
Dynamic leader with a proven track record at Downtown Wichita Falls Development, enhancing business success and community engagement through strategic planning and event coordination. Excelled in operational oversight and interpersonal skills, achieving significant community improvements and fostering robust partnerships. Expert in leveraging marketing outreach and financial management to drive results.
Experienced Market Manager with three and a half years of successful leadership at the Downtown Wichita Falls Farmers Market, complemented by nearly 20 years in retail operations at a family-owned small business. I bring a wealth of expertise in customer service, vendor relations, and market logistics. Passionate about environmental stewardship, supporting families, and community service. An assertive and direct communicator dedicated to achieving resolutions with respect and integrity. Adept at managing diverse responsibilities, from coordinating market activities to enhancing customer experiences and driving community engagement. Recognized for the ability to create effective structures in unstructured environments.
• Cultivate and maintain strong relationships with local merchants, addressing their needs and concerns to enhance downtown business success.
•Act as a liaison between merchants and the organization, ensuring effective communication and support.
• Design and implement downtown programs, such as "Take It Outside" and "Grounds for Discussion," to engage downtown stakeholders, attract visitors and foster community interaction.
• Coordinate and execute various festivals, special events, and parades, managing vendor relations, logistics, layout planning, and day-of execution
• Participate in community events and programs to promote downtown initiatives and strengthen community ties.
• Spearhead marketing ideas to enhance the downtown area and support local businesses.
• Collaborate with various organizations to develop and implement new ideas for community improvement.
• Develop partnerships with local organizations and businesses, securing sponsorships and collaborations to support market events and programs.
• Coordinated all aspects of events with for- and non-profit clients and vendors at The Kemp Center for the Arts and The Forum including building tours, invoicing, layout, logistics, setup/breakdown, posted event follow-ups • Financial oversight of all event-related activity, including quoting, invoicing, and collections • Generated revenue streams from facility rentals at The Kemp and The Forum
• Developed Building Usage Reports for monthly board meetings highlighting all activity at The Kemp and The Forum
• Effectively communicated with Programming and Development to ensure the facility is available to meet the needs of the Arts Council mission
• Scheduled and managed building attendant and maintenance staff to facilitate exceptional customer service for all guests during events
• Led and developed maintenance staff to ensure both historical buildings are maintained in a safe, clean, and esthetic condition
• Supported missions of other non-profit organizations through collaboration
• Remained composed and confident while working under pressure, multitasking, or handling stressful situations
• Worked directly with vendors, sponsors, nonprofits, and entertainers to provide the best Farmers Market experience for attendees
• Planned, coordinated, and executed Farmers Market special event and weekly market details including assigning booths, market layout, vendor relationships, event logistics, entertainment bookings, licensure, insurance, and permits
• On site management of the Farmers Market
• Managed all vendor applications, communications, scheduling, and reporting in accordance with current policies and procedures
• Developed evaluations to assess the strengths of the Farmers Market and identify areas of improvement
• Consulted vendors on ways to maximize their presence at the Farmers Market
• Promoted the Farmers Market through preparation of editorial content for Marketing Director and other promotional materials, social media, and other communication platforms
• Developed new initiatives to support the strategic direction of the organization
• Sought nonprofit partnerships to strengthen community outreach efforts
•Attended monthly board and vendor meetings
• Partnered with the business owner to develop and implement strategic growth plans
• Monitored industry trends and developments to stay competitive
• Established and maintained strong vendor relationships
• Managed all aspects of inventory, including procurement and stock control
• Designed and executed visual merchandising strategies
• Led staff development initiatives, including interviews, training, and ongoing education to enhance team skills
• Fostered community relations and represented the store at local events
• Planned and executed store events to drive engagement and sales
• Ensured accurate financial operations through rigorous checks and balances on cash flow
2024 In Tents: A Farmers Market Conference- National FM Conference, San Diego
2023 Texas Downtown Conference- Nacogdoches, TX
2022 Texas Downtown Conference- San Marcos, TX
2024 THOR Texoma’s Hellacious Obstacle Run
2024 Habitat for Humanity
2022-2024 Downtown Clean Up ● Organizer/Hands-on Clean Up
2023 Wichita County Heritage Society Wichita Falls Texas "Santa House"
2019 Wichita County Heritage Society Wichita Falls, Texas "Top of Texas Vintage & Antique Market" & Volunteer Coordinator