Alisa Lauer
New York,NY
Summary
Results-driven marketing leader with 20+ years’ experience in SaaS, technology, and B2B. Skilled in lead generation, brand growth, and customer engagement. Proven track record in building high-performing teams, delivering data-driven campaigns, and optimizing marketing operations for measurable results. Strategic, collaborative, and adept at aligning marketing with business goals.
Overview
27
27
years of professional experience
Work History
Director of Marketing
InsideDesk
02.2023 - Current
- Lead the strategic direction and execution of marketing initiatives, driving brand growth, product adoption, and customer acquisition in a competitive SaaS landscape.
- Develop and manage product marketing strategies including positioning, messaging, and go-to-market plans for new feature launches.
- Design and implement customer retention programs leveraging lifecycle marketing, personalized campaigns, and customer success partnerships to improve renewal rates and reduce churn.
- Create integrated marketing campaigns using digital, social, content, and event channels to generate qualified leads and strengthen customer engagement.
- Collaborate cross-functionally with product, sales, and analytics teams to refine go-to-market strategies and optimize user experience.
Director of Marketing Communications & Operations
Lighthouse360 (acquired Henry Schein One)
08.2020 - 02.2023
- Managed a marketing team focused on lead generation, customer retention, communications, and business development.
- Delivered integrated marketing campaigns including messaging, asset creation, and digital/social outreach.
- Optimized campaign performance through data analysis, improving engagement and conversion metrics.
- Developed and refined marketing operations strategy to align with evolving business goals.
Senior Marketing Manager, Operations and Automation
Lighthouse 360 by Web.com
03.2016 - 08.2020
- Executed inbound, demand generation, lead management, and automated digital marketing programs to drive revenue growth.
- Managed Marketo workflows, list segmentation, nurture streams, and A/B testing for performance optimization.
- Collaborated with product and digital marketing managers to build strategic campaigns with measurable results.
Senior Manager, Online & Offline Marketing Channels
Yodle/Lighthouse 360 (acquired by Web.com)
05.2008 - 03.2016
- Designed and executed an event marketing strategy supporting 200+ conferences annually, doubling ROI on trade shows. Increased lead quality and on-site traffic through targeted marketing promotions.
- Directed Yodle’s Annual Digital Marketing Summit, attracting 50+ C-level franchise executives.
- Implemented a social media strategy that generated 70% of new leads and 50% of closed sales for a dedicated sales team.
- Created Yodle’s Refer-A-Friend program, establishing a low-cost acquisition channel with high conversion rates.
Senior Marketing Manager
Symantec Corporation
05.2006 - 05.2008
Marketing Manager
Microsemi (formerly PowerDSine)
08.2004 - 04.2006
Event Coordinator
Computer Associates (acquired by Broadcom)
05.1998 - 08.2004
Education
Bachelor of Arts - History
Ithaca College
Ithaca, NYTimeline
Director of Marketing
InsideDesk
02.2023 - Current
Director of Marketing Communications & Operations
Lighthouse360 (acquired Henry Schein One)
08.2020 - 02.2023
Senior Marketing Manager, Operations and Automation
Lighthouse 360 by Web.com
03.2016 - 08.2020
Senior Manager, Online & Offline Marketing Channels
Yodle/Lighthouse 360 (acquired by Web.com)
05.2008 - 03.2016
Senior Marketing Manager
Symantec Corporation
05.2006 - 05.2008
Marketing Manager
Microsemi (formerly PowerDSine)
08.2004 - 04.2006
Event Coordinator
Computer Associates (acquired by Broadcom)
05.1998 - 08.2004
Bachelor of Arts - History
Ithaca College
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