Alishia Clover
Summary
Award-winning communication professional with unique writing, speaking, marketing, and public relations experience. Adept and innovative organizer for events of any scale. Applies strong community knowledge and key interpersonal skills to analyze trends, enhance communication, and cultivate relationships, while further developing community partnerships.
Additionally, Adjunct Faculty well equipped to adopt new material or policy to help students comprehend subject matter. Exceedingly prepared to instruct both large class sizes and smaller groups depending on enrollment demands. Outgoing personality with outstanding history of professional relationships with students and faculty members.
Overview
19
19
years of professional experience
Work History
Adjunct Communications Professor
College of Western Idaho
08.2023 - Current
- Demonstrate effective teaching students in designated area of specialization (communication)
- Apply appropriate policies and regulations within College and department
- Develop and maintain positive working relationships with others within College, and department
- Participate in activities promoting personal and professional educational growth
- Maintain expertise in teaching communication
- Serves as professional role model for students
- Apply appropriate teaching methods supported by evidence
- Developed creative and effective teaching methods for course content to capture students attention.
- Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
Director of Communications
Idaho Medical Association
06.2022 - Current
- Assists with setting strategic direction of communications, media, and public relations programs to support brand, member-related, and advocacy priorities
- Works to create strong awareness of IMA's activities, outreach efforts, and positions on healthcare issues
- Positively crafts and positions IMA's public image, identity, voice, and perception by physicians, public, policymakers, and healthcare community
- Serves as IMA's chief communications officer, including content and creative development, design, maintenance, distribution, evaluation and revision, and editorial review of organization's:
- Brand identity and style guide so that organizational messaging and look across platforms, media, and staff/volunteers stays consistent
- Website and Internet presence, with emphasis on member and public access and usability
- Newsletters and promotional materials, and content, including monthly IMAges and IMA Wire
- Social media strategies to reach various constituencies, with emphasis on evaluating effectiveness
- Membership recruitment and retention efforts through advertising, including creation of various member benefit and marketing flyers, emails, and in-person outreach
- Media relations, including press releases, editorials, and arranging for interviews of diverse staff, board, or members as appropriate
- Advertising campaigns, including content development, identifying outlets, determining frequency/reach, and ad production
- Assisted with media interviews, prepping guests, and offering assistance with equipment setup.
- Supported plans through development and implementation of internal and external communication strategies.
Community Relations Manager
Kendall Auto Group
12.2018 - 04.2022
- Oversaw community outreach in Idaho and Washington to meet Kendall Cares's objectives
- Built and cultivated relationships with non-profits, industry partners, donors, employees, and the public
- Managed and actively participated in Kendall Cares charity activities, ensuring Kendall and manufacturer brand standards were upheld
- Solicited, received, and prioritized charitable and sponsorship requests, negotiated terms, verified that contracted benefits were received, and managed billing, co-op submissions, and payments
- Composed, edited, and proofread corporate communications
- Upkept blog, Kendall Cares website, Kendall intranet, social networking, budgets, and calendar tracking
- Planned and implemented employee engagement activities (850+ employees), fundraisers, and business development opportunities.
- Stayed within budget for marketing expenses.
Editorial Marketing Coordinator/Regional Support/Account Lead
NSource / Perkins Coie, LLP
04.2016 - 12.2018
- Composed office marketing and corporate communications, including office newsletter and press releases
- Constructed and edited speeches, developed presentations, negotiated contracts, and managed office marketing budgets
- Planned office events, business development opportunities, community outreach, and sponsorships
- Compiled and analyzed qualitative and quantitative marketing data to determine return on investment (ROI) and further ways to develop community bonds
- Managed all editorial submissions firm-wide for attorney publications to promote attorney accomplishments and demonstrate market footprint
- Created and produced office marketing video at the 2017 CEO of Influence Awards gala hosted by the Idaho Business Review (Video also shown at 2018 Develop.Idaho)
- Managed payroll for NSource marketing personnel and assisted with recruitment, evaluations, and development to enhance staff retention.
