Alison Downs
Columbus
Summary
Accomplished professional in the digital marketing industry. Self-motivated and forward thinking with the proven ability to build mutually productive business relationships. Offering solid skills in targeted marketing for both digital and print advertising, managing ad spend budgets, and adaptability to challenges. Passionate about working both alone and with teams to ensure effective marketing strategies for clients. Currently managing the marketing plans and implementations for 38 ad accounts.
Overview
2
2
years of professional experience
Work History
Marketing Account Manager
Reynolds and Reynolds, Naked Lime Marketing
06.2021 - Current
- Main contact for 38 car dealership accounts
- Provides consultative advice for digital marketing and business strategies
- Facilitates routine meetings to create or update marketing strategy
- Based on car dealership goals, create digital marketing strategies
- Utilizes Google and Bing search advertising, Social Media Advertising, Social Media Management, Digital Reputation, Email marketing campaigns, eNewsletters, and Direct Mailers
- Manages and allocate client advertising spend
- Oversees the implementations of marketing campaigns and analyze results
- Utilizes tools such as Polk sales market, demographic analysis, keyword research, customer database data, and search trends
- Collaborates with a team of Data Strategies, Marketing Support Specialists, and additional Account Managers on a daily basis
Education
Bachelor of Science - Communication
Ohio University, Scripps College Of Communication
05.2021
Skills
- Client Presentations
- Development of marketing plans
- Effective problem solving
- Adaptability
- Search Engine Optimization
- Client Management
- Data analysis
- Targeted marketing
Additional Information
Meritorious Performance Award
- Award in recognition of excellence in job performance and attitude
Direct Mail Award
- Four time winner awarded due to the most direct mail sold within a month
- Quarterly winner for overall Direct Mail department contest
Prime Limes
- Awarded four Prime Limes due to peer and supervisor nominations for keeping the customer at the center and going above and beyond
Core Value Award
- Awarded for demonstrating Naked Lime Core Values
Timeline
Marketing Account Manager
Reynolds and Reynolds, Naked Lime Marketing
06.2021 - Current
Bachelor of Science - Communication
Ohio University, Scripps College Of Communication
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