Aline Metwaly
Toronto,Canada
Summary
17 years of experience in Strategic Account Execution with a proven track record of delivering business results in the Health Care & Financial Services Industry. I have an understanding of the Healthcare system, including business and procurement processes as I have managed enterprise level Healthcare accounts through RFPs and brought on new healthcare clients onto my vertical. I have managed GPOs such as Shared Services West (SSW) & Mohawk Medbuy. I have excellent business insights into the healthcare world with the ability to effectively communicate and negotiate with strong leadership skills. I have done presentations for various levels internally and externally of my organizations and with enterprise level clients. I have a track record of delivering high-impact results through a strong understanding of market dynamics and customer centric strategies.
Overview
18
18
years of professional experience
Work History
Enterprise Account Executive/Client Success Partner
Sterling Backcheck Corporation
11.2020 - Current
- Developing and nurturing strong relationships with key decision-makers and stakeholders within the HealthCare, Insurance and Financial Services Vertical for their background screening program
- Responsible for upsells/cross-sells of background screening solutions for Enterprise Level clients in Healthcare
- Lead some of the largest and global scale Healthcare, Insurance and Financial services clients while reporting back on growth and numbers
- Business and Relationship building with Directors of HR & TA in Ontario and Quebec as well as Globally
- Acting as the primary point of contact and trusted advisor, understanding the needs of our clients in this realm and aligning our background screening solutions to assist in healthy growth for both client and Sterling
- Managing and maintaining client accounts within Salesforce, ensuring accurate tracking of clients
- Staying informed about industry trends in Healthcare, tech advancements, regulations (OSFI) and other to identify opportunities and threats, and provide strategic recommendations to existing and potential customers
- Reviewing clients use of services and customer support requests to identify opportunities for future sales and tailoring client experience
- Creating and executing strategic account plans that outline goals, opportunities, and growth strategies for each Hospital, Healthcare provider and financial institution client
- Continuously identifying new avenues for collaboration and revenue generation across Sterling's products
- Collaborating with cross-functional teams to tailor and deliver innovative financial technology solutions that address clients' challenges and drive business outcomes
- Driving revenue generation and supporting Healthcare, FI/Insurance relationships
- Identifying complimentary products to produce product bundle options and cross-sell/up-sell opportunities
- Working to encourage contract renewals through adherence of SLA, and active client management
- Providing regular reports, QBRs, market trends, and competitive insights to clients as needed and when needed, while customizing information to suit their needs
- Collaborated with internal teams to develop tailored solutions for complex client needs, resulting in increased revenue.
- Managed a portfolio of high-value accounts, ensuring timely renewals and upselling opportunities.
- Established strong relationships with key enterprise customers, driving customer satisfaction and retention.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Account Executive, Business Development Manager
Mintz Global Screening
10.2019 - 11.2020
- Responsible for lead generation and business development in the Financial & Mortgage Industry
- Lead building with financial services, housing developers, builders, brokers and real estate professionals
- Promotion of Background Screening Services in the USA & International
- Use of CRM tools such as Salesforce & Dynamics 365 to conduct meetings, presentations & training in the Financial Sector
- Developed detailed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Developed and maintained comprehensive understanding of competitive landscape to effectively position products and services.
Account Manager/Business Development Manager
Canada Mortgage and Housing Corporation (CMHC)
02.2007 - 02.2019
- Developed and implemented marketing and sales strategies with the goal of increasing market share/business
- Analyzed and synthesized a wide variety of information such as volume reports & market analysis information in order to execute strategies to influence decision makers and decision 'influencers'
- Strategic planning to identify profitable business with the use of effective sales promotion techniques
- Identified, customized, and delivered appropriate training to maximize product knowledge and improve application quality
- Met and exceeded business development insurance targets which include market share/business volume targets and increased visibility through planned sales calls, training programs and marketing initiatives
- Promoted mortgage loan insurance products with various banks
- Identified, customized, and delivered appropriate training to maximize product knowledge
- Met and exceeded business development insurance targets which include market share/business volume targets and increased visibility through training programs and marketing initiatives
- Promoted mortgage loan insurance products with various banks
- Built and maintained strong business relationships with banks as well as with their COIs: realtors, builders & clients
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
Education
Bachelor of Arts - Honours Double Major - Mass Communications and Psychology Honours Double Major
York University
11.2002
Certificate program - Strategic Communications
University Of Toronto
05.2009
Fundamentals of Effective Leadership -
CMHC
Skills
- Fluently Bilingual
- Extensive strategic client management experience
- Familiarity with the Canadian healthcare and banking landscape
- 17 years of Experience with Financial Services, Telco, Healthcare & Staffing
- Sales lifecycle management
- Comprehensive understanding of B2B sales
- Key account management
- Client relationship building
- Strong presentation skills
- Industry expertise
- Expert in identifying cross-sell opportunities & business growth
- Value-based selling
Languages
French
Native or Bilingual
English
Native or Bilingual
Timeline
Enterprise Account Executive/Client Success Partner
Sterling Backcheck Corporation
11.2020 - Current
Account Executive, Business Development Manager
Mintz Global Screening
10.2019 - 11.2020
Account Manager/Business Development Manager
Canada Mortgage and Housing Corporation (CMHC)
02.2007 - 02.2019
Certificate program - Strategic Communications
University Of Toronto
Bachelor of Arts - Honours Double Major - Mass Communications and Psychology Honours Double Major
York University
Fundamentals of Effective Leadership -
CMHC
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