Alison Markowitz Bernstein
Boca Raton,FL
Summary
Experienced sales and business development professional known for driving growth and fostering client relationships. Skilled in identifying opportunities, devising strategic initiatives, and executing plans to meet targets. Recognized for collaborative approach, adaptability, and unwavering commitment to delivering results. Expertise in market analysis, negotiation, and team leadership.
Overview
25
25
years of professional experience
Work History
VP of Sales and Business Development
Simply The Best Digital Marketing
04.2017 - Current
- Elevated brand awareness through the creation of effective marketing campaigns showcasing product offerings and benefits.
- Implemented marketing campaigns across a variety of mediums including print, digital marketing, social media campaigns and event marketing
- Strategically execute initiatives to effectively reach target audiences and drive engagement and brand awareness across all platforms
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Generated $811K in new business throughout 2023 through strategic sales development
- Conduct market research to analyze both consumer behavior and competitor analysis
- Recorded all client communication in CRM database, ensuring accurate and detailed reporting to senior management
- Deliver superior customer service to guarantee maximum client retention
- Seamlessly managed the negotiation process to effectively close new sales contracts and partnerships
- Designed and presented media kits including industry specific customized proposals including case studies and visual presentations
- Achieved the highest customer retention rate of 92%, demonstrating exceptional customer service, relationship-building skills, and a deep commitment to meeting and exceeding customer expectations
Sr Advertising Sales Account Executive
The Florida Jewish Home Newspaper
01.2015 - 03.2017
- Executed marketing plans and sale strategies for national publication with multiple business segments including print, digital, event marketing
- Conducted regular sales presentations to showcase company offerings and demonstrate product value.
- Managed sales cycle to maintain solid customer base.
- Mastered and constantly improved sales prospecting, follow-up and upsell processes.
- Negotiated pricing, contracts, and terms with key clients to secure new business deals.
- Expanded company presence within the market by attending trade shows, conferences, and networking events.
- Developed and negotiated with multi-media campaigns for national, regional, local business owners and national non-profit organizations
VP of Sales and Business Development
Street Denim / VIP Jeans
04.2012 - 06.2015
- Spearheaded the launch and success of new business venture Street Denim an extension of Federal Jeans
- Oversaw the successful launch of new products and services, ensuring proper market positioning and supporting promotional efforts to drive adoption rates among targeted end-users across various sectors potentially available therein
- Delivered presentations at industry conferences showcasing company capabilities while generating interest in our offerings among prospective clients/partners alike attending such events held nationwide or even internationally when applicable as per global
- Maximized revenue growth by cultivating strong client relationships with new and existing accounts
- Boosted sales revenue by implementing innovative strategies and effective market research.
- Negotiated high-value contracts with key clients, securing long-term business relationships and profitable deals.
National Sales Account Executive
Federal Jeans / Revolt
09.1999 - 01.2012
- Headed sales of start up Girls 7-16 division, ultimately becoming a multi-million-dollar brand and major player in the children’s fashion denim market
- Managed a diverse portfolio of national accounts, continuously monitoring performance and addressing any concerns or opportunities for growth.
- Maximized sales revenue potential through diligent pipeline management and accurate forecasting of future opportunities
- Enhanced brand visibility at trade shows and conferences through engaging booth displays and informative presentations to attendees
- Followed up with merchants on a weekly basis, to analyze sales reports, place re-orders thus maximizing profitability.
Education
Fashon Merchandising, Marketing, Advertising & Communication -
Fashion Institute of Technology
New York, NYBachelor of Arts - Advertising & Communications
Touro College
New York, NYSkills
- New Business Development
- Revenue Growth
- Performance Tracking and Evaluations
- Negotiation expertise
- Promotions and Marketing Strategies
- Strategic Planning
- Team Leadership
- Brand Management
- Digital Marketing
- Project Management and Client Retention
- Market Research
- Communication Skills
- Product Marketing
- Budget Management
- Methodology Implementation
Careeraccomplishments
- Achieved 92.6% retention rate by delivering excellent customer service and account management with detailed records in CRM Software Management System
- Generated $811K in new business revenue throughout 2023
- Developed strong relationships with multiple charitable organizations
- Consistently achieved Top Sales Producer through dedication and strategic planning implementation and hard work
- Consistently recognized top sales performer
Technologyproficiency
- CRM Software
- Salesforce
- Google Ads
- Facebook Ads
- Lead Generation
- Microsoft
- Canva
- Excel
- Spreadsheets
- Outlook
- PowerPoint
Languages
Hebrew
Professional Working
Spanish
Limited Working
Timeline
VP of Sales and Business Development
Simply The Best Digital Marketing
04.2017 - Current
Sr Advertising Sales Account Executive
The Florida Jewish Home Newspaper
01.2015 - 03.2017
VP of Sales and Business Development
Street Denim / VIP Jeans
04.2012 - 06.2015
National Sales Account Executive
Federal Jeans / Revolt
09.1999 - 01.2012
Fashon Merchandising, Marketing, Advertising & Communication -
Fashion Institute of Technology
Bachelor of Arts - Advertising & Communications
Touro College
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