Alison Hedgepath
Denver,CO
Summary
Highly creative Marketing Manager with over 6 years of expertise in social media strategy, email marketing, and content creation. Excellent attention to detail and ability to manage multiple priorities at once with a positive attitude.
Overview
8
8
years of professional experience
Work History
Marketing Manager
365 Health (formerly 9Health Fair)
08.2021 - 07.2023
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Created company brand messaging, collateral materials, and promotional strategies for internal and external stakeholders
- Marketing point-person for other lines of business, ad agencies, and community supporters
- Supervised and mentored Marketing Coordinator
- Addressed problems using clear communication and strong decision-making skills
- Researched developing trends to stay updated with new ideas and marketing practices
Outreach and Recruitment Coordinator
CASA of Jefferson and Gilpin Counties
01.2020 - 08.2021
- Prepared content, managed, and analyzed all social media platforms
- Controlled recruitment program by creating marketing materials, deploying recruitment tactics and building external relationships
- Developed and produced weekly & monthly newsletters for current volunteers and supporters
- Set and met volunteer recruitment goals and identify effective methods of volunteer recruitment
Marketing Coordinator
Summit Brick Company
04.2019 - 01.2020
- Boosted brand awareness with target customer demographics with social, print, and email campaigns
- Created engaging brochures and flyers to use for promotional materials and distribution
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram
- Maintained up to-to-date knowledge of competitors, the brick industry, and prospective clients
Communications and Volunteer Coordinator
HopeBUILDERS Home Repair
03.2018 - 08.2018
- Developed visual media materials and promotional videos to promote mission and vision
- Participated in community outreach events to promote volunteer opportunities and enlist new volunteers
- Developed and maintained relationships with local organizations to identify volunteer opportunities and resources
- Designed and implemented social media strategies to align with business goals
Marketing Intern
CampFire
12.2015 - 12.2016
- Partnered with Marketing Director on national marketing campaigns
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals
- Assisted in creating written, video and image content for marketing channels
Education
Bachelor of Arts - Film And Media Arts
University of Missouri-Kansas City
Kansas City, MOBachelor of Business Administration - Marketing
University of Missouri-Kansas City
Kansas City, MOSkills
- Direct Email Campaigns
- Excellent Multitasking
- Attention to Detail
- Visual Storytelling
- Project Management
- Strategic Planning
- Brand Messaging
- Verbal and Written Communication
Timeline
Marketing Manager
365 Health (formerly 9Health Fair)
08.2021 - 07.2023
Outreach and Recruitment Coordinator
CASA of Jefferson and Gilpin Counties
01.2020 - 08.2021
Marketing Coordinator
Summit Brick Company
04.2019 - 01.2020
Communications and Volunteer Coordinator
HopeBUILDERS Home Repair
03.2018 - 08.2018
Marketing Intern
CampFire
12.2015 - 12.2016
Bachelor of Arts - Film And Media Arts
University of Missouri-Kansas City
Bachelor of Business Administration - Marketing
University of Missouri-Kansas City