Alisa Nualplub
Hoboken,NJ
Summary
Detail-oriented PR Associate Account Executive with a proven track record of driving high-impact media placements, managing complex review and loan programs, and building strong relationships with top-tier media. Experienced across consumer, food & beverage, and tech brands, with demonstrated success leading media outreach, supporting campaign events, and securing national coverage in clients' dream media outlets. Known for creative pitching, sharp media instincts, and proactive client communication, with a reputation for reliability, curiosity, and consistently 'leveling up' in fast-paced agency environments.
Overview
2
2
years of professional experience
Work History
Associate Account Executive
Praytell Agency
New York, New York
06.2024 - Current
- Client Accounts: Sony Home Entertainment, Sony Digital Imaging, Peet's Coffee, Dick's Sporting Goods, Wayfair, Visit Anaheim, Kindred Home Swapping, SmartyPants Vitamins
- Secured standout coverage in top-tier outlets, consistently delivering key client messages.
- Led media list development and drafted pitches for trend-driven and campaign-based initiatives.
- Owned coverage tracking and reporting for daily and monthly reports across multiple accounts.
- Led the Sony Home Entertainment Reviews Program, managing product shipments and ongoing media communications.
- Built and maintained strong media relationships across food, beverage, and consumer verticals.
- Researched industry trends to inform pitching strategies and client recommendations.
- Mentored junior team members, hosting regular check-ins to support skill development and collaboration.
- Coordinated PR mailers and managed product sample fulfillment.
- Supported and staffed in-person PR events, strengthening relationships with key media contacts.
PR Intern
Praytell Agency
New York, New York
01.2024 - 06.2024
- Client Accounts: Sally Beauty, Clairol, Peet's Coffee, Consumer Cellular, Ticketmaster
- Drafted media materials for client campaigns, including targeted media lists and pitches.
- Tracked and analyzed media coverage, producing daily and monthly reports.
- Supported event planning and execution, including logistics and attendee coordination.
- Built and strengthened relationships with key media outlets.
- Monitored industry and competitor news to inform pitching and campaign strategy.
Education
Bachelor of Arts - Public Relations
Virginia Tech
Blacksburg05-2023
Skills
- Proactive communication
- Strategic thinking
- Time management
- Motivated team player
- Attention to detail
- Positive, can-do attitude
Timeline
Associate Account Executive
Praytell Agency
06.2024 - Current
PR Intern
Praytell Agency
01.2024 - 06.2024
Bachelor of Arts - Public Relations
Virginia Tech