Alisa Alvich

• Established and led internal marketing team, transitioning from outsourced strategy to in-house team. Recruited and managed a team of marketing professionals.
• Developed marketing strategies based on corporate objectives and market trends.
• Implemented processes and workflows to streamline marketing operations, increasing productivity and output. Responsible for brand consistency, and high-quality creative assets across all channels.
• Spearheaded market entry initiatives for new innovative solutions and services, resulting in:
• Acquisition of 360 new customers, reflecting 145% increase in volume and 73% revenue growth from 2021 – 2023.
• Led comprehensive $1 million rebrand initiative, including:
• Development of new brand guidelines, personas, and visual identity resonating with target audiences and ensuring internal alignment.
• Successful rollout across all departments and channels, enhancing brand presence and recognition.
• Worked cross-functionally to develop and launch Certified Diverse-Owned Carrier Program, an innovative corporate initiative generating 327 high-quality carrier leads and $550K revenue in initial 9 months.
• Developed the messaging, go-to-market, and lead-generation strategies, ensuring program success.
• Orchestrated digital marketing strategies, resulting in:
• 63.57% year-over-year increase in website traffic.
• 76% year-over-year increase in organic web traffic.
• 74% increase in total user acquisition, encompassing various digital channels.
• Achieved top 3 placements in Google search results for 39 keywords, enhancing brand visibility.
• Secured federal grants for innovative projects, including participation in the DriveOhio Rural Automated Driving Systems Project. Responsible for:
• Managed relationships with advertising agencies and vendors.
• Negotiated contracts with media outlets to secure advertising space across print and digital channels, maximizing ROI and brand visibility.
• Identified opportunities for new business partnerships. Cultivated strategic partnerships, corporate sponsorships, and community engagement initiatives, including managing a million-dollar sponsorship with the Columbus Crew.
• Managed marketing tech stack implementation, enhancing operational efficiency and marketing effectiveness.
• Provided creative direction and guidance for branding efforts, campaigns, and marketing initiatives across multiple channels.
• Developed EASE customer journey framework and conducted employee training, enhancing customer experience and internal buy-in.

• Successfully pitched, closed, and implemented new and existing client marketing programs (lead generation, digital marketing, content marketing, branding, sales enablement).
• Managed client marketing delivery department, overseeing internal team and all client relationships to develop and execute marketing strategies.
• Reported directly to the VP Marketing and successfully built marketing solutions, creating new lines of revenue for the business.
• Developed comprehensive marketing plans to drive brand awareness, grow market share, and exceed client goals.
• Supported the implementation of client tech stack including but not limited to Salesforce, Pardot, HubSpot, Campaign Monitor, Google Analytics, AdWords, and more.
• Designed customer segmentation models to target specific audiences with tailored messaging.

• Co-founded Tier5 Marketing Services, a B2B strategic marketing and sales agency servicing technology, software, healthcare, and professional service organizations. Established in 2014, I was independently responsible for establishing the second branch office in Nashville, TN in March 2015, and was responsible for generating more than 80% of total annual revenue.
• Facilitated growth plans and marketing and sales strategies and programs for client organizations in hyper-growth mode, ranging between $3 - $200 Million in annual revenue.
• Acted as interim marketing director for client organizations.
• Assessed client current marketing, sales, budget, operations, and departmental alignment to recommend appropriate systems, platforms, and campaigns to support bottom-line growth.
• Provided marketing and sales enablement programs, offering sales training workshops to business owners, management teams, sales teams, and professional consultants.

• Reported directly to the Chief Revenue Officer and oversaw the internal marketing department, inside sales department, freelance contractors, and agency partners.
• Managed $1.5 million annual marketing budget
• led the marketing department onto achieving most successful marketing program to date by building an internal marketing department and generating more than 90% of all high-quality leads and 40% growth year-over-year.
• Played key role in developing annual corporate sales and marketing playbook/roadmap, a comprehensive sales and marketing strategy that defined all sales and marketing key performance indicators (KPIs). Detailed and outlined lead sources, marketing tactics, and quarterly objectives.
• Rebranded, optimized, and successfully launched two new corporate websites, increasing lead rate by 56% and 61% lead to high-quality lead rate.
• Responsible for generating, managing, and tracking all leads, high-quality leads, and lead sources (website, trade shows, digital programs including paid search and social, SEO campaigns, client referrals, and outside sales sources.)
• Built out and optimized marketing tech stack, integrated Salesforce, Pardot, and WordPress.

EVS Corporation and Yotta280 provided data backup and disaster recovery software services to B2B organizations and were among the 1,000 international resellers and partners of Asigra data backup software. During my time with Yotta280 and EVS Corporation I helped build out internal marketing departments from the ground up, establishing all marketing programs and partner relationships. Worked directly under the CEOs and acted as the liaison between EVS, Yotta280, and Asigra.

• Awarded the 2014 Best Demand Generation Campaign across the ecosystem of 1,000+ international Asigra software providers (EVS Corporation).
• Went on to win the 2013 Asigra Partner Award for demonstrating excellence in marketing alignment (Yotta280).
• Invited to the Annual Asigra Partner Summit in Toronto, CAN, as a presenting partner. Presented the marketing framework and go-to-market strategy to a network of Asigra business owners internationally.