ALISON HERNON

Celebrities Worked With:

Rachel Brosnahan, Neil Patrick Harris, Jim Parsons, Debra Messing, Maria Sharapova, Entire POSE TV Cast, Penn Badgley, Alan Cumming, Veronica Webb, Rose McGowan, Faye Dunaway,

David Harbour, Deborah Cox, Anthony Mackie, Cobie Smulders, Vanessa Williams, Omari Hardwick, and Keke Palmer

Photographers Worked With:

Mike Ruiz, Greg Swales, John Russo, Celeste Sloman, Rick Day, Antoine Verglas, Lindsay Adler, Petros Kouiouris, Kourosh Sotoodeh, Joshua Petska and Paul Westlake.

• Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
• Provided education and guidance to clients on fashion trends and styling techniques.
• Interacted with high-end luxury brands to obtain samples for styling projects.
• Coordinated with design teams to develop custom pieces for unique styling opportunities.
• Researched current fashion trends to create on-trend looks for editorial and commercial projects.
• Created comprehensive proposals outlining styling concepts and concepts for seasonal looks.
• Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
• Worked closely with vendors to secure garments, accessories and props for styling projects.
• Managed wardrobe and accessory collections, keeping items in pristine condition.
• Collaborated with photographers and designers to create innovative and visually appealing looks.
• Developed comprehensive budgets for styling projects and ensured cost-efficiency.
• Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
• Produced and updated detailed inventory reports to document all items in wardrobe.
• Developed signature looks for celebrities and models for appearances, photo shoots and runway shows.

• Partner with Creative Director for the overall style direction and creative vision.
• Fashion Director + Art Director for all stories, providing styling direction for shoots in NYC, LA, London and South Africa.
• Produce shoots with a team consisting of photographers, stylists, and hair & makeup.
• Collaborate with publicists regarding styling direction, from conceptualization and mood board creation to on-set direction and post-production review.
• Oversee, train and develop writers and associates, assistants and junior editors to optimize production and quality of work.
• Sustain and enhanced publication performance and fostered reliability, transparency and fairness.
• Develop publication website, blogs and social media presence.
• Establish editorial direction and publication policies and procedures and monitored and maintained functional consistency.
• Adhere to ethical guidelines and standards to promote responsible publication and media practices.
• Generate and maintained style guides to encourage consistent quality of content.
• Collaborate with writers, designers and other editors to deliver content of highest quality.
• Utilize SEO techniques to optimize content for search engine rankings.
• Conduct editorial meetings with staff members to collaborate and review proposed publication suggestions.
• Www.photobookmagazine.com

• Celebrities Worked With:
• Rachel Brosnahan, Neil Patrick Harris, Jim Parsons, Debra Messing, Maria Sharapova,
• Entire POSE TV Cast, Penn Badgley, Alan Cumming, Veronica Webb, Rose McGowan,
• David Harbour, Deborah Cox, Anthony Mackie, Cobie Smulders, Kat Graham, Maye
• Musk, Vanessa Williams, Omari Hardwick, and Keke Palmer
• Photographers Worked With:
• Mike Ruiz, Greg Swales, John Russo, Celeste Sloman, Rick Day, Antoine Verglas,
• Lindsay Adler, Petros Kouiouris, Kourosh Sotoodeh, Joshua Petska.
• Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
• Provided education and guidance to clients on fashion trends and styling techniques.
• Interacted with high-end luxury brands to obtain samples for styling projects.
• Worked closely with vendors to secure garments, accessories and props for styling projects.
• Managed wardrobe and accessory collections, keeping items in pristine condition.
• Developed comprehensive budgets for styling projects and ensured cost-efficiency.
• Provided staff coaching, mentoring, and consultation to enhance performance and professional development.
• Handled incoming mail, bills and invoices and completed appropriate actions.
• Produced and updated detailed inventory reports to document all items in wardrobe.
• Coordinated with design teams to develop custom pieces for unique styling opportunities.
• Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
• Created comprehensive proposals outlining styling concepts and concepts for seasonal looks.
• Collaborated with photographers and designers to create innovative and visually appealing looks.

• Collaborated with photographers to edit photos, refine photos and review pagination of selected photos.
• Visited numerous fashion PR houses and designers to acquire wardrobes for shoots.
• Styled all celebrity covers in New York City.
• Developed story or idea content by considering reader or audience appeal.

