Alison Hetts
Fort Atkinson,WI
Summary
Dynamic business development professional with robust history of driving growth and fostering partnerships. Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. Collaborative team player with strong focus on achieving results and adapting to ever changing business environments. Skilled in relationship building, project management, and exceeding company goals.
Overview
21
21
years of professional experience
Work History
Contract Manufacturing Business Development Manager
AFP advanced food products llc
11.2017 - 12.2025
- Generated $60.4 million in net sales from customer base in 2025.
- Promoted to Business Development Manager, enhancing contact manufacturing strategies.
- Collaborated with Directors to create innovative products and effective sales strategies.
- Launched five new SKUs with CPG companies in 2024 and 2025.
- Facilitated customer problem-solving during supply chain disruptions from 2020 to 2022.
- Developed custom high dairy products for major CPG customers, driving satisfaction.
- Formed strategic partnerships to enhance market presence and stimulate revenue growth.
- Analyzed market trends, identifying new business opportunities for informed decision-making.
- Negotiated contracts with key clients to secure long-term, beneficial agreements.
- Established relationships with decision-makers to enhance customer growth and retention.
- Represented company and showcased products at industry conferences and events.
- Managed diverse accounts, consistently exceeding revenue targets through upselling and service.
National Account Executive – Private Label
AFP advanced food products llc
01.2014 - 11.2017
- Successful launch of new Private Label program with a key top retailer in 2017 with 4.6 Million gross sales
- Developed and maintained key business relationships with retailers such as Kroger, Aldi, HyVee, Meijer and HEB
- Expanded Private Label lines in the Dollar store segment with Dollar Tree via new product formulations and packaging types
- New product introduction to an idle manufacturing line in 2014 working closely with R&D and Operations
National Sales Manager – Private Label
Axium Foods, Inc.
05.2005 - 12.2013
- Increased sales by managing outside and inside sales representatives effectively.
- Promoted to National Sales Manager of Private Label in March 2013.
- Expanded retail private label brands for Aldi, Save A Lot, and Spartan Stores.
- Supported sales goals and financial planning for branded department initiatives.
- Collaborated with purchasing on new packaging and ingredient supplier selections.
Education
BBA - Business Administration
University of Wisconsin Whitewater
Whitewater, WI12-2003
Skills
- Cross-functional project coordination
- Business strategy execution
- Customer relationship management
- Skilled in collaborative negotiation
- Relationship building and management
- Sales presentations
- Account management
- Goals and performance
- Relationship building
- Project management
- Cost management
Timeline
Contract Manufacturing Business Development Manager
AFP advanced food products llc
11.2017 - 12.2025
National Account Executive – Private Label
AFP advanced food products llc
01.2014 - 11.2017
National Sales Manager – Private Label
Axium Foods, Inc.
05.2005 - 12.2013
BBA - Business Administration
University of Wisconsin Whitewater