Summary
Overview
Work History
Education
Skills
Timeline
Generic

Alison Beal

Fargo

Summary

Experienced professional with 18+ years in sports and entertainment industry showcasing excellence in event planning and booking. Proven track record of taking on increasing levels of responsibility, fostering a deep understanding of industry intricacies. Committed to delivering exceptional customer service, resulting in high client satisfaction. Valuable asset to organizations seeking a dedicated event and booking professional.

Overview

21
21
years of professional experience

Work History

Events Manager

Suite Shots
01.2022 - Current
  • Create proposals and contracts for incoming events
  • Build and maintain relationships with venue guests and clients
  • Take care of all details in event planning and execution, events ranging from 10-700 guests
  • Management of all applicable staff, communication with the kitchen, and effective guest interaction
  • Train event staff and make sure they execute events to the Suite Shots standards
  • Create & review Event Orders for venue staff
  • Build layouts and maps for events and work with the facilities team to make sure conversions are done on time

Assistant General Manager & Booking Manager

Scheels Arena
03.2017 - 01.2022
  • Main venue contact for the booking, planning, and execution of all special events, including concerts, family shows, receptions/socials, walks/runs, and other non-Force Hockey events
  • Build relationships with new building clients and create repeat events
  • Create variety in the types of events hosted at Scheels Arena
  • Manage event staff, including but not limited to, event director, box office, facility/maintenance, guest services and security
  • Manage arena event calendar, including all sporting and special events
  • Create event proposals, contracts, and settlement statements post-event
  • Handle communications with renters, promoters, and other clients of the building, including responding to requests, overseeing reports and addressing any important issues/concerns
  • Oversee social media programming and website for arena
  • Develop and execute marketing plans for large events, such as concerts and family events

Special Events & Booking Manager

Ralph Engelstad Arena
02.2014 - 03.2017
  • Main venue contact for the booking, planning, and execution of all special events, including concerts, family shows, receptions/socials and other non-sport events
  • Has increased the number of special events each year from 34 in 2013 to 54 in 2015
  • Work with Live Nation, AEG, Messina Touring Group, FELD, and other promoters to book 2-4 concerts and family shows a year
  • Oversee marketing projects such as quarterly promoter/agent gifts, concert advertising, and catering guides
  • Continue to carry out Event Manager duties for Special Events

Event Manager

Ralph Engelstad Arena
07.2011 - 02.2014
  • Work with other venue departments such as concessions, catering, operations, parking, custodial, guest services and security, to ensure proper staffing levels to ensure a high level of customer service to the event and patrons attending the event
  • Work with tour publicists and venue marketing to make arrangements for local PR opportunities with artists
  • Act as liaison with promoters for accommodations, schedules, travel and day plans for artists and crew

Sioux Shop Assistant Manager / Sales Associate

Ralph Engelstad Arena
06.2004 - 07.2011
  • Hired, trained, scheduled and supervised all part-time staff while working as a retail manager
  • Performed daily operations of store including opening and closing and money ledger, as well as oversaw daily in-store operations and website orders
  • Successfully assisted customers with the ability to maintain productivity in a fast-paced environment

Education

Venue Management Certificate -

IAVM Venue Management School
Oglebay, WV
06.2016

Bachelor’s Degree - Business Management (minor in Marketing)

Minnesota School of Business
06.2011

Degree - Community Nutrition

University of North Dakota
Grand Forks, ND
12.2006

Skills

  • Relationship and team building
  • Extensive booking network
  • Client satisfaction focus
  • Great at multi-tasking
  • Thrives in high stress situations
  • Project planning and development
  • Scheduling and organizing
  • Menu planning

Timeline

Events Manager

Suite Shots
01.2022 - Current

Assistant General Manager & Booking Manager

Scheels Arena
03.2017 - 01.2022

Special Events & Booking Manager

Ralph Engelstad Arena
02.2014 - 03.2017

Event Manager

Ralph Engelstad Arena
07.2011 - 02.2014

Sioux Shop Assistant Manager / Sales Associate

Ralph Engelstad Arena
06.2004 - 07.2011

Bachelor’s Degree - Business Management (minor in Marketing)

Minnesota School of Business

Degree - Community Nutrition

University of North Dakota

Venue Management Certificate -

IAVM Venue Management School

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Alison Beal