Performance-driving leader adept at aligning cross-departmental objectives to facilitate high-quality, on-time productions. Talented and results-oriented creative professional with experience leading teams, managing budgets and developing creative strategies to engage target audiences. Proven track record of developing creative and innovative multimedia content that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Hi, I’m
Andrea Hayes
Creative Leader
Apex,NC
Summary
Overview
15
years of professional experience
Work History
Pentair
Senior Multimedia Manager
11.2019 - Current
Job overview
- Lead dynamic, diverse team that discover, defined, developed and delivered over 15,000+ imagery, 50+ high quality video content, 300+ graphic/motion design content for Pentair, Fortune 500 company.
- Collaborated with senior management to develop and implement marketing initiatives.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Enhanced multimedia content by optimizing audio and visual elements for various platforms.
- Streamlined project workflows, reducing turnaround times and increasing overall productivity.
- Shaped strategic direction of copy by collaborating with marketing and retail partners.
- Developed strategic marketing plans resulting in increased brand awareness and audience engagement.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Managed cross-functional teams to ensure efficient production of high-quality multimedia projects.
- Led creative brainstorming sessions, generating fresh ideas and driving innovation in multimedia projects.
- Oversaw company media budget, increasing cost efficiency and sales.
- Proven ability to develop and implement creative solutions to complex problems.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Directed and supervised team of videographers, designers, photographers to create award-winning visual media campaigns.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Coordinated with design and media teams to develop high-quality creative assets.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Devised content strategy to effectively engage target audiences.
- Negotiated contracts with vendors and freelancers, ensuring cost-effective partnerships that delivered exceptional results on time and within budget constraints.
- Conducted market research to identify emerging trends in multimedia content consumption, adjusting strategy accordingly.
- Championed best practices in digital storytelling, elevating standard of excellence across all produced media assets.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
Pentair
Lead Videographer
12.2016 - 11.2019
Job overview
- Experimented with new technologies and equipment, expanding production and artistic capabilities.
- Created engaging 25+ promotional videos for marketing campaigns that drove customer interest and increased conversions.
- Conducted thorough research on industry trends to stay informed of emerging technologies, techniques, and best practices in videography.
- Operated video cameras in various environments, adjusting settings appropriately for outdoor and studio.
- Set up for shots according to production schedules, weather, and lighting conditions and available equipment.
- Collaborated with clients to develop creative concepts that aligned with brand messaging and target audience engagement.
- Worked closely and communicated regularly with clients to understand and capture vision on video.
- Optimized studio workflows by regularly maintaining equipment inventory and implementing organizational systems for easy access during shoots.
- Developed and implemented innovative camera techniques, angles and setting to capture footage.
- Provided exceptional client service by consistently meeting deadlines, adhering to budgets, and delivering high-quality work that exceeded expectations.
- Developed creative approaches to video production to create unique and engaging content.
- Managed and archived media from location through post-production process.
- Mentored junior videographers, enhancing their skills and fostering professional growth.
Pentair
Multimedia Specialist
05.2014 - 12.2016
Job overview
- Produced high-quality product packaging designs that successfully captured target audience attention and led to increased sales revenue.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Led rebranding efforts from concept to execution, resulting in a cohesive new brand identity that garnered positive industry recognition.
- Created 35+motion graphics and video content for websites and applications.
- Created 20+ logos, illustrations and typography for various organizations.
- Created original artwork for range of print, web and video projects.
- Digitally edited photos to enhance appearance.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Photographed high-quality images for various print and digital projects.
- Assisted clients with creative ideas for photography needs.
- Shot photographs in controlled lab, field, and remote environments.
- Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
- Planned and prepared for on-location and studio shoots.
FOX News
Graphic Artist
05.2009 - 05.2014
Job overview
- Utilized typography techniques to create compelling designs.
- Presented production ideas and determined creative scenarios for production and delivery.
- Designed 5 visually appealing graphics for print materials such as brochures, flyers, posters, and banners.
- Reviewed scripts and made changes to improve wording, flow or interest levels, consistently producing highly successful shows.
Education
North Carolina Central UniversityDurham, NC
Bachelor of Science from Music Management And Merchandising
University Overview
Skills
Story Development
Storytelling
Content Strategy
Corporate identity branding
Strategic Planning
Advertising Campaigns
Team Development
Team Management
Marketing strategy
Strategic Thinking
Strategic leadership
Cross-Functional Collaboration
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Multimedia Manager
Pentair
11.2019 - Current
Lead Videographer
Pentair
12.2016 - 11.2019
Multimedia Specialist
Pentair
05.2014 - 12.2016
Graphic Artist
FOX News
05.2009 - 05.2014
North Carolina Central University
Bachelor of Science from Music Management And Merchandising