ALISON NIERENBERG

• Develop and oversee the execution of multi-channel creative campaigns that align with brand objectives, target audience insights, and business goals.

• Lead on the Development of compelling brand visuals and

templates, ensuring consistency across all channels (digital,

print, social media, etc.) and maintaining a cohesive brand

identity.

• Partner with marketing, design, and product teams to create

innovative brand content that resonates with key audiences.

• Fostering connection and engagement among remote

employees through virtual events and activities.

• Responsible for total needs of the client including management of technical and creative resources to deliver complete corporate-quality branding.
• Designed within brand standards as well as developed Style Guides to streamline communications with cross-functional teams.
• Developed innovative solutions to enhance project efficiency and streamline workflows.
• Led cross-functional teams to execute complex projects, ensuring adherence to timelines and quality standards.

• Utilize strength in leadership and problem solving. Collaborate with clients to identify marketing campaign objectives. Primary goal is to develop and implement creative and efficient approaches.
• Responsible for designing and implementing various marketing materials for clients.
• Ensure visual concept development, layout, and designs are within parameters of the Brand standards manual.
• Design projects in print including logos, identities, collateral, newsletters, ads, brochures, and posters.

• Designed and produced all marketing materials for point of sale advertising and manufactured products.
• Created multi-media presentations and coordinated graphic design projects from concept through completion.
• Created all catalogs, brochures, and point of sale advertising and promotional materials for customers that enhanced the product presence in the market place.
• Produced high quality photographs of product shots for various marketing materials.
• Created numerous multi-media presentations that resulted in an increased number of sales.
• Designed and successfully maintained company’s various websites.

• Designed, developed and executed advertising and formatted sections, promotional materials and comps for various publications. Worked closely with Art Director and coordinators to meet project requirements and deadlines.
• Artistically translated subject matter into concrete design for sales promotion materials including brochures, direct mail, signage, invitations, stationary, posters and other selected materials.
• Produced magazine advertising materials including comps, advertorials, sweepstakes and brochures.
• Conceptualized and created special advertising sections for company website that resulted in increased traffic.

• Developed state-of-the-art design solutions from concept development through production. Maintained a high level of quality and creativity in all design work produced to achieve the goals and objectives of the Marketing Services Department.
• Coordinated and produced a variety of graphic products and services providing graphic design and art direction for ads, newsletters, annual reports and brochures which contributed to the growth of several smaller companies.
• Successfully managed and maintained the Macintosh network.
• Consistently recognized for fresh and innovative ideas for developing new products and services.

• Designed and produced materials for all presentations and publications. Provided troubleshooting support for all employees of National Reinsurance Corporation.
• Developed and implemented presentation materials for all departments supporting both operating and marketing efforts and investor relations.
• Designed, produced and distributed formalized training materials for in-house training sessions.
• Provided and coordinated coverage at the IS Help Desk.

• Designed and edited artwork for the purpose of production and visual display. Collaborated with the Art Director, and the Assistant Art Director to formulate ideas for future and ongoing projects.
• Created layout and design projects for existing and prospective clients.
• Revised and edited artwork that ensured clients’ approval.
• Assembled final layouts for printing.