ALISHA JAWAD
Dearborn,MI
Summary
Digital marketing and communications specialist with hands on experience leading content and social strategy for political campaigns, public figures, and live events. I focus on short form video and live event coverage, capturing, editing, and turning around high impact content within 24 hours to keep momentum and engagement high. I use polling data, social analytics, and audience insights to build content plans that respond to what people actually think, feel, and recognize. I work closely with videographers, photographers, and graphic designers, along with PR teams, to deliver cohesive, on brand stories that boost visibility and connect with real communities. I am comfortable working in Canva and developing my skills in Adobe Creative Suite as needed.
Overview
4
4
years of professional experience
Work History
Digital Marketing Manager
Committee to Elect Mike Sareini
07.2025 - 11.2025
- Developed video concepts and social media strategy to boost visibility and name recognition with local residents.
- Captured and edited coverage of council meetings and community events, turning live moments into clear, engaging updates for constituents.
- Used polling data to design content strategies that directly targeted awareness gaps and key voter concerns.
- Collaborated with videographers, photographers, and a graphic designer, directing shots and creative concepts, and having the final say on what was posted, where it ran, and how it was framed.
Digital Marketing Manager
Mo Baydoun For Mayor Campaign
06.2025 - 11.2025
- Led the campaign’s digital strategy, creating short-form video, photo, and graphic content that increased audience engagement, and kept supporters plugged into daily campaign activity.
- Captured and produced live content at high-energy, high-pressure events, directing videographers and photographers, and acting as an on-site liaison between the candidate, media team, and staff.
- Filmed and edited 'day in the life' style videos and behind-the-scenes content that humanized the candidate and connected with local voters.
- Used polling data and social media analytics to brainstorm content ideas, choose messaging, and refine what we posted based on what resonated most with voters.
- Turned raw footage into polished edits, graphics, and captions within 24 hours, consistently delivering same-day or next-day posts during peak campaign weeks.
Marketing Intern
Supernatural Hair Care
09.2023 - 01.2024
- Developed content calendars boosting engagement on Instagram and TikTok
- Conducted SWOT analysis and created customer personas for strategic insight
- Suggested campaigns enhancing brand interaction and sales
- Designed graphics increasing social media engagement
Social Media Intern
Ragheb Alama
06.2023 - 08.2023
- Managed media schedules for an international tour and coordinated with marketing to roll out timely, platform-optimized content aligned with concert promotions.
- Captured and edited real-time content during live performances to boost audience engagement and keep fans connected.
- Tracked social media metrics and competitor trends to inform content ideas, improving engagement and overall brand resonance.
Public Relations Intern
Moment Strategies
06.2022 - 08.2022
- Drafted press releases and public statements that increased client media visibility and engagement across channels.
- Coordinated press logistics and managed event communications for high-stakes client events (audiences up to 200), ensuring smooth media access and cohesive messaging.
- Monitored media coverage and audience engagement, providing insights that informed PR strategy and supported a broader brand refresh.
Digital Marketing Volunteer
Committee To Elect Mike Sareini
06.2021 - 11.2021
- Supported digital marketing efforts by helping to plan video concepts and social content to increase visibility and name recognition.
- Assisted with capturing and editing coverage of events and meetings, turning live moments into short, engaging updates for the page.
- Contributed content ideas based on polling results and basic social media metrics, helping to address awareness gaps and common questions from the community.
- Worked closely with videographers, photographers, and the graphic designer, suggesting shots and creative angles while executing direction from campaign leadership.
Education
Bachelor of Arts - Communication & Media Studies
University of Michigan-Ann Arbor
Ann Arbor, MI07.2025
Skills
- Social Media Marketing
- Content Strategy
- Campaign Strategy & Political Communication
- Media Planning
- Event Marketing & Management
- Short-Form Video Production & Editing
- Creative Direction (Video & Social)
- Directing Videographers & Photographers
- Graphic Design Collaboration
- Data Analysis
Marketing & Strategy
Content & Creative
Analytics & Optimization
- Social Media Analytics
- A/B Testing
- Search Engine Optimization (SEO)
- Adobe Creative Suite
- Canva
- Written & Verbal Communication
- Public Relations
- Community Engagement
- Problem Solving
- Project & Time Management
- Cross-Functional Collaboration
Tools & Platforms
Communication & Soft Skills
Timeline
Digital Marketing Manager
Committee to Elect Mike Sareini
07.2025 - 11.2025
Digital Marketing Manager
Mo Baydoun For Mayor Campaign
06.2025 - 11.2025
Marketing Intern
Supernatural Hair Care
09.2023 - 01.2024
Social Media Intern
Ragheb Alama
06.2023 - 08.2023
Public Relations Intern
Moment Strategies
06.2022 - 08.2022
Digital Marketing Volunteer
Committee To Elect Mike Sareini
06.2021 - 11.2021
Bachelor of Arts - Communication & Media Studies
University of Michigan-Ann Arbor