ALISON O'NEILL
Kyle
Summary
Engaging, customer-focused, and data-driven leader in sales and marketing with an exemplary record of success in launching new products, growing market share, building key relationships, and increasing sales volume.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Spirits Sales Specialist- Bandero Premium Tequila
ROKiT Drinks Inc
07.2024 - 01.2025
- Responsible for driving the successful launch and immediate growth within a frontier market through effective sales strategies, industry knowledge, established relationships and divergent thinking
- Distributor partnership, education, presentation & SMART work-withs
- ON-PREMISE Sales Calls; review account objectives, preview online platforms, build and present customized sales presentations, distribution, back bar, cocktail, visibility, retailer and staff advocacy
- OFF-PREMISE Sales Calls; department or section location, proper category standard, position standard, shelf schematic, POS standard, retailer advocacy, pricing and housekeeping
- Record sales calls, complete account admin, execution objectives and additional goal attainment for next meeting
- Buyer Qualification- Key Accounts, Mid Volume & Low volume
- Partnership Sales Training; preparation, place, process, pouring/ tasting, profitability
- Trade math- Margin & Mark-Up
- Sales Monitoring and Tracking
- Build & Present customized sales presentations. Specifically pinpointing company features, buyer/ retailer needs concluding with a bridge to benefits and discarding of pain-points
- Utilize previous classes and expertise utilizing objection handing and closing tactics
- Market Specific social media, marketing and event execution
Jim Beam RTD Retail Tracking Specialist - Contract
Next Level Marketing
01.2024 - 06.2024
- Responsible for tracking supplier’s Ready To Drink brands against best practices in-market within key retail stores
- Focused on surveying, soliciting retailer feedback, and communicating with supplier and distributor contacts for follow up to improve brand execution in retail
- Visit 16 accounts daily in the off-premise channel within the Austin territory, centered around both existing and targeted distribution
- Monitor and track retail execution
- Inspect and track shelf against store planograms, pricing, correct shelf placement/ adjacent to competitors, cold box execution, impactful display execution, prominent and appropriate POS, new product launches, and timely brand programs via “Go Spot”
- Relay and recap status of accounts to supplier and distributor
Sales & Marketing Account Manager
Revolver
01.2021 - 01.2023
- Develop and implement strategic, data-based sales and marketing strategies that drive revenue, profit, and growth
- Cultivate new business opportunities while delivering client-centered services and solutions
- Spearhead strategic budget management aimed at accelerating sales volume
- Present engaging, high-impact sales and distributor education presentations
- Increased sales YOY by165%, from negative (-8%) to positive (+5%) through ambitious new account acquisition and maximization of existing portfolios
- Continually analyze sales data to identify areas of opportunity, then build incentives and programs to address market needs
- Train, coach, and develop sales representatives to high performance
- Partner on event management with Distributor and Molson Coors team
- As Distributor Partner Owner, presented quarterly sales presentations to500+ sales associates on quarter numbers, projections, and incentives
Sales Representative
Karbach
01.2020 - 01.2021
- Spearheaded B2B outbound lead generation, managed customer relationship management (CRM), and continually grew book of business
- Collaborated corssfunctionally with leadership and teams on strategy, business development, events, staff education, and promotions
- Continually monitored and analyzed target account reports to ensure optimal sales performance
- Managed200 volume accounts, increasing relationships with target accounts
- Championed for achieving call frequency of624 accounts per quarter
- Generated $1.9MM in revenue, resulting in a +7.9% growth with Launched and spearheaded go-to-market strategy of new brand/product under the Ranch Water product portfolio
- Gained significant new product distribution, leveraging expert market knowledge, pain points, and competitive understanding for each account
- Established and monitored quality control standards
- Educated wholesaler network on brand and product information daily
Sales Representative & Marketing Associate
Saint Arnold