Lead Marketing Coordinator/ Account Lead
NSource/ Perkins Coie, LLP
08.2015 - 04.2016
- Promoted to Editorial Marketing Coordinator in)
- Formatted marketing materials to firm and brand standards
- Planned events, including mailing list distribution/generation, invitation creation, and distribution; assembled and formatted event materials
- Developed and managed client lists, data entry, uploaded lists, and tracking reports for CRM database that increased company's interaction with current and potential clients
- Provided proposal support by generating bios, Statements of Qualifications, Facts sheets, logos, proposal reports, and PowerPoint presentations; assisted with maintenance of Proposal Pilot and pitch materials.
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Answered general marketing department inquiries by email, phone, and mail.
Cosmetologist/Independent Contractor
Pintura
06.2004 - 07.2015
- Built clientele relationships spanning gender, age, and cultural demographics
- Managed all financial aspects of salon
- Every year business's financial gain was exceeded by a minimum of 20 percent
- Created and taught appearance development classes for large groups
- Produced significant interest for development classes throughout the Treasure Valley and doubled clientele
- Developed marketing strategies to increase business (media releases, sign design, window decals).
- Consulted with customers to assess needs and propose optimal solutions.
- Delivered outstanding service to customers to maintain and extend relationships for future business opportunities.
Education
Master of Science - Communication, Integrated Communication and Advertising
Purdue University
West Lafayette, IN12.2019
Bachelor of Arts - Communication
Boise State University
Boise, ID06.2015
Associate of Arts - Communication
College of Western Idaho
Nampa, ID06.2013
Skills
- Communications and Community Relations
- Business Development
- Marketing and Corporate Communications
- Fundraising
- Multicultural Public Relations
- Project Management
- Program Implementation
- Event Planning
- Public Speaking
- Writing and Editing
- Education and Training
- Human Resources
- Online Content Development
- Helping Faculty
- Different Learning Styles
- Active Listening
- Interactive Media
- Classroom Lectures
- Schedule Management
- Computer Knowledge
- Thesis Advisement
- Class Instruction
- Student Engagement
- Complex Problem-Solving
- Inspiring Lectures
Affiliations
Past President Idaho Career and Technical Education Foundation Board American Heart Association Executive Leadership Team Idaho Business for Education School House Network Marysville YMCA Board Marysville Military Affairs Committee Boise Metro Chamber of Commerce Ambassador Press Tribune Editorial Board Idaho Foodbank Treasure Valley YMCA Meridian Foodbank Treasure Valley American Heart Association (Jump Rope for Heart)
Timeline
Adjunct Communications Professor
College of Western Idaho
08.2023 - Current
Director of Communications
Idaho Medical Association
06.2022 - Current
Community Relations Manager
Kendall Auto Group
12.2018 - 04.2022
Editorial Marketing Coordinator/Regional Support/Account Lead
NSource / Perkins Coie, LLP
04.2016 - 12.2018
Lead Marketing Coordinator/ Account Lead
NSource/ Perkins Coie, LLP
08.2015 - 04.2016
Cosmetologist/Independent Contractor
Pintura
06.2004 - 07.2015
Master of Science - Communication, Integrated Communication and Advertising
Purdue University
Bachelor of Arts - Communication
Boise State University
Associate of Arts - Communication
College of Western Idaho
Accomplishments
College and professional sports depend on fans. Female fans constitute a lucrative but often neglected demographic in the sport industry. While marketers and advertisers recognize the power of the female customer, many sport organizations marginalize female fans by virtue of omission.
Publications
It's Never Been Just for Boys: Female Fans of NCAA Division I and Professional Sports
https://scholarworks.boisestate.edu/sspa_14/15/
College and professional sports depend on fans. Female fans constitute a lucrative but often neglected demographic in the sport
industry. While marketers and advertisers recognize the power of the female customer, many sport organizations marginalize
female fans by virtue of omission.
They got Spirit, Yes they Do: How Cheerleaders and Dancers Influence College Sports
https://scholarworks.boisestate.edu/sspa_14/10/
Nearly all universities and professional sport teams have cheer squads and/ or dance teams to encourage spirit at their sporting
events. Yet research on cheer squads and dance teams is limited, especially in the area of influence on spectators and the sport
being played.