Alison Bilbrey
Bixby,OK
Summary
Advertising account executive with 20+ years of experience in broadcast and digital media. SEO savvy, strong marketing mind and a stellar sales manager. Respected leader with strong communication and analytical skills. Thrive on building client relationships, exceeding ROI goals and skilled at managing many tasks concurrently. Nothing excites me more than being in front of clients and pitching new business!
Overview
24
24
years of professional experience
Work History
Facilities Solutions Manager
CityWide Facility Solutions
11.2023 - Current
- Maintained strong relationships with key clients through regular communication and exceptional service delivery.
- Enhanced client satisfaction by providing tailored solutions to meet their specific needs.
- Championed the adoption of industry best practices within the organization, elevating overall performance standards.
- Developed and implemented strategic plans for successful project completion, ensuring high-quality deliverables.
- Manage all contractor relationships including - interview & hire, negotiate pricing and terms and remove/replace contractors as necessary.
- Supervise and manage night managers to ensure client strategy is executed.
Business Development Manager
Leadline Performance Marketing
03.2022 - 11.2023
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Generated new business with marketing initiatives and strategic plans.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Reached out to potential customers via telephone, email, and in-person inquiries.
Account Manager, Inside Sales
Mascot Media
09.2020 - 03.2022
- Managed a diverse portfolio of accounts, ensuring each client received personalized attention tailored to their unique needs.
- Cultivated long-lasting partnerships with clients by consistently exceeding expectations and delivering exceptional service.
- Developed strong relationships with key clients, resulting in increased account retention and growth.
- Expanded client base through targeted prospecting and effective lead generation efforts.
- Consistently met or exceeded quarterly sales targets by diligently monitoring progress toward goals.
- Oversaw contract negotiations, ensuring mutually beneficial terms were agreed upon between the company and clients.
SEO Manager
Consumer Affairs
04.2018 - 02.2020
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Provided ongoing staff training in SEO best practices, fostering a culture of continuous improvement.
- Improved user experience through comprehensive site audits and meticulous attention to detail.
- Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
Director of Membership & Marketing
Tulsa Country Club
04.2016 - 04.2018
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Manage company website and all social media efforts using organic & paid advertising on multiple platforms.
- Trained and mentored staff on best practices for member support and engagement.
- Managed annual budget allocation relating specifically towards membership services/programming activities in consultation with other department heads and stakeholders.
- Managed membership database efficiently, ensuring accurate tracking and reporting of key metrics.
Senior Director of Sales & Marketing
Sound 80
10.2015 - 04.2016
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Account Director, Outside Sales
Extreme Reach
08.2000 - 09.2015
- Established trusted relationships with key stakeholders by providing consistent communication and exceptional service throughout the account lifecycle.
- Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
- Delivered measurable success by consistently meeting or exceeding client expectations, solidifying reputation as a reliable account partner.
- Sold to Fortune 500 advertisers working at the C level contacts.
- Reviewed competitor offerings to inform strategic planning efforts and ensure differentiation in crowded markets.
- Directed client projects with eye for quality and customer needs.
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities.
Education
BBA - Marketing Management And Research
Northeastern State University
Tahlequah, OKSkills
- IT Infrastructure Management
- User Acceptance Testing
- Cross-functional Team Coordination
- SEO project management
- SEO Reporting
- Sales training and leadership
- Sales funnel management
- Pipeline Development
Timeline
Facilities Solutions Manager
CityWide Facility Solutions
11.2023 - Current
Business Development Manager
Leadline Performance Marketing
03.2022 - 11.2023
Account Manager, Inside Sales
Mascot Media
09.2020 - 03.2022
SEO Manager
Consumer Affairs
04.2018 - 02.2020
Director of Membership & Marketing
Tulsa Country Club
04.2016 - 04.2018
Senior Director of Sales & Marketing
Sound 80
10.2015 - 04.2016
Account Director, Outside Sales
Extreme Reach
08.2000 - 09.2015
BBA - Marketing Management And Research
Northeastern State University
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