Alisha Dooley
Oakland,CA
Summary
Dynamic Senior Art Director with expertise in Adobe Creative Suite, video direction and editing, and team leadership. Proven track record in executing data-driven campaigns that elevate brand imagery and boost ROAS.
Overview
13
13
years of professional experience
Work History
Senior Art Director/Producer
Albertson's Companies
01.2023 - 03.2025
- Managed, selected, and trained a Creative team of 10+ in our photo studio to optimize shooting efficiency and image elevation.
- Led all aspects of commercial and elevated marketing shoots including providing on-set Art Direction to photographers, videographers, stylists and HMU.
- Worked closely with the Creative Director to concept and lead multi-discipline Creative teams to execute data-driven assets for 360 multi-channel campaigns for all areas of the business including social platforms.
- Partnered closely with internal Business Partners, Marketing, and Production to translate business asks into high performing assets with high ROAS.
- Created company wide Brand Guidelines for the new Safeway re-brand partnering with the award-winning Anomaly NYC agency.
- Led an RFP for a new studio partner, created cost per shot matrix, and implemented shot flow that saved company close to $1 million a year.
- Acted as internal producer for all shoots including elevated shots and location commercial work.
Senior Art Director, Fashion and Lifestyle
WalMart
05.2022 - 01.2023
- Partnered with internal Merchants and Designers to concept, lead, organize, and execute imagery to fit into web wireframes, social platforms, print, in-store, and advertising assets.
- Concepted and directed imagery and campaign activation.
- Designed large scale environments for photo shoots and directed and managed the set building team.
- Chose photography set-team, models, and locations.
- Led shoots for all product categories from hard goods, to laydowns, to on-figure.
Senior Lead Fashion Stylist/Producer/Art Director
Tailored Brands, (Men's Wearhouse & JOS A Banks)
01.2019 - 01.2021
- Hired, trained, and managed stylist teams for on-figure and flats.
- Created company wide styling and shooting guidelines as well as tailoring guides.
- Modernized look of e-commerce site and trained designers in Art Direction and photo selection.
- Ran casting, scheduled, and booked all photoshoots.
- Created new studio workflow for on-figure and laydown shoots.
- Raised shots per day by %50 per day with no extra overhead cost and elevated imagery.
- Created new delivery workflow to post-production to allow for faster online upload of PDP imagery.
- Partnered with post-production to collaborate on new styling methods to allow for faster retouching.
- Worked with Merch and Marketing Teams to train outside company to style suggested looks on companies retail website.
Creative Photo Stylist/Junior Art Director
Blue-Soho for LL Bean
01.2018 - 01.2019
- Acted as the only Junior Art Director for the photo studio of the heritage brand.
- Implemented several process updates for streamlining production.
- Provided training to team of stylists.
- Worked on both production sets and high profile advertising and catalog shoots.
Art Director/Producer/Senior Stylist
RR Donnelley
01.2012 - 01.2018
- Worked closely with Brand Directors and internal Creative teams to brainstorm, define, and guide branding by providing guidance for multi-channel campaigns, leading photo shoots, selecting shots, hiring teams, and for commercial photography, e-commerce, editorial shoots, print, and video.
- Providing on-set styling and HMU direction.
- Created a new workflow for e-commerce flats production which upped shot count from 22 to 50 a day.
- Acted as producer for weekly on-model shoots for the Navy Exchange coordinating a schedule of up to 20 models a day.
- Negotiated
Art Director/Editorial Lead Manager
Zulily
01.2013 - 01.2016
- Worked in a fast-paced large-volume studio to produce high visibility homepage and special event images.
- Partnered with Merchandising and Marketing teams to concept and then lead photoshoots to execute, select, and markup 8-12 individual editorial shots per day.
- Created flat, table-top, and on-model images.
- Chose designed, and built sets, selected locations, and directed models to create successful shots.
- Lead trainings, directed shoots, created style guides for photography and styling, and managed the prop and styling closets.
- Hired, trained, and managed stylists and assistants for on-figure and flats.
Creative Director/Lead Fashion Stylist-Contract
MPG Clothing
01.2012 - 01.2015
- Worked consistently and closely with brand director to build brand identity and facilitate growing shoots.
- Talked over theme and brand direction and collaborated in choosing overall feel, looks, and locations.
- Ensured that shoots ran smoothly.
- Directed and edited campaign video, editorial, print, and product shots.
Education
Apparel Design -
Seattle Central Community College
Seattle, WA01.2010
Bachelor of Fine Art - Photography & Design
University of Washington
Seattle, WA01.2009
Bachelor of Arts - Art History
University of Washington
Seattle, WA01.2009
Minor - French
University of Washington
Seattle, WA01.2009
Skills
- Adobe Creative Suite and Figma
- Microsoft Office and DAM systems
- Creative deck and style guide creation
- Set design and location scouting
- Casting and styling
- Photography and photo lighting
- Post-production and brand management
- Team leadership and project management
- Budget management and photoshoot production
- Video direction and editing
Websites
Timeline
Senior Art Director/Producer
Albertson's Companies
01.2023 - 03.2025
Senior Art Director, Fashion and Lifestyle
WalMart
05.2022 - 01.2023
Senior Lead Fashion Stylist/Producer/Art Director
Tailored Brands, (Men's Wearhouse & JOS A Banks)
01.2019 - 01.2021
Creative Photo Stylist/Junior Art Director
Blue-Soho for LL Bean
01.2018 - 01.2019
Art Director/Editorial Lead Manager
Zulily
01.2013 - 01.2016
Art Director/Producer/Senior Stylist
RR Donnelley
01.2012 - 01.2018
Creative Director/Lead Fashion Stylist-Contract
MPG Clothing
01.2012 - 01.2015
Apparel Design -
Seattle Central Community College
Bachelor of Fine Art - Photography & Design
University of Washington
Bachelor of Arts - Art History
University of Washington
Minor - French
University of Washington