Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alisa Thomas

Chatsworth,GA

Summary

Service-oriented professional focused on delivering exceptional customer experiences to drive consistent revenue growth. Coordinates resources to meet expected business and customer demands. Sales expert, organized decision-maker and strategic planner with top-notch interpersonal and communication skills.

Overview

20
20
years of professional experience

Work History

General Manager

Carpets and Furniture of Dalton
Dalton, GA
06.2021 - Current
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Coordinated training activities for employees to ensure compliance with company policies and procedures.
  • Implemented employee recognition programs to motivate staff members towards achieving organizational goals.
  • Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
  • Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
  • Conducted market research to identify trends, opportunities, and threats in the industry.
  • Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
  • Provided guidance and support to subordinate managers in order to foster an atmosphere of cooperation throughout the organization.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Created a positive work environment by developing team building activities that encouraged collaboration among departments.
  • Conducted regular meetings with senior management team to review progress against established objectives.
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Tracked monthly sales to generate reports for business development planning.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Administered employee discipline through verbal and written warnings.

Digital Marketing Account Manager

Mobile Marketing Association
Royersford, PN
01.2019 - 05.2021
  • Drafted proposals outlining services, costs, and benefits for prospective customers.
  • Utilized problem-solving skills when dealing with difficult customers.
  • Collaborated with marketing team to develop promotional materials for clients.
  • Provided technical support to customers when needed.
  • Coordinated with internal teams to ensure timely delivery of products and services to clients.
  • Solicited feedback from customers on their experience with products or services.
  • Presented product features and advantages to potential customers during sales meetings.
  • Attended trade shows and conferences as a representative of the company.
  • Managed multiple accounts simultaneously while meeting deadlines.
  • Developed and maintained relationships with key accounts to ensure customer satisfaction.
  • Analyzed client data and identified opportunities for growth.
  • Resolved customer complaints in a timely manner.
  • Provided technical assistance during product demonstrations or presentations.
  • Tracked and analyzed social media and online marketing initiatives.
  • Improved short- and long-term digital marketing strategies.

Director of Marketing

Dalton Wholesale Floors
Adairsville, GA
05.2016 - 04.2019
  • Developed budgets for marketing initiatives while ensuring maximum ROI on all investments.
  • Monitored performance metrics such as click-through rates and conversions to measure success of campaigns.
  • Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
  • Managed a team of marketing professionals in the implementation of campaigns, advertising, promotions, and public relations activities.
  • Analyzed competitor products and services to gain insight into industry trends and opportunities.
  • Provided guidance to junior team members by setting expectations, providing feedback on work quality .
  • Reviewed existing processes and identified areas for improvement in order to maximize efficiency.
  • Assisted executive management in developing long-term strategic plans related to growth initiatives.
  • Collaborated with sales teams to create promotional materials that increased product sales.
  • Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
  • Organized events such as trade shows or conferences to promote company's products or services.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
  • Managed annual marketing budget, ensuring optimal allocation of resources for maximum impact.
  • Mentored marketing personnel on best practices and protocols to maximize productivity.
  • Led the planning and execution of trade shows, conferences, and other marketing events to promote the brand and generate leads.

Marketing

Mohawk Industries Inc
Calhoun, GA
03.2004 - 05.2016
  • Collaborated with agency partner marketing divisions to design and conduct joint marketing events, strategically improving lead generation outcomes.
  • Leveraged marketing data to forecast marketing campaign success and sales trends.
  • Collaborated with internal teams such as product marketing, sales operations, and content marketing to meet business objectives.
  • Executed marketing initiatives including advertising, public relations, direct mail, digital marketing, and events.
  • Developed and executed successful marketing initiatives.
  • Developed and managed digital marketing campaigns.
  • Created marketing campaigns to increase brand awareness.
  • Partnered with marketing team to develop direct selling and e-marketing initiatives to assist with lead generation.
  • Led marketing efforts, including brand development, digital marketing strategies, and public relations campaigns.
  • Provided training and guidance to junior marketing staff on digital marketing best practices and tools.

Education

Master of Science - Nursing

Indiana University Bloomington
Bloomington, IN
05-1989

Skills

  • Quality Management
  • Account Management
  • Project Management
  • Customer Relationship Management
  • Expense Control
  • Vendor Sourcing
  • Customer Retention
  • Branding
  • Contract Negotiations
  • Workflow Planning
  • Staff Supervision
  • Business Development
  • Sales
  • Schedule Management
  • Advertising and marketing
  • Strategic Planning
  • Project Planning
  • Profit Generation
  • Motivation
  • Marketing
  • Relationship Building
  • Negotiation Skills
  • Team Leadership
  • Vendor Partnerships
  • Market Analysis

Timeline

General Manager

Carpets and Furniture of Dalton
06.2021 - Current

Digital Marketing Account Manager

Mobile Marketing Association
01.2019 - 05.2021

Director of Marketing

Dalton Wholesale Floors
05.2016 - 04.2019

Marketing

Mohawk Industries Inc
03.2004 - 05.2016

Master of Science - Nursing

Indiana University Bloomington

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Alisa Thomas