Alison Hinz
Niles,MI
Summary
Dynamic Senior Account Director with a proven track record in leading cross-disciplinary teams and fostering robust client relationships. Adept in strategy planning and campaign management, with proven ability to expand business portfolios and drive client success. Skilled in solving client problems and developing client strategies, with a flair for nurturing customer connections.
Overview
13
13
years of professional experience
Work History
Instructor
Pure Barre South Bend
South Bend, IN
11.2017 - Current
- Led Pure Barre classes, enhancing client satisfaction and engagement through personalized support and feedback.
- Train, review, and provide feedback to new and existing teachers, supporting management to help grow staff.
- Played a pivotal role in staff development and client event planning, contributing to significant client retention and outreach success.
Senior Account Director
AGAIN Interactive
Morristown, NJ
05.2012 - Current
- Developed and maintained relationships with key personnel at all levels of the organization, including C-level executives, cross-functional team members, and finance.
- Grew and maintained client relationships, securing client relationships for 6+ years, and achieving new business from previous clients after changing jobs or companies.
- Expanded agency portfolio and managed ~$1.5M-2M in annual business.
- Managed a team of account managers, strategists, and media buyers.
- Worked across several disciplines to drive client success, managing branding, social, paid, email, and tradeshow campaigns across many KPIs, including brand lift, acquisition, sales, customer upselling/cross-selling, referral marketing, engagement, video views, etc.
- Led the development and presentation of client pitches (including RFP responses), campaign work, and ongoing client strategy and support.
- Utilized social listening and content management platforms for client reporting and strategic planning to deliver recommendations based on client needs, competitive landscape, and customer mindset.
- Spearheaded strategic advertising plans, driving client growth and meeting diverse KPIs across B2B and B2C markets.
- Executed synchronized digital and email marketing strategies for consistent customer engagement.
- Gathered competitive intelligence data from various sources to recommend appropriate courses of action for clients.
- Managed vetting, onboarding, and training the team on digital marketing platforms (email/CRM, social management, content management, social listening, etc.) for internal and client use.
- Internally, identified areas where processes could be improved upon to streamline operations.
- Provided direction and guidance to account teams on client projects, monitored progress, and provided feedback.
- Collaborated with creative staff to ensure that all deliverables met brand standards and expectations of quality.
Education
Bachelor of Arts - Digital Communications And Media
Fordham University
The Bronx, NY05-2012
Skills
- Account Management
- Customer Relationship Management
- Strategy Planning and Development
- Campaign Management
- Advertising Strategies
- Social Listening Tools
- Content Management Tools
- Analysis and Reporting
Timeline
Instructor
Pure Barre South Bend
11.2017 - Current
Senior Account Director
AGAIN Interactive
05.2012 - Current
Bachelor of Arts - Digital Communications And Media
Fordham University
Similar Profiles
Katelin GallegosKatelin Gallegos
General Manager at CycleBar/Pure Barre, Cycling & Barre Studio, RiversideGeneral Manager at CycleBar/Pure Barre, Cycling & Barre Studio, Riverside
Lillian JacobsLillian Jacobs
Sales Associate at Pure BarreSales Associate at Pure Barre
HANNAH BROWNHANNAH BROWN
Pure Barre Instructor at Pure BarrePure Barre Instructor at Pure Barre