Summary
Overview
Work History
Education
Skills
Timeline
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ALINE NOVAES

Los Angeles,CA

Summary

Experienced merchandising professional with a strong foundation in managing product assortments and implementing wholesale strategies. Demonstrated success in enhancing product visibility and boosting sales through strategic merchandising techniques. Known for bringing a positive attitude and dedication to ongoing learning and professional development in any merchandising role.

Overview

13
13
years of professional experience

Work History

International Merchandiser Manager - Wholesale

Skechers
05.2023 - Current
  • Manage products assortments and communicate all aspects of merchandising. Consistently monitor the distributors' business to identify opportunities on key styles/categories and make recommendations with intent to increase sales.
  • Analyzed sales data to identify trends, ensuring optimal product placement and promotion strategies.
  • Evaluated vendor performance regularly, identifying areas for improvement or potential partnership opportunities.

Sales Manager

Paper Crane Wholesale Clothing
02.2016 - 04.2023
  • Forecasted and grew sales by at least 10% yearly and boosted profits, applying proactive management strategies and enhancing sales training.
  • Created and maintained sell-through reports analyzing inventory monitoring customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Developed strong relationship with retailers buyers.

Trade Show Coordinator

Lovemarks Wholesale Clothing
02.2014 - 01.2016
  • Traveled to all majors markets in US assisting buyers with merchandise; presenting newest collection.
  • Evaluated existing plans, processes and planning to identify opportunities for improvement.
  • Led merchandise selection, displaying, pricing, planning and buying.

Marketing Intern

Bebe
10.2013 - 02.2014
  • Collaborated with team members to help expand marketing channels.
  • Brand exposure and accountability across all marketing functions: creative, consumer insights, research, social media, brand strategy, product, messaging e-mail.
  • Performed market analysis and researched latest trends.

E-commerce Fashion Merchandiser Intern

Goddis Knitwear
12.2011 - 04.2012
  • High accountability across all functional areas of the company; interfaced with leadership daily.
  • Responsible for creative design for e-commerce, social media and blog.

Education

Marketing With Concentration in Social Media/Web

University of California - Los Angeles
Los Angeles, CA
02.2017

Bachelor of Arts - Fashion Merchandising

California State University
Los Angeles, CA
06.2013

Associate of Arts - Graphic Design/Fashion Design

Santa Monica College
Santa Monica, CA
06.2011

Skills

  • Sales tracking and reporting
  • Recruitment and onboarding
  • Customer Trend and Forecasting Analysis
  • Inventory Management and Planning
  • Experience with CRM platforms
  • Business operations management
  • Sales increase strategies
  • Proficient in advanced Excel functions

Timeline

International Merchandiser Manager - Wholesale

Skechers
05.2023 - Current

Sales Manager

Paper Crane Wholesale Clothing
02.2016 - 04.2023

Trade Show Coordinator

Lovemarks Wholesale Clothing
02.2014 - 01.2016

Marketing Intern

Bebe
10.2013 - 02.2014

E-commerce Fashion Merchandiser Intern

Goddis Knitwear
12.2011 - 04.2012

Bachelor of Arts - Fashion Merchandising

California State University

Associate of Arts - Graphic Design/Fashion Design

Santa Monica College

Marketing With Concentration in Social Media/Web

University of California - Los Angeles

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ALINE NOVAES