• Created Style Boards to align with customer direction.
• Hosted in-store appointments for celebrity and high profiled New York clients.
• Selling expertise across all categories with product knowledge foundation for men + women.
• Maintained a local community network through philanthropic involvement, partnerships and attending social and seasonal events.
• Presented garments on video.
• Managed expenditures to keep budget in check.
• Conducted market research to stay up-to-date with current fashion trends.
• Created social media strategies to focus on interaction and engagement, drive traffic and increase awareness.

• Www.jejunemagazine.com
• Fashion Director for all fashion feature editorials and content in magazine.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Recruited, interviewed and hired new staff members and developed training materials for employees.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Oversaw divisional marketing, advertising and new product development.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
• Developed and maintained relationships with suppliers, vendors and other industry professionals to stay informed about new developments and resources available.

• Developed an un-precedent fashion closet for the first www.amazon.com. New York photo studio with a starting budget of $7,000 to budget of $125,000.
• Oversaw the maintenance and upkeep of traffic flow within the fashion closet.
• Briefed freelance stylists to ensure clarity on styling direction and expectations.
• Recruited talent resources as: stylists, steamers and assistant stylists.
• Created merchandise coordinator position, which is to oversee rack building process.
• Successfully strengthened website's images and closely worked with the fashion office, creative and retail teams to make sure all objectives were met.
• Uphold brand standards and ensure consistency in styling all touch points, maintaining a high level of quality and attention to detail.
• Collaborate with the on-set photographer and Art Director to ensure photo assets feel fresh and directional.
• Researched current fashion trends to create on-trend looks for editorial and commercial projects.
• Managed wardrobe and accessory collections, keeping items in pristine condition.
• Provided education and guidance to clients on fashion trends and styling techniques.
• Developed comprehensive budgets for styling projects and ensured cost-efficiency.
• Worked closely with vendors to secure garments, accessories and props for styling projects.
• Provided staff coaching, mentoring, and consultation to enhance performance and professional development.

• Styled men's and women's luxury and designer brands.
• Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
• Provided education and guidance to clients on fashion trends and styling techniques.
• Produced and updated detailed inventory reports to document all items in wardrobe.
• Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
• Developed comprehensive budgets for styling projects and ensured cost-efficiency.
• Worked closely with vendors to secure garments, accessories and props for styling projects.
• Managed wardrobe and accessory collections, keeping items in pristine condition.
• Interacted with high-end luxury brands to obtain samples for styling projects.
• Collaborated with photographers and designers to create innovative and visually appealing looks.
• Created comprehensive proposals outlining styling concepts and concepts for seasonal looks.

• Performed stringent trend analysis, fashion forecasting and attend trade shows.
• Led photo shoots by overseeing styling, hair & make-up and photography teams.
• Managed business accounts, inventory and budget to adhere to financial plan.
• Successfully managed 1100 photo shoots, which consist of coordinating logistics, meeting styling needs and creative team within given budgets and objectives.
• Handled logistics of photo shoot: hired catering, booked studios and locations, contracted and supervised production and stylist assistants.

• Market Editor for Oprah magazine + Lifetime magazine.
• Fashion Stylist at Atlantic Records.
• Identified and sourced garments, footwear and accessories to create dynamic and fashion-forward styles.
• Developed comprehensive budgets for styling projects and ensured cost-efficiency.
• Developed signature looks for celebrities and models for appearances, photo shoots and runway shows.
• Developed and maintained editorial standards for content.
• Researched current fashion trends to create on-trend looks for editorial and commercial projects.
• Led entire client shopping experience, putting together ensembles, and providing styling tips that were personalized.
• Worked closely with vendors to secure garments, accessories and props for styling projects.
• Interacted with high-end luxury brands to obtain samples for styling projects.
• Coordinated with design teams to develop custom pieces for unique styling opportunities.
• Managed wardrobe and accessory collections, keeping items in pristine condition.
• Created comprehensive proposals outlining styling concepts and concepts for seasonal looks.
• Collaborated with photographers and designers to create innovative and visually appealing looks.
• Provided education and guidance to clients on fashion trends and styling techniques.