01.2018 - 01.2020
- Drove strategic sales and marketing initiatives aimed at increasing sales and distribution of new, limited, and existing products
- Managed multiple social media accounts, ensuring promotion of products and special events
- Grew and developed sales team, developing sales assets, presentation material, sales training material, recruitment and onboarding of new hires
- Met sales quotas and expanded book of business by leveraging in-depth product, industry, and geographical market awareness to promote products
- Championed for spearheading the successful nationwide rollout of2 new brands within the Boston Beer Portfolio: Twisted Tea and Angry Orchard
- Planned and executed National Crew Drive within territory
Sales Specialist, On-Premise
Red Bull North America
01.2015 - 01.2018
- Oversaw the largest territory in the region, from El Paso to South Padre, driving sales of new brand packages, innovative products, and creative activities aimed at generating memorable customer experiences
- Managed a $200K annual budget; developed and executed sales and marketing plans for the entire territory
- Generated $5.9MM in revenue, resulting in10% growth throughout the southern Texas Territory
- Oversaw strategic large-scale event/marketing initiatives territory-wide
- Solely responsible for executing perfect outlet standards and tracking results
- Increased company regional sales by building and expanding on long-term partnerships with on-premises accounts
- Effectively negotiated partnership agreements with key decision makers to implement strategies and tactics to drive volume and consumer take-off
Sales Representative, On-Premises
Republic National Distributing Company
01.2013 - 01.2015
- Led sales and representation of multiple brands within highly successful distribution routes, comprised of nearly $65MM in annual beverage revenues
- Managed traditional and digital marketing activities including circulation of marketing materials, brand promotion and awareness, and social media marketing management
- Increased sales by15% by implementing new tactical sales techniques and amplifying product promotion
- Instrumental in collecting and leveraging market-related data to drive sales, distribution revenues, and return-on-investment calculations
Sales Representative & Marketing Associate
Boston Beer Company
01.2011 - 01.2013
- Drove strategic sales and marketing initiatives aimed at increasing sales and distribution of new, limited, and existing products
- Managed multiple social media accounts, ensuring promotion of products and special events
- Grew and developed sales team, developing sales assets, presentation material, sales training material, recruitment and onboarding of new hires
- Met sales quotas and expanded book of business by leveraging in-depth product, industry, and geographical market awareness to promote products
- Championed for spearheading the successful nationwide rollout of2 new brands within the Boston Beer Portfolio: Twisted Tea and Angry Orchard
- Planned and executed National Crew Drive within territory
Education
Bachelor of Arts (B.A.) - Public Relations
Texas State University
San Marcos, TX01.2010
Skills
- Sales & Marketing Leadership
- B2B Sales Management
- Relationship Building
- Partnership Building
- Account Management
- Consultative Sales
- Territory Sales
- Business Development
- Sales Forecasting
- Sales Acquisition
- Sales Planning
- Strategic Planning
- Negotiation
- Prospecting
- Data Analysis (Quantitative & Qualitative)
- Customer Success Management
- Customer Relationship Management
- Vendor Management
- Performance Management
- Budget Management
- Fears Presentations
- Marketing, Branding & Promotion
- Team Coaching & Motivation
- Team Development & Training
- Large-Scale Event Coordination
Certification
- Negotiation
- Selling Skills Level1 &2
Timeline
Spirits Sales Specialist- Bandero Premium Tequila
ROKiT Drinks Inc
07.2024 - 01.2025
Jim Beam RTD Retail Tracking Specialist - Contract
Next Level Marketing
01.2024 - 06.2024
Sales & Marketing Account Manager
Revolver
01.2021 - 01.2023
Sales Representative
Karbach
01.2020 - 01.2021
Sales Representative & Marketing Associate
Saint Arnold
01.2018 - 01.2020
Sales Specialist, On-Premise
Red Bull North America
01.2015 - 01.2018
Sales Representative, On-Premises
Republic National Distributing Company
01.2013 - 01.2015
Sales Representative & Marketing Associate
Boston Beer Company
01.2011 - 01.2013
Bachelor of Arts (B.A.) - Public Relations
Texas State University
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