Alisha Isner
San Antonio,TX
Summary
Passionate, diligent, and creative professional with 20+ years of experience in customer relations, revenue growth, sales team development, and specialty programs. Skilled in developing lasting long-term relationships with guests, improving revenue year over year bringing exceptional business market value.
Overview
1
1
Certification
Work History
Director of Premium & Sponsorship
Boeing Center at Tech Port - ASM Global
- Develop and create exclusive Premium Experience and Membership Programs, increasing revenue, brand exposure and awareness
- Implemented incentive programs for internal staff and referral programs, increasing memberships and attendance
- Collaborate with hospitality sectors, such as restaurants, bars, premium services, etc., boosting product and services premiums, overall increasing revenue
- Generated multiple second and third connections with potential clientele, partnerships, and increasing professional network to the company
- Accomplished selling 50% of exclusive premium seating prior to public announcement
- Effectively managed and coordinated with Boeing partners in increasing fan engagement, awareness campaigns, and social/public benefits
- Manage and mentor new hires and sales team.
Director of Premium Sales & Services
Bayou Music Center, House of Blues Houston, 713 Music Hall
- Cultivate and generate leads through Professional Social Media sites
- Managed membership accounts retaining 95% of the members after Covid shutdown
- Developed new sales methods and PSL packages, including Ticket Banks, Seasonal, and Series
- Utilized and incorporated new technologies increasing promotions, awareness, and ticket sales by over 90%
- Analyze and Organized Inventory, Pricing, and Memberships.
Manager of Premium and VIP Services
Aztec Theatre - Live Nation
- Developed a national leading sales team breaking records year over year
- (81% increase in first year and 103% in two years)
- Created job positions, trained servers, members only events
- Created dynamic pricing for all amenities, memberships, and inventory, growing the program from a $350k annual program to a $1.1m program in two years
- Grass roots marketing, digital marketing, and newsletter content creation
- Contributed to record breaking numbers for Premium Experience/Seat Sales, Lounge Access, Filler event sales and Ancillary Revenue
- Tripling memberships with a 92% renewal rate
- Financial management, P& and forecasting for 2 departments
- Decreased expenses with strategic local/regional campaigns and grassroots marketing
- Achieved $100k+ in October 2019 (overall best for division) and $1.1m for 2019 leading to the Aztec's best year overall
- Contributed to Aztec winning 'Best Music Venue' for both 2018 and 2019 in SA's Current Publication.
VIP Experience Coordinator
House of Blues - Live Nation
- Grew customer and member base 78% in two years
- Personal sales for one month exceeded $38k, yearly sales exceeded $500k (upgrades, bottle sales, memberships, and lounge entry)
- Grew revenue 107% in first year
- Brought on several multi-level memberships through Foundation Room
- Increased hospitality standards, attendance, and revenue.
Executive Assistant
Vegas Good Buys
- Created the public relations campaign that led to first year success for employer's new restaurant resulting in Yelp's 'Top 100 in the U.S.' wins for two consecutive years #41 and #28
- Co-developed and coded award-winning travel and hospitality website increasing revenue and site traffic
- Developed internship program that has been monumental in company's success and expansion.
Assistant General Manager
The Creamery
- Current
- Lead a team of professionals, fostering skill development, collaboration, and career growth
- Improving customer and guest experience and relation with the personnel and facilities
- Implementing creative ancillary revenue strategies, designing, and executing SOPs, Menus, inventory and more
- Streamlining processes and reducing operational inefficiencies
- Collaborating with cross-functional teams to ensure alignment of revenue strategies with multiple concepts
- Utilizing advanced data analytics and optimizing systems (Tripleseat, Sevenrooms, Tablelist, Toast) and other marketing systems
- Presenting regular performance reports and recommendations to executive leadership, contributing to informed business decisions.
Education
High School Diploma -
High School
Los Angeles, CA05.2001
Skills
- Leadership and Team Management
- Sales and Marketing
- Financial Acumen
- Customer Service Orientation
- Communication and Interpersonal
- Operational Excellence
- Regulatory Compliance and Risk Management
- Adaptability and Flexibility
- Technology Proficiency (CRM, Microsoft, Google, Ticketmaster, Abi Mastermind, Canva, DocuSign, Adobe, eTix, Hive, Concur)
- Performance Improvements
- Project Management
- Staff hiring
- Fundraising Events
- Revenue Generation
- Program Management
- Advertising Campaign Development
- Project Coordination
- Revenue Forecasting
- Strategies and goals
- Direct Sales
- Team Leadership
- Teamwork and Collaboration
- Staff Scheduling
- Product Promotion
- Hiring and Onboarding
- Training Management
- Inventory Control
- Inventory Management
Accomplishments
- Achieved [Result] by introducing [Software] for [Type] tasks.
- Achieved [Result] by completing [Task] with accuracy and efficiency.
- Achieved [Result] through effectively helping with [Task].
Certification
- Effective Dimensions Leadership Academy
- Stride Entrepreneurs Leadership Program
- TABC Certified
- Food Handler Manager Certification
References
References available upon request
Timeline
Director of Premium & Sponsorship
Boeing Center at Tech Port - ASM Global
Director of Premium Sales & Services
Bayou Music Center, House of Blues Houston, 713 Music Hall
Manager of Premium and VIP Services
Aztec Theatre - Live Nation
VIP Experience Coordinator
House of Blues - Live Nation
Executive Assistant
Vegas Good Buys
Assistant General Manager
The Creamery
- Current
High School Diploma -
High School
- Effective Dimensions Leadership Academy
- Stride Entrepreneurs Leadership Program
- TABC Certified
- Food Handler Manager Certification
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