Alisha Williams
Camden,NJ
Summary
Sr. Manager known for amplifying the customer experience through reporting and analysis, content creation, and developing consumer loyalty. A team-oriented communicator with proficiency in Microsoft, SFCC, Salsify, Jira and Site Manager. Proven history of fostering a strong work ethic and creativity to meet individual, team, and company objectives.
Overview
6
6
years of professional experience
Work History
Ecommerce Promo and Placement Manager
DSW
03.2023 - Current
- Manage all customer facing, promotional messaging on site.
- Weekly promotion performance analysis and competitive patterning.
- Responsible for managing seasonal deadlines for entire digital team, which includes working with the Marketing team to confirm seasonal launch and hind sighting dates, as well as seasonal content and merchandising requests from Marketing.
- Creating an Event Architecture that will streamline the merchandising levers that are pulled, based on the upcoming promotion.
Ecommerce Operations Manager
DSW
06.2022 - 03.2023
- Managed the daily workflow and tasks of Associate Online Merchandising team
- Assisted with taxonomy changes to improve SEO rankings
Sr. Manager Digital Merchandising and Operations
Snipes
10.2021 - 06.2022
- Managed end-to-end merchandise planning and operations for a multi-platform commerce business.
- Managed and trained a team of merchandisers and copywriters, delegating tasks, and ensuring that daily, weekly, and monthly duties are properly executed.
- Launched a mobile app and created initiatives to increase customer downloads
- Analyzed data to optimize consumer experience and demand for both web and the mobile app.
- Worked with the warehouse and studio team, ensuring that high priority product was shot in order to help us chase sales and tell product stories.
- Managed large shoe releases, tracking product, requesting imagery, setting launch on the backend, and provided information to all departments, to ensure a successful launch.
Digital Product Manager
Snipes
03.2020 - 10.2021
- Conducted market research to determine category planning
- Created weekly homepage layouts for both web and mobile app
- Merchandised all categories
Assistant, Website Merchandiser
Burlington
06.2019 - 03.2020
- Analyzed how the customer shopped the website to improve their shopping experience
- Communicated with vendors to receive assets and to set up drop ship process
- Evaluated prospective sales and conducted research on market trends and competitors.
Catergory Merchandiser
Spencer’s
10.2017 - 06.2019
- Analyzed KPIs to optimize website product selection, placement, and timing
- Partnered with merchants to develop on-site, events, and key cultural moments
- Thought leader in the creation of photo kits and look book guides that served as inspiration and styling for studio team execution
- Created on-brand concepts for the creative teams to execute for emails, homepages, and category pages.
Education
Bachelor of Science - Apparel And Textile Studies
Delaware State University
Dover, DE05.2010
Skills
- Process Development
- GTM Merch Launch Strategy
- Vendor Relations
- Merchandising Content Development
- Data Analysis
- Promotional Campaign Planning
- Google Analytics
- Market Trends Analysis
Timeline
Ecommerce Promo and Placement Manager
DSW
03.2023 - Current
Ecommerce Operations Manager
DSW
06.2022 - 03.2023
Sr. Manager Digital Merchandising and Operations
Snipes
10.2021 - 06.2022
Digital Product Manager
Snipes
03.2020 - 10.2021
Assistant, Website Merchandiser
Burlington
06.2019 - 03.2020
Catergory Merchandiser
Spencer’s
10.2017 - 06.2019
Bachelor of Science - Apparel And Textile Studies
Delaware State University