Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ALISHA GIFFORD

Fort Worth

Summary

Results-driven sales and business development leader with over ten years of experience in healthcare, pharmaceuticals, and building materials. Proven track record in driving territory growth and expanding market presence through strong client relationships. Expertise in leveraging industry insights and technology to identify opportunities and optimize performance aligned with organizational goals.

Overview

12
12
years of professional experience
1
1
Certification

Work History

VP of Business Development — Sales and Marketing Consultant

01.2019 - 01.2025
  • Actively generate new business leads through in-person visits, phone outreach, emails, and text communication.
  • Drive sales growth by nurturing relationships with existing clients and converting new prospects.
  • Prepare and present competitive project quotes tailored to customer needs.
  • Follow up on proposals to accelerate decision-making and increase close rates.
  • Build and sustain strong, professional client relationships to foster loyalty and repeat business.
  • Strategically plan and execute daily sales activities to ensure full territory coverage.
  • Deliver product samples and provide in-depth product insights to support customer decisions.
  • Represent the brand at local industry events to boost visibility and network with key stakeholders.
  • Lead product knowledge training sessions to educate and support customer teams.
  • Install showroom samples and displays to highlight product features and benefits.
  • Work independently with a high level of self-motivation, discipline, and accountability.

Hospice Care Consultant

VITAS Healthcare
01.2019 - 01.2022
  • Serve as a subject matter expert on the Medicare Hospice Benefit, VITAS services, and disease-specific clinical criteria.
  • Develop and execute strategic call routing and messaging to drive hospice utilization.
  • Utilize CRM daily to document client interactions, plan outreach, and analyze territory growth opportunities.
  • Collaborate closely with internal clinical teams, physicians, and leadership to ensure cohesive patient care strategies.
  • Leverage sales tools and resources to educate healthcare providers and advocate for appropriate hospice referrals.
  • Participate in interdisciplinary team meetings and maintain current knowledge of industry changes.
  • Resolve customer concerns through thoughtful investigation, reporting, and partnership with leadership.
  • Timely completion of all administrative tasks including expense reports, payroll, and CRM updates.

Managing Partner, Medical Consulting

MLH Holdings, LLC
01.2014 - 01.2019
  • Launched and managed a healthcare sales and marketing distribution firm focused on innovative medical products and business solutions.
  • Created strategic territory plans to introduce new products and services, resulting in significant revenue growth.
  • Delivered training and development programs to sales teams and healthcare professionals.
  • Conducted in-depth clinical discussions and provided educational support to providers on biologics, PGX, hardware, labs, and PRP treatments.
  • Organized educational events and effectively communicated product value through presentations and group sessions.

Independent Consultant

01.2013 - 01.2015
  • Recruited and developed a high-performing sales team while expanding market presence.
  • Led sales and training calls, hosted promotional events, and implemented multi-channel marketing strategies.
  • Mentored team members in business growth, goal setting, and leadership development.
  • Built a territory for new pharmaceutical products, specializing in toxicology and pain/scar creams.
  • Acted as a clinical resource while maintaining compliance with safety and regulatory standards.
  • Hosted events and trained healthcare professionals on product use, positioning, and best practices.

Education

M.A. - Industrial Organizational Psychology

University of Houston
01.2004

B.S. - Psychology

University of Houston
01.2001

Skills

  • Sales & Marketing
  • Strategic Territory Development
  • Team Leadership
  • Public Speaking & Presentation
  • Adaptability & Problem Solving
  • Training development
  • Team leadership
  • Multitasking
  • Relationship building and management
  • Interdepartmental collaboration
  • Team collaboration
  • Product training
  • Distributor Relationships

Certification

International General Certificate in Occupational Safety and Health (NEBOSH), 01/01/07

Timeline

VP of Business Development — Sales and Marketing Consultant

01.2019 - 01.2025

Hospice Care Consultant

VITAS Healthcare
01.2019 - 01.2022

Managing Partner, Medical Consulting

MLH Holdings, LLC
01.2014 - 01.2019

Independent Consultant

01.2013 - 01.2015

M.A. - Industrial Organizational Psychology

University of Houston

B.S. - Psychology

University of Houston

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