Summary
Overview
Work History
Education
Skills
Timeline
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Alison Hoffman

Great Neck

Summary

Dynamic Senior Marketing Manager with proven expertise at SBG Funding in email marketing and lead generation. Skilled in A/B testing and data analysis, I successfully optimized campaigns to enhance engagement and conversions. Adept at budget management and team collaboration, I drive results through innovative strategies and a customer-focused approach.

Overview

20
20
years of professional experience

Work History

Senior Marketing Manager

SBG Funding
New York
05.2023 - Current
  • Proficient in creating and executing cold email campaigns. Lead generation strategies, product launch emails, and engaging newsletters to drive conversions.
  • Skilled in using Salesforce, Pardot, ActiveCampaign, Instantly, and Mail Click Convert to manage customer relationships, automate workflows, and track performance.
  • Coding and customizing using HTML, ensuring compatibility across multiple email clients, and optimizing deliverability.
  • Expertise in identifying and nurturing leads through targeted email sequences, optimizing open rates, click-through rates, and overall engagement.
  • Strong ability to analyze campaign data, conduct A/B testing, and optimize email content and design to improve overall results.
  • Work closely with sales and design to ensure alignment with company goals and customer needs.

Senior Marketing Manager

SHARESTATES
Great Neck
01.2018 - 01.2022
  • As Senior Marketing Manager for the Sharestates Marketing team, I am responsible for marketing Sharestates brand directly to mortgage brokers, real estate developers, and borrowers nationwide as well as to investors
  • Establish, execute and improve email marketing strategies for consistent email subscriber base and new customer acquisition
  • Optimize email campaign performance through A/B testing and dynamic content
  • Created campaigns in CRM platform for sales reps to leverage prospects and potential new leads
  • Responsible for managing all ad campaigns through Campaign Manager 360
  • Created and managed social media campaigns across LinkedIn, Twitter, Facebook and Instagram which include through a social media platform or in a native capacity
  • Created interesting content for the website blog

Director Print/Digital Circulation

XO GROUP
New York
01.2014 - 01.2018
  • Hired to oversee all circulation for a national magazine and 16 regional magazines
  • Developed, executed, and analyzed marketing strategies and retail promotional campaigns
  • Managed a budget for over $650,000; tracked expenditures and achieved goals
  • Managed all newsstand circulation for all 17 titles and also maintain all digital circulation
  • Managed and negotiate all trade agreements for over 200 bridal shows across the country for The Knot brand awareness
  • Optimize use of newsstand budget to secure total circulation goals leveraging free downloads to get a minimum downloads needed to meet ratebase and/or paid newsstand promotions as needed
  • Explore partnerships with retailers to help grow brand awareness for our magazine, manage monthly tracking and reporting of sales for all circulation platforms and produce all publisher audits and publisher statements

Associate Director of Circulation

LOUISE BLOUIN MEDIA
New York
01.2012 - 01.2014
  • Driving strategic initiatives across all LBM products including artinfo.com, Art+Auction and Modern Painters by Working with our digital platforms to increase circulation of all of our print products
  • Developed, executed, and analyzed marketing strategies and retail promotional campaigns
  • Managed budget of $350,000, tracked expenditures and achieved goals
  • Handled all newsstand and subscription circulation by utilizing our national distributor and fulfillment house to help increase our sales/readership on a global level
  • Managed and negotiate all distribution partnerships within international art fairs, high end hotels, and airport lounges
  • Tracked and monitored sales trends by vendor, location, and issue; devised targeted distribution plans to drive sales and margins; managed 3 monthly print order allocation monthly
  • Researched market trends and consumer insight, and gathered competitive intelligence; collaborated with editors to design innovative magazine covers that capture consumer interest

Sales Manager

DOW JONES & COMPANY
New York
01.2010 - 01.2012
  • Performed full lifecycle sales and business development efforts to increase distribution, accounts, and sales for the Wall Street Journal (WSJ), New York Post (NYP), and Barron's
  • Compiled data and analyzed sales metrics to assess performance and areas of opportunity, and prepared reports
  • Developed monthly profit and loss (P&L) projections
  • Cold called, prospected, developed, and delivered sales presentations, negotiated contracts, and opened 20 new accounts weekly; met and exceeded quota
  • Obtained 415 new Caribou Coffee, 164 CVS, 300 Rite Aid, and 198 Fresh & Easy locations; launched 160-store national Barnes & Noble program for the WSJ
  • Acquired 130 Dunkin Donuts, 20 CVS, and 30 Rite Aid's for the NYP

Senior Sales Manager

SOURCEINTERLINK MEDIA
Los Angeles
01.2006 - 01.2010
  • Managed a $200,000 budget to market and circulate 15 monthly magazines and 2 weekly magazines
  • Distributed throughout bookstores, airports, supermarkets, and specialty shops
  • Performed complex sales analysis; developed monthly and quarterly reports to update senior management and publishers on performance
  • Tracked and forecasted monthly P&L
  • Conducted extensive market research, and competitive and trend analysis; became an industry subject matter expert (SME) and created marketing plans that reached specific niche clientele; captured market share; and increased sales, revenue, and return on marketing investment (ROMI)
  • Increased sales 20% and decreased production 10% through improved allocation, promotional events, and innovative marketing and cross-branding campaigns
  • Expanded local and national retail accounts 20% year-over-year through cold calling, prospecting, and pitching sales presentations; attended trade shows to promote publications
  • Collaborated on cover designs; ensured content and advertisements were submitted within production schedules

Sales Manager

NICHE MEDIA LLC
New York
01.2005 - 01.2006
  • Oversaw distribution of Gotham, Hamptons, LA Confidential, Boston Common, Capital File, and Aspen Peak publications
  • Managed a $100,000 annual marketing budget, and a sales assistant
  • Managed relationships with national and local newsstand distributors, including Barnes & Noble and Hudson News
  • Cultivated and managed relationships with luxury hotel general managers in large markets; created a new distribution channel, and managed weekly replenishment
  • Orchestrated retail marketing promotions, and oversaw product placement at monthly events
  • Directed print orders and distribution; managed inventory of 75,000 copies per issue for all magazines
  • Analyzed allocations, and improved profitability 10% through effective product placement

Education

Bachelor of Science - Nutrition Sciences

University of Delaware
Newark, DE
05-1998

Skills

  • Email marketing
  • Lead generation
  • A/B testing
  • Campaign management
  • Customer relationship management
  • Data analysis
  • Social media platforms
  • Budget management
  • Team collaboration
  • HTML coding
  • Problem-solving abilities
  • Staff management
  • Marketing automation

Timeline

Senior Marketing Manager

SBG Funding
05.2023 - Current

Senior Marketing Manager

SHARESTATES
01.2018 - 01.2022

Director Print/Digital Circulation

XO GROUP
01.2014 - 01.2018

Associate Director of Circulation

LOUISE BLOUIN MEDIA
01.2012 - 01.2014

Sales Manager

DOW JONES & COMPANY
01.2010 - 01.2012

Senior Sales Manager

SOURCEINTERLINK MEDIA
01.2006 - 01.2010

Sales Manager

NICHE MEDIA LLC
01.2005 - 01.2006

Bachelor of Science - Nutrition Sciences

University of Delaware

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Alison Hoffman