Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Alina S. Ford

Norco,CA

Summary

Knowledgeable and dedicated customer service professional, with extensive experience in the brewery service industry as well as sales experience. Solid team player with outgoing, positive demeanor and proven skills in establishing rapport with customers and employees. Motivated to maintain customer and team satisfaction as well as building company success. Currently living in CA, and will be relocating to Nashville early May 2025.

Overview

12
12
years of professional experience

Work History

Assistant Manager

TailGate Brewery
04.2025 - Current
  • Supervise day-to-day operations to meet performance, quality and service expectations.
  • Maintains a clean, safe, and organized store environment to enhance the guest experience.
  • Develop strong working relationships with staff, fostering a positive work environment.
  • Assisted in recruiting, interviewing, hiring, and onboarding of new employees to maintain adequate staffing levels.
  • Schedule team shifts to ensure proper coverage during peak shopping hours without exceeding labor budgets.
  • Facilitate clear communication between team and upper management through regular meetings and updates through GroupMe
  • Oversees daily operations to maintain taproom cleanliness and organization.
  • Devoted to TailGates core values and coaches team, instilling our values daily.
  • Work with managers and directors on how to maintain taproom standards
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Chain Sales Merchandiser

Southern Glazers Wines And Spirits
03.2024 - Current
  • Developed strong relationships with store managers to improve product placement within the retail environment.
  • Achieved consistent on-time display builds through effective communication with distributors and store management.
  • Increased brand sales by establishing strong relationships with accounts and understanding their needs.
  • Conducted regular store visits to ensure proper execution of merchandising strategies, maintaining a professional store appearance.
  • Coordinated cross-functional efforts between marketing teams, suppliers, distributors, and retailers to achieve shared objectives.
  • Designed and assembled visually appealing product displays to enhance in-store visibility and drive sales
  • Consistent, self-motivation to exceed sales goals and maintain high merchandising standards.

ASSISTANT MANAGER

HAMILTON FAMILY BREWERY
07.2022 - 03.2023
  • Managed and mentored team of 15+ employees
  • Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Resolved escalated concerns using professionalism and understanding.
  • Created effective employee schedules maintaining coverage at peak times and minimizing labor costs.
  • Oversaw multiple drawer counts to insure perfection as well as daily safe count and tip outs.
  • Maintained high standards of customer service by staying up to date on brewery and menu options and providing daily food trucks.
  • Provided beer orders twice a week to fulfill breweries needs for upcoming weeks & events
  • Adhered to state laws regarding alcoholic beverage services and customer regulations.

MANAGER

STONE CHRUCH BREWING
10.2018 - 07.2022
  • Hire, manage, developed and trained staff, established and monitored goals, conducted performance reviews.
  • Protected business and customers by monitoring alcohol consumption and keeping operation in line with legal service requirements of ABC.
  • Maintained facility and grounds to present positive image and promote cleanliness.
  • Met, greeted and encouraged feedback from customers and used feedback to implement positive changes within brewery.
  • Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
  • Developed monthly scheduling for two locations.
  • Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.

FRONT-END ASSISTANT

COSTCO
08.2013 - Current
  • Developed strong relationships with store managers to improve product placement within the retail environment.
  • Achieved consistent on-time display builds through effective communication with distributors and store management.
  • Increased brand sales by establishing strong relationships with accounts and understanding their needs.
  • Conducted regular store visits to ensure proper execution of merchandising strategies, maintaining a professional store appearance.
  • Coordinated cross-functional efforts between marketing teams, suppliers, distributors, and retailers to achieve shared objectives.
  • Designed and assembled visually appealing product displays to enhance in-store visibility and drive sales
  • Consistent, self-motivation to exceed sales goals and maintain high merchandising standards.

SALES ASSOCIATE

NORDSTROM
02.2015 - 08.2017
  • Perform sales and customer service, including personal fitting and ensuring customer needs are met
  • Focus on customer relationship building to continue and improve the Nordstrom brand
  • Accurate and professional sales transactions
  • Engaged with customers to effectively build rapport and lasting relationships.
  • Answered customer questions regarding sizing, accessories and proper care for merchandise.
  • Solved customer challenges by offering relevant products and services.
  • Tracked stock using company inventory management software.

Education

Santiago Canyon College
Orange, CA

Skills

  • Staff Management
  • Creative merchandising
  • Customer Relations
  • Reliable and Responsible
  • Detail-Oriented
  • Safety and Cleanliness Standards
  • Engaging with Diverse Customers
  • Excellent Written and Verbal Communication

References

Bradley Velasquez

  • Current Manger at SGWS - (562) 390-0103

Bill Steinkirchner

  • Buisness Owner- Stone Church Brewing - (310) 567-6582

Katherine Ballard

  • Employee/ Co-Worker - Stone Church Brewing - (951) 202-8091

Simon Winters

  • GM- TailGate Brewing - (615) 939-2677


Timeline

Assistant Manager

TailGate Brewery
04.2025 - Current

Chain Sales Merchandiser

Southern Glazers Wines And Spirits
03.2024 - Current

ASSISTANT MANAGER

HAMILTON FAMILY BREWERY
07.2022 - 03.2023

MANAGER

STONE CHRUCH BREWING
10.2018 - 07.2022

SALES ASSOCIATE

NORDSTROM
02.2015 - 08.2017

FRONT-END ASSISTANT

COSTCO
08.2013 - Current

Santiago Canyon College

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