor partners to increase sales volume.(Hosted Mother’s Day Rose Harvest Event, which successfully generated a total of $18K)
• Continuously increasing IPT of 1.7% by implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.
• Over exceed personal goals over 24% in which was a huge contribution in making the counter 1M.
• Mastering Bloomingdales B-Connected which generates 17% of personal goal . Aside from building a 5yr+ personal book.
• Promoted to Counter Manager at Bloomingdale's 59th St NYC in December 2023.
• Supported team recruitment and management to achieve full staffing.
• Facilitated $14k scent discovery journey events.
• Recognized as #1 door in NYC for City Exclusive 2023 with $167k in sales and nearly 100% sell-through.
• Assisted in exceeding personal goals by 24% and increasing IPT by 1.7%. Coordinated strong events, including $13k Mother's Day rose harvest.