Summary
Overview
Work History
Education
Skills
Timeline
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Alison Kowal

Summary

Dynamic and data-driven E-Commerce Manager with 5+ years of experience leading merchandising strategies and driving revenue growth across North America. Proven expertise in planning and executing promotional campaigns, seasonal launches, and content strategies to optimize the end-to-end e-commerce experience. Adept at leveraging web analytics and financial reporting to inform strategic adjustments, collaborating with cross-functional teams, and developing high-performing teams to meet business objectives.

Overview

6
6
years of professional experience

Work History

E-Commerce Manager

Bumpsuit
Austin, TX
11.2023 - Current
  • End-to-End E-Commerce Leadership: Optimized the full e-commerce experience on the Shopify platform by enhancing site navigation, internal search, and merchandising strategies to drive revenue growth across North America.
  • Promotions & Campaign Planning: Collaborated with digital and brand marketing teams to create and execute a robust content and promotional calendar aligned with brand objectives and seasonal launches.
  • Data-Driven Reporting: Developed comprehensive weekly, monthly, and seasonal reports on financial, product, and site performance to guide merchandising and inventory decisions.
  • Customer Behavior Analytics: Utilized web analytics tools and advanced Excel techniques to analyze customer behavior and adjust strategies for improved conversion rates.
  • Team Leadership: Directed and mentored a team of e-commerce coordinators, ensuring high-quality execution of merchandising initiatives and fostering a collaborative, results-oriented environment.

Associate Manager E-Commerce Product

Frame
Los Angeles, CA
11.2022 - 08.2023
  • Cross-Functional Collaboration: Partnered with planning, digital marketing, and UI/UX teams to refine the product hierarchy and improve site navigation, supporting successful product launches and optimized customer journeys.
  • Project Management & Integration: Led Global-E and Loop integrations to streamline e-commerce operations, ensuring seamless user experiences and improved operational efficiency.
  • A/B Testing & Optimization: Designed and implemented A/B experiments that increased conversion rates by aligning site features with consumer insights.
  • Quality Assurance: Conducted regular audits to maintain high site quality and eliminate errors, ensuring optimal online merchandising.

E-Commerce Coordinator

Cult Gaia
Los Angeles, CA
05.2021 - 11.2022
  • Merchandising Excellence: Managed product detail and listing pages (PDPs and PLPs), enhancing internal search, sorting, and recommendation functionalities to drive conversions.
  • Performance Analysis: Analyzed product and return data to identify trends, presenting actionable insights that reduced return rates and boosted overall site performance.
  • Partnership & Inventory Management: Coordinated with third-party brand partners to optimize inventory turnover and support strategic merchandising actions.

E-Commerce Operations Assistant

Reformation
City of Los Angeles, CA
08.2019 - 05.2021
  • Launch & Preorder Strategies: Successfully launched new collections and managed preorder initiatives to capitalize on best-selling styles, resulting in record sales and rapid sell-outs.
  • Process Improvement: Assisted in streamlining internal operations through data-driven enhancements, improving productivity and reducing inefficiencies.

Education

Bachelor of Science - Business Management

FIDM/Fashion Institute of Design & Merchandising
Los Angeles, CA
2019

Skills

  • E-Commerce Leadership: Expertise in end-to-end site merchandising, product hierarchy refinement, inventory management, and digital content strategy
  • Analytics & Reporting: Advanced Excel, GA4, A/B testing, and comprehensive performance reporting (financial, product, and site metrics)
  • Digital Platforms: Extensive experience with Shopify/Shopify Plus; familiarity with back-end systems including Magento, Constructor, AEM, and Optimizely
  • Technical Proficiency: Strong skills in HTML, JSON, SEO, UI/UX optimization, and creative tools (Photoshop, Illustrator, InDesign)
  • Communication: Excellent stakeholder communication, campaign coordination, and narrative development skills

Timeline

E-Commerce Manager

Bumpsuit
11.2023 - Current

Associate Manager E-Commerce Product

Frame
11.2022 - 08.2023

E-Commerce Coordinator

Cult Gaia
05.2021 - 11.2022

E-Commerce Operations Assistant

Reformation
08.2019 - 05.2021

Bachelor of Science - Business Management

FIDM/Fashion Institute of Design & Merchandising

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Alison Kowal