Alisha Roles

• Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Represented company and promoted products at conferences and trade association meetings.
• Devised effective marketing, sales and other promotional initiatives.
• Obtained pertinent organizational financial reports and other data to support grant applications and funding proposals.
• Attended grant writing conferences to enhance sources and interact with other grant writing professionals.
• Developed impactful grant applications to enhance organization's potential for funding awards.
• Generated monthly grant writing activities reports and submitted documentation to director to promote funding program transparency.
• Gained familiarity with organization's operational and financial challenges and opportunities to improve grant writing knowledge base.
• Researched grant and funding proposal opportunities in philanthropic databases to identify potential income sources.
• Wrote, reviewed and edited proposals for grants, gifts and contracts.
• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
• Assessed marketing copy, art comps and final designs and compared with established specifications.
• Developed creative programs to meet business goals, including partnership building, event sponsorship, activation platforms and consumer experience design.

• Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
• Promoted mission of organization via successful community outreach and marketing strategy.
• Drove strategic improvements to enhance operational and organizational efficiencies.
• Introduced new matrix organizational plan with clear roles and responsibilities to enhance processes while ensuring quality and regulatory compliance.
• Surpassed annual revenue targets by over $50,000 through effective oversight of daily operations and strategic initiative implementation.
• Created promotional materials and provided insightful information to social media, websites and print media to educate public.
• Aligned department vision, goals and objectives with company strategy to achieve consistently high results.
• Orchestrated positive media coverage and stakeholder relations as public face of organization.
• Recruited new volunteers and funders by networking at community events and distributing promotional materials to attendees.
• Coordinated team-building activities and celebratory events for volunteers.
• Created contacts with community organizations to obtain commitments to support volunteer program through contributions and volunteer hours.
• Delivered community presentations to educate about programs and services offered by organization and inform general public on how to volunteer.
• Recruited and trained new volunteers on volunteer program goals and objectives.
• Authored fresh and engaging press releases and prepared complete press kits.
• Determined target demographics and devised strategic marketing initiatives to reach target audiences.
• Created and implemented fundraising goals, collections policies, security standards and disbursement plans.
• Spearheaded fundraising effort, securing $250,000 in donations and grants to fund programming for non-profit organization.
• Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Designed modern employee recognition program which boosted productivity and improved morale.
• Obtained pertinent organizational financial reports and other data to support grant applications and funding proposals.
• Attended grant writing conferences to enhance sources and interact with other grant writing professionals.
• Developed impactful grant applications to enhance organization's potential for funding awards.
• Researched grant and funding proposal opportunities in philanthropic databases to identify potential income sources.
• Prepared and submitted grant applications to corporate organizations, private foundations, federal and state governments to solicit grant monies for organization.
• Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows to meet any daily demand.
• Enhanced training programs to strengthen employee knowledge and promote new managers from within.
• Interviewed, hired and trained new employees.
• Charged with staffing, performance management and reviews, coaching, mentoring, salary development and budget allocations.

• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
• Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
• Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
• Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
• Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Managed sales promotions and marketing strategies on major social media sites.
• Analyzed sales and marketing data for improved strategies.
• Gave benefit-oriented, polished presentations driving revenue growth.
• Created and implemented forward-thinking initiatives to improve employee engagement.
• Directed onboarding and training for new employees each year, keeping company operations smooth and production efficient with skilled candidates.
• Directed job fairs to bring in local talent for long term and seasonal positions.
• Discovered and resolved complex employee issues that affected management and business decisions.
• Devised hiring and recruitment policies for company.
• Facilitated onboarding sessions and on-the-job training for new hires, bolstering employee job position knowledge and skillset.
• Created organizational filing systems for records, correspondence and state retirements.
• Served as representative in various civic and community functions to further enhance company image and develop additional business.

Accountable for the achievement of income performance targets for a portfolio of Relay For Life events in communities throughout the Western Slope

• Responsible for effectively and efficiently completing activities and meeting target deadlines in order to execute successful events
• Engaged, trained and managed relationships with community volunteers to ensure successful events execution, with a focus on event volunteer leadership positions
• Ensured that written and verbal marketing communications were appropriate and consistently reflected the ACS mission, goals, values, and brand.
• Provide local press releases and media interviews
• Developed existing sponsor and client relationships by providing a high level of customer service, implementing strategies for growth, and connecting them to the organization's mission

Event Coordinator of major fundraising events per year including MDA Muscle Walk, GolfTournaments, and social events

• Identified new partnership opportunities and maximize fund development opportunities through various business development techniques
• Ensured that written and verbal marketing communications are appropriate and consistently reflect the MDA's mission, goals, values, and brand. Including social media, email, and print communication
• Provided local press releases and media interviews
• Developed sponsor and client relationships by providing a high level of customer service, implementing strategies for growth, and connecting them to the organization's mission
• Coordinated with other team members to execute a variety of fundraising
• Recruited, interviewed, trained, hired and supervised 4-15 employees
• Grant writing

• Prepared sales presentations for clients showing success of Independent Living for Seniors.
• Developed innovative marketing campaigns to increase engagement with target demographic and drive brand exposure.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.
• Coordinated and conducted well-organized presentations and demonstrations to potential customers at seminars and trade shows.
• Top 5 Salesperson in District for August 2013
• Consistently in the top in Sales for Region
• Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
• Solicited feedback from clients to assess event success and uncover opportunities for improvement.
• Promoted adherence to client-event requirements through effective delegation, prioritizing and management of all entire production lifecycle, from concept to execution.