Alison Mancuso
Los Angeles,CA
Summary
Enthusiastic and motivated Marketing Strategist with an award-winning background in marketing and psychology. Trusted leader and invaluable teammate with a solid grasp of consumer behavior and the many forces that drive it.
Overview
2
2
years of professional experience
Work History
Digital Strategist
The Tangent Agency
03.2022 - 11.2023
- Developed comprehensive brand strategies and materials for major studios, networks, streamers, and brands, including Universal, WB, Disney, Netflix, Riot, Mattel, and more
- Crafted digital marketing campaign frameworks with detailed roadmaps and content calendars for various platforms (Facebook, Instagram, Twitter, TikTok, YouTube)
- Collaborated cross-functionally to create compelling request for proposal (RFP) decks for tentpole films, integrating digital, out-of-home (OOH), guerilla, and VR/AR activations to enhance consumer interest
- Authored campaign proposals structured across four phases: immersion and insights, strategy identification, campaign outline, and creative execution
- Drafted precise Scope of Work (SOW) agreements outlining project milestones, reports, deliverables, end products, and timelines for client projects
- Supervised project-specific design teams to ensure approval of all client-facing materials
- Led internal brainstorming sessions and transformed collaborative ideation into client-ready deliverables
- Managed stakeholders, freelancers, and specialists to ensure seamless project execution.
Social Strategy Manager
In Haus
09.2021 - 03.2022
- Orchestrated the management of TikTok, Facebook, Instagram, and Twitter accounts for five clients concurrently, developing and implementing monthly content calendars featuring precise posting schedules, paid media strategies, adept copywriting, and accompanying creative assets
- Utilized Facebook Manager and Sprout Social to schedule content and executed real-time sharing and boosting activities
- Conducted diligent community management by monitoring and actively engaging with the comment sections of each post, while responding to direct messages on all platforms on a daily basis
- Produced compelling social assets using Photoshop and Canva to maintain a consistent and polished online presence
- Generated monthly Analytics Reports for all platforms, meticulously assessing engagement, impressions, follower breakdowns, and trends
- Provided key insights and recommendations to enhance profile reach and overall activity.
Marketing Strategy Intern
The Tangent Agency
06.2021 - 09.2021
- Worked closely with Strategy department of award-winning entertainment marketing agency to create campaign strategies, social and digital assets, and both B2B and consumer-facing marketing campaigns for clients and partners
- Wrote 30+ case studies on companies such as Oreo, Lush, and Dyson highlighting business models, cross-generational appeals, limited-edition drops, and social media strategies to help inform client’s launch strategy
- Crafted weekly Box Office Reports highlighting new releases, continued performances, and insightful film news to provide the why to Box Office performances.
Education
Master of Science in Marketing - Consumer Behavior
University of Southern California, Marshall School of Business
08.2021
Bachelor of Arts in Psychology -
University of Southern California
05.2019
Skills
- Marketing Strategy
- Digital Strategy
- Brand Development
- Campaign Management
- Team Management
- 360 Marketing Campaigns
- Copywriting
- Social Media Marketing
- Hootsuite
- Current and Emerging Social Media Platforms
- Microsoft Office
- Google Suite
- Canva
- Photoshop
- Market Research
- Data Analysis
- Competitive Analysis
- Communication Skills
- Thrives Under Pressure
Timeline
Digital Strategist
The Tangent Agency
03.2022 - 11.2023
Social Strategy Manager
In Haus
09.2021 - 03.2022
Marketing Strategy Intern
The Tangent Agency
06.2021 - 09.2021
Master of Science in Marketing - Consumer Behavior
University of Southern California, Marshall School of Business
Bachelor of Arts in Psychology -
University of Southern California