ALISHA MODY
Jersey City,NJ
Summary
Fluent in multiple languages and cultures, I've woven my life across three continents, blending creativity, strategy, and precision in my work. With over eight years of experience spanning luxury marketing, corporate law, and international relationship management, I have partnered with more than 40 clients across diverse industries and regions.
Overview
5
5
years of professional experience
Work History
Market Research; Freelancer
Upwork.com
Antwerpen, Belgium
03.2023 - 07.2024
- Collected and synthesized consumer behavior data from public sources, syndicated reports, and survey results, identifying emerging trends and shifts in purchasing habits.
- Assisted with product benchmarking studies, comparing features, pricing, and claims across competing SKUs in multiple international markets.
- Analyzed retail scanner data and e-commerce product listings to assess pricing strategies, promotional effectiveness, and category share of competitors.
Research; Freelancer
Upwork.com
Antwerpen, Belgium
02.2021 - 02.2023
- Analyzed global news articles, press releases, and social media data to tag and classify entities, events, and sentiment using RavenPack's proprietary taxonomy.
- Conducted in-depth validation and benchmarking of event-based datasets, identifying false positives/negatives and suggesting refinements for higher model accuracy.
- Conducted comparative analysis between human-tagged and algorithmically-tagged events, highlighting discrepancies and providing actionable insights for model retraining.
- Labeled and categorized financial news content by identifying entities, event types, and sentiment direction in accordance with RavenPack's structured data models.
Marketing Manager
Aarya 24KT Private Limited
Antwerpen, Belgium
05.2019 - 11.2020
- Created and implemented international sales strategies targeting diaspora and premium gifting markets in Europe, Middle East, and North America.
- Led initiatives to enhance CRM and email automation, segmenting customer bases for personalized campaigns and post-purchase engagement.
- Provided strategic input on new product launches, offering insights on market demand, competitive positioning, and regional pricing strategies.
Education
Bachelors of Law -
University of Mumbai
Mumbai, India01.2016
Post Graduate Diploma: International Humanitarian Rights -
The National Academy of Legal Studies And Research (NALSAR)
India01.2015
Bachelors of Commerce: Finance and Tax -
University of Mumbai
Mumbai, India01.2013
Skills
- Client Service
- Market Research
- Luxury Marketing
- Market & Competitor Analysis
- Data Annotation & Validation
- Consumer Behavior Insights
- Digital Marketing Strategy
- International Sales Coordination
- Brand Development
- Brand Awareness
- Cross Cultural Communication
- CRM
Timeline
Market Research; Freelancer
Upwork.com
03.2023 - 07.2024
Research; Freelancer
Upwork.com
02.2021 - 02.2023
Marketing Manager
Aarya 24KT Private Limited
05.2019 - 11.2020
Bachelors of Law -
University of Mumbai
Post Graduate Diploma: International Humanitarian Rights -
The National Academy of Legal Studies And Research (NALSAR)
Bachelors of Commerce: Finance and Tax -
University of Mumbai
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