Hi, I’m
ALISON FRIEDMAN
B2B & B2C Marketing | Strategy | Performance | Growth
Brooklyn,NY
Summary
Dynamic marketing leader with expertise in developing go-to-market strategies designed to engage enterprise clients and their customers. Experienced in developing exceptional marketing campaigns leveraging owned, earned and paid channels including digital, social, direct mail, events and influencers. Collaborative with cross-functional teams and accountable to delivering results backed by data.
Overview
17
years of professional experience
Work History
The Marketing LabNew York, NY
Marketing Consultant
10.2022 - Current
Job overview
- Consult with clients on business objectives and develop detailed marketing strategies accordingly.
- Plan and execute marketing campaigns including paid and earned media channels, email journeys, sms and direct mail.
- Collaborate with sales teams to optimize go-to-market strategy and refine value proposition messaging.
Uno HealthNew York, New York
Director of Marketing, Member Engagement
06.2022 - 10.2022
Job overview
- Led marketing and communications for mission-based health tech start up supporting underserved Medicare population
- Developed and implemented user journeys to drive member engagement and conversion
- Worked cross-functionally with sales, data, and operations teams to implement marketing campaigns including sms, email marketing, direct mail and digital channels
- Created brand guide for all company communications
- Developed metrics to measure success and optimize marketing tactics
- Created innovative strategies to drive member acquisition and engagement at each stage of marketing funnel
TytoCareNew York, NY
Senior Director of Marketing
11.2019 - 01.2022
Job overview
- Led B2B2C marketing strategy to drive product sales and SaaS revenue for start-up health technology company in hyper-growth phase
- Collaborated with sales leadership to develop go-to-market strategy, targeting enterprise customers
- Developed marketing playbooks to scale best practices; driving customer acquisition, engagement, and loyalty
- Advised strategic partners including Employers on communication strategies to engage employee population
- Strategized and consulted with top-tier clients to implement B2C marketing programs, ensuring successful partnership and program expansions
- Worked closely with PR agency to develop press releases, award submissions and thought leadership content
- Communicated with global counterparts within organization to exchange learnings and best practices
Virtual Health PartnersNew York, NY
Senior Director of Marketing
06.2018 - 11.2019
Job overview
- Led all marketing initiatives for start-up tech company specializing in providing virtual nutrition, fitness, and lifestyle modification support to partners in health and wellness space
- Developed B2B marketing strategy to help generate new leads and revenue opportunities across various verticals
- Oversaw brand design and messaging of all marketing collateral including presentations, brochures, training materials, and trade advertising
- Collaborated with development and design teams to execute customized white label apps for strategic partners
- Identified and managed speaking opportunities for CEO at targeted conferences, events, and media outlets
- Mentored and managed Marketing Manager and Graphic Designer to ensure projects were delivered on schedule and on budget
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Self-EmployedNew York, NY
Marketing Consultant
12.2016 - 05.2018
Job overview
- Supported B2B advertising sales and marketing efforts for start-up, digital media company focusing on health and wellness content
- Developed and executed innovative marketing programs including branded content and sponsorship opportunities for advertisers
- Collaborated with key stakeholders including Sales, Creative and Product teams to reach monthly sales objectives
- Created persuasive presentations, sales materials, and brand positioning to communicate company's value proposition and capabilities
- Managed post-sales deliverables ensuring paid media, creative assets, and added value elements were successfully delivered
Hearst CorporationNew York, NY
Integrated Marketing and Promotion Director
05.2011 - 11.2016
Job overview
- Directed marketing efforts to drive advertising revenue for Redbook, national women's lifestyle media brand including digital, social, print, and mobile channels
- Assumed increased responsibilities during nearly 10-year tenure, leading 8-member marketing team and earning Hearst Spotlight Award for outstanding achievement
- Managed client RFPs, executed advertising programs and developed promotional efforts for Redbook brand
- Supported 10-person sales force with calendar of creative marketing packages for advertisers across multiple categories, including home, beauty, fashion, health, retail, auto and consumer packaged goods
- Worked closely with creative department to oversee design of sales collateral, advertorials, and presentations
- Planned and produced national event series for Redbook that brought brand to life in key markets while providing sponsors with valuable brand activations
Hearst CorporationNew York, NY
Senior Promotion Director
06.2009 - 05.2011
Job overview
- Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes
- Designed contests and sweepstakes for Redbook and its advertisers
- Collaborated with sales staff to plan campaigns.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Proved successful working within tight deadlines and fast-paced atmosphere
Hearst CorporationNew York, NY
Promotion Director
02.2007 - 06.2009
Job overview
- Managed day-to-day functions of promotion and marketing departments
- Wrote engaging and creative presentations and proposals for national advertisers
- Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes.
Education
University of VermontBurlington, VT
Bachelor of Science from Merchandising, Small Business Management
Skills
Campaign management
Timeline
Marketing Consultant
The Marketing Lab
10.2022 - Current
Director of Marketing, Member Engagement
Uno Health
06.2022 - 10.2022
Senior Director of Marketing
TytoCare
11.2019 - 01.2022
Senior Director of Marketing
Virtual Health Partners
06.2018 - 11.2019
Marketing Consultant
Self-Employed
12.2016 - 05.2018
Integrated Marketing and Promotion Director
Hearst Corporation
05.2011 - 11.2016
Senior Promotion Director
Hearst Corporation
06.2009 - 05.2011
Promotion Director
Hearst Corporation
02.2007 - 06.2009
University of Vermont
Bachelor of Science from Merchandising, Small Business Management
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